虚拟市场B2C心理营销理论探析

虚拟市场是当今经济环境中新兴的市场,在此市场中如何让B2C营销发挥作用是一个亟待解决的问题。虚拟市场B2C心理营销理论的提出、结构、观点及研究过程的探索,目的在于明确网络营销仍然是关于人的营销,在制定和实施各种营销策略时必须充分考虑人的因素、特别是人的心理行为。利用虚拟市场B2C心理营销理论指导企业的B2C营销工作,使B2C营销真正能够为企业创造价值,扩大我国的B2C营销模式,促进我国网络经济健康有序地发展     

维生素C二步发酵菌种自然选育的研究

采用自然选育菌种的方法 ,从维生素 C二步发酵的生产过程中选取了一些具有某些特性的样品 ,后又从中选得 5 6个菌系 ,最终筛得一混合菌系 2 0 1 -F,此菌系同正在使用的 1 5 2菌系相比较 ,摇瓶条件实验较之 72 h提早至 48h到达终点 (产酸速度快 ) ,且转化率提高 5 %左右。培养条件同 1 5 2菌系也有些差异 ,并且此菌种进行了 5代传代后 ,平板培养、种液培养、摇瓶发酵所表现的特性均可稳定遗传。     

Conceptualization and measurement of relationship quality: Linking relationship quality to actual sales and recommendation intention

Following over a decade of relationship marketing, this paper re-visits the notion of relationship quality to determine relational drivers of account profitability. Customer executives from multiple industries are interviewed to identify critical success factors in buyer-seller relationships. Based on their responses, a “back-to-the-basics,” grass roots approach to the measurement of relationship quality is offered. To further demonstrate its value for marketing practice, this measure of relationship quality is administered to a nationwide sample of key customer decision-makers to determine its link to profitable outcomes. The results support this measure as a driver of actual sales and recommendation intention.     

Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

Our current understanding of NPD processes among Chinese firms is limited. Early evidence suggests that the drivers of new product success in the PRC might be different to those in the West. Much of the more recent (Western) literature implicitly identifies the importance of both driving-market and market-driven approaches to NPD success, although what this translates into in practice is less clear. Drawing on multiple case studies, we identify four types of NPD practice in Chinese B2B firms and explore the reasons for variation in performance between the four. Critically, the most successful firms were found to be those characterised by a driving-market approach, rather than those relying solely on relationships and reacting to changing market phenomena.     

制氢装置副产CO2的回收与利用

分析了国内ＣＯ２的生产、消费及价格情况,并对其物理应用领域的现状和前景进行了分析,提出了中国石油锦州分公司ＣＯ２的利用方案。     

锑杂废料冶炼高纯超细三氧化二锑技术

本文介绍了用锑杂废料冶炼生产高纯超细三氧化二锑的新技术及使用该技术产生的效益。     

电化学氧化法在废水处理中的应用

电化学氧化法降解废水中有机物的研究已引起广泛的兴趣。在电极催化作用下,有机物发生氧化还原反应而降解成二氧化碳和水。介绍了电化学氧化法降解有机物的研究现状,概述了电化学氧化法的氧化机理和影响因素,讨论了影响电化学效率的因素:电极催化特性,电极结构及反应器形状,操作条件等,在此基础上总结出了电化学氧化法今后的研究重点和应注意的几个问题。     

利用氨吸收电厂烟道气中的CO2及对大气减排CO2的分析

对以氨吸收电厂烟道气中CO2生产碳酸氢铵的技术可行性进行了分析,并从氨的来源、各种合成氨工艺的能源消耗、附带CO2排放情况和碳酸氢铵在土壤中被植物吸收情况等方面进行了综合分析。结果表明,由于以天然气为原料合成氨生产过程中附带CO2排放相对较少,用于吸收电厂烟道气中CO2生产碳酸氢铵肥料,在碳酸氢铵能够有效被植物吸收的前提下能够达到减排CO2的综合效果。     

基于Struts2的区域物流信息系统构建

根据中国"入世"承诺,我国物流市场已经全面开放,区域物流将成为我国21世纪的重要产业和新的经济增长点.对区域物流信息系统的规划与构建,是实现这一目标的重要前提.