中国房价暴涨的政治学解读

解读10年来的《政府工作报告》,可以发现中国政府对房地产经历了一个从鼓励、扶植、提倡到适度限制、调控、理性对待的过程。中国的房地产价格上涨有充分的客观原因,政局稳定、现代化进程中的城市化效应、宏观经济提速、政府对土地供应严控都是房价上涨的政治因素,但房价暴涨则与政府特别是地方政府调控不力有关,与制度漏洞有关。因此,解决中国的房地产价格问题需要制度创新。     

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

This study presents analysis of the impact of “official product” sports sponsorships with the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Professional Golfers Association (PGA) on the stock prices of sponsoring firms. The primary finding of the study is that, in the main, announcements were accompanied by increases in shareholder wealth. The 53 sponsors analyzed experienced mean increases in stock valuations of about $257 million. A multiple regression analysis of firm-specific stock price changes and selected corporate and sponsorship attributes indicates that official product sponsorships with the NBA, NHL, and PGA and those with smaller market shares were associated with the largest gains in share prices. Although corporate cashflow (a proxy for agency conflicts) is statistically unrelated to shareholder approval, sponsorships by high-technology companies were associated with stronger stock price reactions than otherwise. Finally, product congruence with the sponsored sport was positively related to changes in stock prices. T. Bettina Cornwell (b.cornwell@business.uq.edu.au) is Professor of Marketing and Leader of the Marketing cluster in the UQ Business School at the University of Queensland, Australia. She was formerly Professor of Marketing in the Fogelman College of Business and Economics at the University of Memphis. She received her Ph.D. from the University of Texas. Her research focuses on promotion and consumer behavior, especially with regard to international and public policy issues. Other articles on the topic of sponsorship-linked marketing have recently appeared in theJournal of Advertising, the Journal of Advertising Research, theJournal of Business Research, andPsychology & Marketing. Stephen W. Pruitt (pruittst@umkc.edu) is the holder of the Arvin Gottlieb/Missouri Endowed Chair of Business Economics and Finance in the Henry W. Bloch School of Business and Public Administration at the University of Missouri-Kansas City. He received his Ph.D. from Florida State University. He has published more than 45 articles, most of which employ event study methodologies, in journals such as theJournal of Finance, theJournal of Political Economy, Financial Management, theJournal of Public Policy and Marketing, and theJournal of Advertising Research. John M. Clark (clarkj@cba.usm.edu) is an assistant professor of finance at the University of Southern Mississippi. He received his Ph.D. from the University of Alabama. His research interests include options and other derivatives, investments, and the impact of real events upon the stock prices of corporations. His work has appeared in scholarly outlets such as theJournal of Advertising Research, theFinancial Review, and theJournal of Business Ethics.     

区分不同收入层次,启动农村消费

目前,消费不足是制约内需扩大和经济高效增长的关键因素。而在消费中,与城镇消费相比,农村消费严重滞后,因此刺激消费的重点在于启动农村消费。制约农村消费需求增长的因素有很多,然而针对不同收入层次的农民,影响其消费的各主要因素存在明显差异。因此,应区分不同收入层次,施以不同对策措施,启动农村消费。     

组织内部信任-理性控制最优模型的建立

信任一理性控制程度的变化在组织的不同群体中会引起收益、成本、风险及员工行为变化的差异，这种差异使得信任对于组织中不同群体的价值有所不同，从而也使不同群体的最优信任水平有所不同。群体的工作性质、拥有资源对组织的价值以及组织对其的依赖程度等，都会影响到组织应达到的最优信任一理性控制程度。影响信任产生的因素会使组织现实的信任水平与最优信任水平不一致，必须通过重构信任关系或重新寻找合作对象来解决这一问题。     

一项关于价格水平决定的财政理论的实证研究

本文遵循Sala的五变量VAR方法发现,在绝大部分时间里,实际利率对一个标准差的实际税收正向冲击的反应为正,这就为价格水平决定的财政理论提供了来自中国的经验证据的支持。除此之外,与很多学者一样,本文还发现了实际税收冲击的非凯恩斯效应。     

陕西区域经济发展水平的聚类分析

本文以陕西省十个地级市及杨凌示范区为研究对象,选取反映区域经济发展水平的重要指标,通过对原始数据的采集处理,运用系统聚类分析的方法对社会经济发展水平进行聚类.最终将陕西省各地级市的经济发展水平划分为5类,分别进行客观评价,并就经济发展不平衡的现状提出了一些相应的对策建议,以期为有关部门的政策制定提供参考.     

河北省城市化发展现状与政策选择

在对河北省城市化发展现状、存在的问题、面临的困难分析的基础上，从推进京津冀一体化发展战略、增强城市竞争力、发展中等城市、优化经济结构、管理创新等方面提出了提高河北省城市化水平的政策措施。     

基于SD模型的客户服务成本信息不对称影响研究

制造企业经常通过提供高水平的客户服务向顾客传递优质产品质量信号,但由于客户服务成本信息不对称的影响,产品质量信号存在一定程度的失灵,影响了潜在客户对优质产品的购买。文章分析了制造企业客户服务成本不对称信息的原因及其对潜在客户购买行为的影响,通过建立系统动力学模型模拟产品销售过程,研究客户服务成本信息不对称度与企业客户数量之间的关系,结果表明客户服务成本信息不对称度下降有助于企业客户数量的增长,但其影响力有随时间下降的趋势。     

构建和谐社会中的和谐管理探析

和谐管理是和谐社会的应有之义，构建和谐社会必须加强和谐管理。和谐管理要素是和谐管理的基础。既要重视和谐管理主体与实体，又要重视和谐管理机制：和谐管理层次是和谐管理的关键，在基本制度层和谐的前提下，必须做好三个层次的和谐．即和谐管理体制层、和谐管理运行层、和谐管理沟通层。在构建和谐社会过程中．和谐管理会面临新考验、新任务、新情况，这就要积极探索社会主义市场经济条件下和谐管理规律．使和谐管理在构建和谐社会中发挥重要作用。     

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customer-focused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and shows how actual customer data can be used to generate an actionable marketing strategy leading to optimal levels of profitability, customer equity, and shareholder value. In addition, the authors discuss a successful implementation of this strategy for several business-to-business and business-to-consumer firms and offer insights as to how to customize an implementation strategy for any firm, along with presenting potential challenges a firm may encounter during the implementation process. Several suggestions for future research are offered to explore and harness this newly available evidence. V. Kumar (VK) (vk@business.uconn.edu) is the ING Chair Professor of Marketing and the executive director of the ING Center for Financial Services at the University of Connecticut. He spends his time by transferring his knowledge (however little it may be) to his two daughters about customer lifetime value, diffusion models, forecasting sales and market share, retailing, and marketing strategy. J. Andrew Petersen (apetersen@business.uconn.edu) is a doctoral candidate in marketing at the University of Connecticut. His research interests include customer lifetime value, word-of-mouth effects, and customer-level marketing strategy. His research has been published inMarketing Research Magazine and theJournal of the Academy of Marketing Science.