浅析绿色建筑的经济性评价

在可持续发展思想的指导下,绿色建筑顺其自然成为建筑业的发展未来。文章将着手构建绿色建筑经济效益评价模型,为促进绿色建筑的发展奠定基础。详细剖析绿色技术的各项增量成本、增量效益,更加准确的评价绿色建筑的经济性。     

A decision model for outsourcing training functions: distinguishing between generic and firm-job-specific training content

Employee training plays a crucial role in the success of most organizations. Due to its developmental aspect, training is closely linked to core competencies and strategic focus. However, it is also one of the most widely outsourced HR functions in most Western economies.

This article attempts to illustrate and propose a decision model for the factors that shape the expected benefits and subsequently the extent of outsourcing training functions. A distinction is made among generic training (for the development of competencies) and job- or company- specific training (for example, induction training, job specialization, etc.).

Two decision models are extracted with structural equation modelling. Asset specificity, market availability, in-house development of training and firm size are discussed. The factors shaping the decision to outsource, as well as the perceived benefits from outsourcing employee training, are different for each of the two types of training (generic and specific). The reasons underlying those differences are discussed. For both types of training service it is proposed that the expected quality benefits, not cost ones, induce companies to outsource training.

Thus, this study attempts to offer a useful insight into the factors shaping the extent and the expected benefits from outsourcing training services. The outcomes can further assist HRM professionals (managers and providers of HRM services), as well as academics to gain a better understanding of the nature of HRM outsourcing decisions in general, and a ‘basic’ HRM outsourcing practice – training – in particular.     

The Price Effect on Spatial Structure: Revisiting the New Economic Geography Model

Abstract

This paper adds a factor of production, land, to the standard core-periphery model of the New Economic Geography to analyse the effect of land rent on the price index and spatial structure. The result indicates that when production of the manufacturing sector has high dependence on land, and high demand elasticity for differentiated goods, the price index of the core region is higher than that of the periphery, and that the price index could rise with a degree of agglomeration. Meanwhile, the market forces cannot generate a core-periphery structure, which indicates the significance of the price effect on spatial structure.     

基于服务公平性的顾客满意感与忠诚感关系—面向武汉酒店业的实证研究

在高度竞争的市场环境中,赢得顾客并与顾客维持长久关系是非常重要的,而这种长久关系的建立在很大程度上是以顾客满意为基础的。因此,如何提高顾客满意度、培育和维系忠诚的顾客群体是现代企业生存和发展亟待解决的重要课题。本论文提出了一个包含服务公平性、顾客感知质量、顾客感知价值、顾客满意感和顾客忠诚感概念模型及18项相关研究假设,并在武汉市20家酒店展开了问卷调查．最后采用规范的、科学的实证研究方法对此概念模型和研究假设进行了检验。     

经济成本核算问题探讨——以医院为例

我国现行的成本核算方法,经过十多年来的不断革新,为国民经济核算和宏观决策提供了大量的信息,起到了积极作用。但在有计划的商品经济体制的新形势下,仍很难适应经济发展和改革的需要,且日益暴露出种种弊端。因此,改进现行成本核算方法是当务之急。本文以医院成本核算为例,探讨了医院建立成本核算体系的措施以及注意的问题。     

关系营销是客户关系管理的核心理念和指导思想

关系营销是客户关系管理的核心理念和指导思想,客户关系管理的核心是客户关系。通过客户关系管理这一过程,企业最大程度地掌握和利用顾客信息,以培养和增强顾客的忠诚度,实现顾客的终身挽留。关系营销与客户关系管理进行有效整合,可以使关系营销理论得到全新发展,也让客户关系管理理论在中国的环境中得到更好的发挥和实现。     

我国商业银行客户关系管理的现状与对策

商业银行的客户关系管理既要重视以客户为中心,又要利用客户关系管理系统来达到降低银行经营成本,实现客户收益最大化的目标。我国商业银行实施客户关系管理,必须正视所存在的认识不足、机构设置不配套、软件开发能力差、缺少复合型人才等诸多问题。应制定相关措施,加快改革经营管理体制,构建合理业务流程,实施差异化营销策略,培养适合客户关系管理需要的复合型人才,以促进银行提升竞争能力和盈利能力。     

4P营销组合的完善与创新——如何评价4P营销组合

长期被国内外学术界奉为营销真理与营销教材核心内容的 4P营销组合 ,正面临着新思潮的严峻挑战 ,其命运与前途如何 ?4P不能退休 ,4P必须进一步完善与拓展 ,4P必须与崭新的 4C理念相结合 ,进行 4P策划的创新。     

新国际贸易与经济地理理论及其发展——2008年诺贝尔经济学奖得主的理论贡献

2008年诺贝尔经济学奖得主克鲁格曼将规模经济、产品差异与运输成本引入一般均衡分析模型,其开创性的研究使贸易理论和经济地理这两个曾经是相互独立的经济学分支融合到一起,成为新贸易理论发展的先导;作为创始人,他还将新经济地理学融入了主流经济学。此外,克鲁格曼还与几位合作者打通了新经济地理学与城市地区经济学传统研究之间的通道,并对国际货币经济学做出了重要贡献。     

Cost data quality considerations for eco-efficiency measures

Cost data are a central aspect of eco-efficiency measures, either as means to assess value of production, or, more directly, as one dimension of the efficiency ratio. Several aspects may affect the quality of cost data, among them definitions, time and space, and confidentiality issues. Somewhat surprisingly, cost data quality has received little attention in the field of sustainability and eco-efficiency so far. Even worse, perhaps, is the lack of tools suitable for a cost data quality assessment and management.This paper discusses parameters that affect cost data quality, and will then propose a pedigree matrix as a tool designed for managing cost data quality issues. The application of the matrix is described, also in combination with a previously proposed, and broadly used, pedigree matrix for environmental data quality management.