Use of behavioral reasoning theory to examine the role of social responsibility in attitudes toward apparel donation

Drawing on behavioral reasoning theory, this study investigated drivers of young consumers’ apparel donation behavior. By examining the impact of values (i.e., benevolence and power) and reasons (i.e., other‐oriented reasons and self‐oriented reasons) on attitudes, this study highlights the different motivations individuals have for donating clothing. As predicted, benevolence was positively related to other‐oriented reasons for donations and power was positively related to self‐oriented reasons for donations. Both other‐ and self‐oriented reasons for donating influenced attitudes related to apparel donation behavior. These findings offer an overarching explanation for the seemingly disparate reasons for apparel donation previously identified.     

When a Precedent of Donation Favors Defection in the Prisoner's Dilemma

Abstract. In this paper, we examine the question of whether a collective activity can influence cooperation in a subsequent repeated one‐shot prisoner's dilemma (PD) game. We conduct two series of experiments. The first consists of control experiments in which 30 periods of a PD game are played, with a random rematching of the pairs in every period. In a second series of experiments, subjects first play a donation game (DG) and then the PD game. In the DG, they collectively discuss the amount of a donation to a given charity, before putting the question to an individual and anonymous vote. Cooperation levels in the PD games preceded by the DG are significantly lower than those observed in the control experiment.     

非营利组织信息披露与社会捐赠：一个博弈分析

对非营利组织来说,提高自身持续发展能力为社会提供公益服务是其目标之所在。实现这一目标,非营利组织必须建立一个固定的社会捐赠群体来获取稳定的资金来源。通过一个完全信息动态博弈模型的分析可知,非营利组织在管理和运作中只有充分披露所接收的社会捐赠款的使用效率和效果,才能满足捐赠人的信息需求并使其享受到捐赠行为所带来的效用,进而采取进一步捐赠行动,非营利组织也由此提高其社会公信力,并能持续地获得资金来源。     

Attitudes and Donation Behavior When Reading Positive and Negative Charity Appeals

This article tries to clarify whether negative charity appeals (i.e., advertisements emphasizing the bad consequences of not helping) or positive charity appeals (i.e., advertisements emphasizing the good consequences of helping) are more effective. Previous literature does not provide a single answer to this question and we suggest that one contributing reason for this is that different studies have operationalized appeal effectiveness in different ways (e.g., actual behavior, self-rated helping intentions, or expressed attitudes about the ad or the organization). Results from four separate studies suggest that positive appeals are more effective in inducing favorable attitudes toward the ad and toward the organization but that negative appeals are more effective (in studies 1A and 1B) or at least equally effective (in studies 1C and 1D) in eliciting actual donations. Also, although people’s attitude toward the appeal (i.e., liking) was a good predictor for the expected effectiveness in increasing donation behavior (in Study 2), it was a poor predictor of actual donation behavior in all four main studies. These results cast doubt on marketing theories suggesting that attitudes toward an advertisement and toward the brand always lead to higher purchase behavior.     

慈善捐赠动机与后果研究述评——基于经济学视角

慈善捐赠动机可归为：价值理性社会责任——利他;目的理性自身战略——自利;法规理性生存压力——互利。慈善捐赠的后果看似相互矛盾但内在逻辑一致。我国慈善捐赠的规模、结构与模式与西方显著不同。在研究我国企业慈善捐赠动机与后果时,应该把中国的社会、经济、文化与制度因素作为外部变量考虑进去。今后应结合慈善捐赠的他利、自利和互利动机,借鉴西方经济学与管理学相关理论,采用实证研究方法,来研究慈善捐赠与社会效益、短期效果和长期利益的关系,得出内在逻辑一致结论,以促进我国企业慈善捐赠规模发展和水平提高。     

Testing how information about cost-effectiveness,cause preferences,and geographic preferences interact to affect philanthropic giving

The broad instrumental philanthropy movement advocates for considerations of cost-effective impact in donation decisions. Within that broader movement, the effective altruism movement goes as far as to advocate for cause neutrality and geographic neutrality when prioritizing cost-effectiveness in charity. We present a survey experiment that examined how information about cost-effectiveness, cause area preferences, and geographic preferences interact to affect philanthropic giving. The experiment varied these three dimensions in a hypothetical giving situation and found that cost-effectiveness information had the strongest influence on hypothetical giving. Participants gave most when presented with charities that were shown to be highly cost-effective, local/domestic, and that matched their preferred cause area. Understanding how these three considerations interact to affect donors is important as donors continue to desire more information about the cost-effective impact of their donation.     

企业慈善捐赠税收政策效应的国外研究述评

企业慈善捐赠的税收政策效应是国外公共经济学界研究的热门话题之一.文章介绍了国外企业慈善捐赠税收政策效应的理论和实证研究的进展,评析了已有研究的成果及局限,最后提出未来可能的研究方向.这对于推动我国企业慈善捐赠的税收政策研究具有重要意义.     

企业捐赠、市场认知与盈余信息含量

企业的捐赠行为在某种程度上是出于慈善的“社会责任”动机,也可能表现为战略性绩效改善动机。本文研究发现,目前中国的资本市场中,捐赠行为还没有被市场所认可,股东会认为捐献降低了可供股东分配的资源和利润,损害股东利益,因此给予负面评价。市场对于不同的捐赠动机会给出不同的评价。如果企业捐赠更多地表现为战略性绩效改善动机,那么市场会给予积极的正面评价,这种捐赠能够提高盈余的信息含量,可能的原因在于,市场和投资者现阶段更加关注的是企业的短期盈利问题。     

慈善捐赠与技术创新关系研究——基于A股上市公司实证数据

基于2010—2019 年 A股上市公司样本,将内部控制作为调节变量,构建模型,研究慈善捐赠与技术创新的关系,以及内部控制在慈善捐赠和技术创新关系中的调节作用。结果表明：慈善捐赠与技术创新呈显著正相关,说明企业进行慈善捐赠可以促进企业技术创新;内部控制对慈善捐赠和技术创新之间具有正向调节作用。最后提出相关建议。     

亏损企业慷慨捐赠的背后

本文以我国2004—2010年度亏损上市企业为研究样本,通过政府补助这一中介变量,研究政府的支持之手对企业捐赠这一资源付出行为的影响。研究发现亏损企业的捐赠行为确实受到了政府利益(补助)的影响,获得政府补助越多的民营亏损企业不论是捐赠意愿还是捐赠水平都显得更为突出,反映了在我国当前的制度背景下,政府在企业捐赠行为中起着重要作用,民营亏损企业捐赠的背后隐藏着基于政府利益(补助)的交换,在我国的企业捐赠中存在着基于互惠交换的理性捐赠行为,并且这种理性捐赠行为在一定程度上可以作为民营亏损企业未来发展前景的一种信号传递。