全文获取类型
收费全文 | 607篇 |
免费 | 7篇 |
国内免费 | 2篇 |
专业分类
财政金融 | 3篇 |
工业经济 | 11篇 |
计划管理 | 40篇 |
经济学 | 12篇 |
综合类 | 16篇 |
运输经济 | 26篇 |
旅游经济 | 284篇 |
贸易经济 | 197篇 |
农业经济 | 11篇 |
经济概况 | 16篇 |
出版年
2024年 | 4篇 |
2023年 | 25篇 |
2022年 | 7篇 |
2021年 | 27篇 |
2020年 | 30篇 |
2019年 | 24篇 |
2018年 | 37篇 |
2017年 | 64篇 |
2016年 | 41篇 |
2015年 | 22篇 |
2014年 | 32篇 |
2013年 | 143篇 |
2012年 | 30篇 |
2011年 | 38篇 |
2010年 | 26篇 |
2009年 | 16篇 |
2008年 | 8篇 |
2007年 | 14篇 |
2006年 | 5篇 |
2005年 | 9篇 |
2004年 | 3篇 |
2003年 | 2篇 |
2002年 | 2篇 |
2001年 | 2篇 |
1999年 | 2篇 |
1998年 | 1篇 |
1996年 | 1篇 |
1978年 | 1篇 |
排序方式: 共有616条查询结果,搜索用时 15 毫秒
21.
Places have started to adapt commercial branding tactics. But how do stakeholders perceive such practices? Drawing on survey data from French residents, we analyse the advertising legitimacy of a place brand and its influence on the effectiveness of marketing communications in the context of region branding. The results confirm that advertising legitimacy mediates the relationship between exposure to an advertisement and its efficiency. The place brand is more legitimate when advertisements target firms, residents or tourists than when they promote local products through co-branding. We highlight a new expression of democratic legitimacy: a process adapted to hybrid (public–private) organizations. 相似文献
22.
Store Brands (SBs) have experienced a strong increase in both value and unit sales internationally during the last decades; thus their market share has been constantly growing. Starting from these considerations, the present work aims at deepening the topic of inter-brand competition within the FMCG market and, in particular, the market share trade-off between Leading National Brands (LNBs) and Store Brands. Our empirical analysis is based on panel data about 322 product categories sold within the Modern Grocery Distribution stores in the 2010–2013 period. Results obtained show: (i) the existence of a relationship between the increase in the LNB-SB price gap and the switching of market share from the former towards the latter; (ii) the consolidation of a change in consumers' purchasing preference in favor of SBs; (iii) the existence of an inverse relationship between the inter-brand competition intensity and the retail branding life cycle evolutionary stage, which is different for each product category. 相似文献
23.
Knowledge of the mental representations that individuals hold about tourist destinations are important to understand their intentions. These mental destination representations have often been investigated by applying the concept of destination image. This study argues that the extant literature is often rather atheoretical and lacks operational rigor. These are major shortcomings which undoubtedly hinder the development of academic and managerial insights. In response, this study draws on contemporary psychology to develop the destination content model, comprising three informational components held in individuals‘ minds about destinations. The present study further outlines preferable methods and measures for each component, thus aiding researchers to investigate mental destination representations. 相似文献
24.
Medical tourism is an estimated $100 billion dollar industry. Despite the increasing number of people, companies and countries involved in medical tourism, we know very little about the key drivers and how countries are perceived as medical tourism destinations. The purpose of this paper is to present the Medical Tourism Index, a new type of country-based performance measure to assess the attractiveness of a country as a medical tourist destination. We followed a rigorous multi-steps scale development procedure by using four empirical studies based on 4995 respondents. The MTI is a multidimensional construct with 4 dimensions (country, tourism, medical costs, medical facility and services) with 34 underlying items. Our results show the MTI allows to measure meaningful differences between countries, not only on an aggregated level but also on each sub-indexes. It provides a useful tool for the various stakeholders to measure and manage their medical tourism destination brand. 相似文献
25.
The aims of this research are to clarify the motivations of rock climbing tourists by using a push and pull framework and to investigate the relationship between tourist motivation and overall satisfaction. In a survey of 473 rock climbing tourists in the Geyikbayırı region in Antalya, Turkey, the most important push motivations were identified as ‘physical setting’ and ‘challenge’, while ‘climbing novelty seeking’ and ‘climbing tourism infrastructure’ were the most important pull motivations. Furthermore, the findings of this study indicated that overall satisfaction of rock climbers can be determined by their push and pull motivations. The results also showed that motivations of rock climbers differ according to their experience levels. The paper ends with theoretical contributions of the study and its managerial implications. 相似文献
26.
文章通过对品牌背书传播策略的描述,提出采用该策略需要深入考虑的因素,如产品组合相关性、品牌发展周期、品牌并购等。 相似文献
27.
《Journal of Promotion Management》2013,19(1-2):169-170
No abstract available for this article. 相似文献
28.
加入世界贸易组织后,我国经济开始在全新的平台上与世界各国竞争。名牌产品代表着一个国家的经济水平,乃至代表着整个国家的先进生产力。而质量监督检验工作是国家实施名牌战略的关键环节,其地位和作用极其重要。 相似文献
29.
任宁宁 《贵州商业高等专科学校学报》2011,24(4):59-62
旅游目的地营销经历了旅游地形象、旅游宣传口号之后,迎来了旅游目的地品牌竞争时代,构建旅游目的地品牌已经成为一种必然趋势。通过在前人研究基础上对旅游目的地品牌做进一步研究,探究了旅游目的地品牌内涵及自身发展规律,对旅游地品牌有进一步的认识,更好的促进旅游地可持续发展。 相似文献
30.
奇瑞汽车由单一品牌向多品牌的战略转移 总被引:2,自引:0,他引:2
面对国际全球金融危机对汽车产业形成致命打击、汽车产业濒临严峻挑战的形势之下,奇瑞公司逆势而上,做出如此极具风险的战略转移决策,即从2009年起实施单一品牌向多品牌的战略转移。文章试图在对品牌战略理论进行梳理的基础上,就奇瑞实施品牌战略转移的动因进行深层次分析,探讨奇瑞多品牌战略所面临的主要风险,并提出奇瑞多品牌战略的实施构想。 相似文献