A cross-country comparison of accommodation manager perspectives on online review manipulation

Accommodation businesses are increasingly dependent on a limited number of reservation platforms. A significant feature of these platforms is guest evaluations, which are transformed into ratings and rankings. As the positioning of the business in comparison to competitors determines customer demand, accommodation managers have considerable interest in maintaining or improving their online reputation. One response may be to engage in manipulation strategies. This paper presents the results of a survey including 270 hotel managers in five countries, Germany, Israel, Norway, Sweden and Switzerland. Managers confirm growing competition as a result of ratings and rankings, and they report that guests are increasingly aware of the importance of reviews. To avert negative online feedback impacts, managers intervene strategically. The paper discusses new market pressures, emergent consumer judgement culture and consumer citizenship, opportunities for legal redress and the emerging importance of reputation management strategies.     

论旅游饭店品牌建设的基本模式

本文通过分析旅游饭店的市场背景,指出旅游饭店正经历一个以品牌为核心的微利竞争时代,并提出旅游饭店进行品牌建设的“四步曲”基本模式观念先导、晶牌诊断、品牌定位以及品牌扩散。     

An Analysis of Sexual Harassment in Korean Hotels from the Perspective of Female Employees

Abstract

Female employees in Confucian and collective societies are particularly susceptible to sexual harassment. Occupational norms can also influence sexual harassment. First, this paper introduces the legal development of the sexual harassment law in Korea. Second, it examines the prevalence of sexual harassment in Korean luxury hotels. The results of the first survey in the Korean hotel industry detail female employees' experiences, the characteristics of harassers, the reaction to harassment, effects of harassment and effective methods of prevention. The results of this paper will aid hotel practitioners, especially in Asian countries where sexual harassment laws have not been well developed, to monitor activities in workplaces where sexual harassment might occur.     

Business travellers' perception of service quality: a prefatory study of two European city centre hotels

The business traveller contributes significantly to the turnover of the hotel industry and, with the globalisation of business, this sector shows signs of increasing growth. Service quality has now become one of the main factors used to gain competitive advantage, thus the industry must focus more specifically on the needs and expectations of its business customers. The aim of this paper is to focus on the business travel market and more specifically on the comparison of two hotels in two European cities, Brussels and Manchester. This area of research has not been attempted before and will provide an interesting comparison with findings in USA. A literature review identified the relevant attributes used to measure service quality, which were utilised to design a questionnaire, distributed to customers in a five star hotel in Manchester and in Brussels. The primary data obtained were then compared with the findings of other researchers. The analysis indicated that Brussels scored the majority of the attributes more highly (many significantly) than did Manchester. This may be influenced by the international profile of the Brussels respondents who tended to travel on business more frequently than the Manchester sample. The comparisons with the USA surveys found some inconsistencies that might be attributed to societal differences.Copyright © 2001 John Wiley & Sons, Ltd.     

Evaluating the efficiency of a small hotel chain with a Malmquist productivity index

By applying data envelopment analysis (DEA) a two‐stage procedure is followed to evaluate the determinants of efficiency of a Portuguese public‐owned hotel chain, Enatur for the period 1999 to 2001. In the first stage the paper estimates the Malmquist index and breaks it down into technical efficiency and technological change. In the second stage, a Tobit econometric model, designed to relate efficiency scores, along with other managerial and contextual variables, is used to identify the efficiency drivers. The implications of this study for managerial purposes are then discussed. Copyright © 2005 John Wiley & Sons, Ltd.     

How offline retailers adopt O2O: Neighboring star shops and their proximity effect

For small to mid-sized offline retailers, a new e-commerce model called online-to-offline (O2O) enables the integration of physical and online channels through a platform-based aggregator. However, many offline stores are still reluctant to accept O2O. This study investigates how the existence of a neighboring star shop(s), defined as a shop that has generated large revenues in the early stage of O2O adoption, and the proximity to the neighboring star shops in offline settings matter in the initial adoption of O2O. We applied the Cox proportional hazard model, based on operating data from Naver Shop Window, an O2O service in South Korea. Our results show the existence of a neighboring star shop and the distance to it in offline settings are major determinants of O2O adoption. This study extends the academic discussions on the opinion leader's role in the offline environment to the O2O environment and provides strategic implications for practitioners who want to spread O2O.     

Multivariate models of hotel occupancy performance and their implications for hotel marketing

Multivariate models are developed to explain the differential occupancy performance of a sample of 279 English hotels. Following a procedure established in an earlier paper, hotels are first differentiated on the basis of their overall occupancy performance, seasonality, long‐term trend and length of season. Regression models are specified and calibrated to relate each of these dimensions of occupancy performance to the location and other characteristics of the hotels. The four models produce the expected positions of hotels in ‘occupancy performance space’, against which their observed positions can be compared. The application of the models in hotel marketing is discussed and demonstrated. Copyright © 2001 John Wiley & Sons, Ltd.     

Job Embeddedness as a Moderator of the Impact of Organisational Justice on Turnover Intentions: a Study in Iran

The purpose of this study was to examine job embeddedness as a moderator of the effects of distributive, procedural and interactional justice on turnover intentions. This study also investigated the relationship between the aforementioned justice dimensions and turnover intentions. Data were gathered from a sample of full‐time frontline hotel employees with a time lag of 2 weeks in Iran. The results demonstrated that the negative effects of distributive, procedural and interactional justice on turnover intentions were stronger among frontline employees with high levels of job embeddedness. The results further revealed that these justice dimensions had negative relationships with turnover intentions. Copyright © 2012 John Wiley & Sons, Ltd.     

三亚度假酒店亲子服务质量研究

亲子服务作为旅游度假酒店一项特色服务，是度假型酒店经营和可持续发展新的增长点。以三亚海棠湾仁恒皇冠假日度假酒店为例，研究携程网用户对其亲子服务质量的感知。定性与定量分析结果表明，该酒店提供了贴心的管家服务、亲子服务质量突出、早餐非常丰富等成功的服务与经营经验，并提出优化度假酒店亲子服务质量的建议。