THE NPM AGENDA: BACK TO THE FUTURE

The New Public Management agenda for change has been extremely influential. This paper considers future developments in NPM. In this evaluation of the future of NPM it is argued that the complexity of NPM – in concept and in practice – requires a multi‐dimensional consideration of what NPM is and what it will become. In this paper, NPM is explained around three key dimensions: (1) management processes; (2) mechanisms of change, and (3) constraints. Within these three dimensions, nine key elements of NPM implementation are discussed. This paper concludes that the pressures for NPM will not abate. However, its evolution will continue to be severely contested.     

试论中国现行汇率制度与利率市场化之间的关系

本文首先回顾了关于利率与汇率关系的经典理论，在此基础上分析了不同经济体制下，利率与汇率的联动性，指出中国尽管已经开始改革汇率和利率，但实质上仍然实行的是固定汇率制、外汇管制较严格、利率还未完全市场化，正是在这种情况下，中国的利率与汇率机制传导不顺畅。本文基于此，实证检验了人民币汇率制度与利率的关系，发现改革开放前中国的利率与汇率之间相关性不明显；自1978年以来，人民币汇率与利率之间逐渐发生了相互作用。由此认为无论是在改革汇率制度方面，还是继续推行利率市场化方面，国家都必须考虑国内外金融市场的密切关系。     

商业品牌竞争——零售业发展的大趋势

论文论述了商业品牌内涵及其价值,认为商业品牌竞争是商业发展的大趋势,应用先进理念加强零售业品牌建设,转变增长方式和提高核心竞争力,实施商业品牌竞争战略。     

中国轿车产业的产品线竞争研究

近年来跨国公司借助其有效的产品线策略,在使品牌得到快速扩散的同时,也改变了中国轿车产业的市场结构和游戏规则。我们的博弈模型和实证分析表明,利用其在研究开发、市场营销和品牌声誉上的巨大优势,跨国公司的产品线竞争不仅恶化了本土企业原有市场的竞争,还在一定程度上对本土企业的品牌延伸产生了挤出效应。改变这种困境的政策选择是对本土企业的产品创新进行激励,而非限制跨国公司的渗透行为。     

中西方老年消费者感知年龄维度属性的比较研究

从感觉、视觉、兴趣和行为等4个侧面,对中国老年人进行感知年龄维度属性的本土化检验发现,感知年龄与实足年龄之间差异为4岁,中西方有着较大差异.感知年龄反映文化和社会规范意涵,相对于实足年龄更适于预测老年人的消费行为.     

Sustainability reporting in Norway – an assessment of performance in the context of legal demands and socio‐political drivers

This article explores the influence of societal, political and regulatory characteristics and developments on the quality of corporate sustainability disclosures in Norway. The paper presents an assessment both of mandatory reporting under the Norwegian Accounting Act, and of voluntary reporting in annual and separate non‐financial reports, by the 100 largest firms in Norway. Our results reveal that only 10% of the companies comply with the legal requirements on environmental reporting, while only half of the firms comply with the legal reporting provisions on working environment and gender equality. The vast majority of firms also report unsatisfactorily on non‐financial issues in the voluntary disclosures assessed. Analysing the causes of these results, we contend that the situation is characterized by (1) an apparent lack of political and social drivers for sustainability reporting in Norway and (2) an absence of sufficient monitoring and enforcement of the environmental reporting legislation on the part of Norwegian authorities. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.     

The processes of defining corporate responsibility: a study of Swedish garment retailers' responsibility

Despite extensive research on corporate responsibility, little research exists on how the inter‐organizational processes of defining corporate responsibility develop. In this paper, we present a framework based on actor‐network theory (ANT) for analysing these processes. The developed framework is illustrated in a study of the redefinition of Swedish garment retailers' responsibilities for workers' rights at suppliers' factories between 1996 and 2004. We show that definition processes can be characterized as battles for the right to interpretation, and that traditionally non‐dominant actors can, at least temporarily, win these battles and dictate the development of the processes for defining corporate responsibility. We also show that definition processes can take an exclusionary form prohibiting certain actors from participating. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.     

消费者伦理信念及关系质量对消费者非伦理行为的影响

本文运用典型相关分析法对中国消费者的伦理问题进行探讨，提出并检验了关系质量在消费者伦理信念与消费者非伦理行为决策中的调节作用。文章指出，鉴于信念与行为在很多场合下的非一致性，在以后的消费者伦理研究中，努力开发类似关系质量的调节或中介变量是有意义的。     

满意情景下的消费者后悔对口传的影响研究

后悔是消费者在消费体验之后将购买品牌同放弃的品牌进行比较所得到的负面情感反应,它对于消费者的再购意愿有着重要的影响。本文在验证了消费者可以同时体验满意和后悔这一结论的基础上,进一步研究并证实了后悔不仅会增加对购买品牌的负面口传,而且会增加对放弃品牌的正面口传。在此过程中,消费者同购买品牌的关系质量起到了显著的调节作用。