论顾客满意测度的动态性

顾客满意在市场营销研究中占有重要地位。对于什么是顾客满意、如何测度顾客满意 ,现有研究已提出了不少理论模型。在对现有研究进行回顾的基础上 ,认为现有理论框架对顾客满意概念的描述均属于静态模型。基于顾客对整体产品属性的认知是一个逐步感知过程的事实 ,可以肯定有些属性要在较长时间之后顾客才有机会去感知它。因此顾客满意应该具有随时间递进而演变的特性 ,并应以时间—事件模式为基础的顾客满意测度概念框架     

Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games

Firms in durable good product markets face incentives to intertemporally price discriminate, by setting high initial prices to sell to consumers with the highest willingness to pay, and cutting prices thereafter to appeal to those with lower willingness to pay. A critical determinant of the profitability of such pricing policies is the extent to which consumers anticipate future price declines, and delay purchases. I develop a framework to investigate empirically the optimal pricing over time of a firm selling a durable-good product to such strategic consumers. Prices in the model are equilibrium outcomes of a game played between forward-looking consumers who strategically delay purchases to avail of lower prices in the future, and a forward-looking firm that takes this consumer behavior into account in formulating its optimal pricing policy. The model outlines first, a dynamic model of demand incorporating forward-looking consumer behavior, and second, an algorithm to compute the optimal dynamic sequence of prices given these demand estimates. The model is solved using numerical dynamic programming techniques. I present an empirical application to the market for video-games in the US. The results indicate that consumer forward-looking behavior has a significant effect on optimal pricing of games in the industry. Simulations reveal that the profit losses of ignoring forward-looking behavior by consumers are large and economically significant, and suggest that market research that provides information regarding the extent of discounting by consumers is valuable to video-game firms.

一种基于Jini的动态集群

提出了一种基于Jini技术的动态集群方案,并描述了在该方案基础上搭建的面向服务的系统集成实现架构.该架构利用Jini技术简洁、稳定、可伸缩、支持网络"即插即用"的特性,使系统变得更加容易管理,提高了系统的可用性和可伸缩性.     

知识整合研究:一种基于资源与能力的动态分析框架

知识整合是企业提高竞争优势的关键。本文在对现有的知识管理研究文献进行归纳和述评的基础上,构建了知识整合的动态分析框架,指出知识整合是组织适应外部环境的动态性和不确定性,从而取得持续竞争优势的关键。最后,文章对研究结论进行总结,并提出未来研究方向。     

动态联盟的资源流动及价值

动态联盟是合作竞争的重要组织形式,是网络经济条件下的价值创造系统。它以计算机通讯网络为主要的联系手段,以为顾客创造价值和提高企业竞争力为根本目的。这个价值创造系统将各联盟伙伴的核心资源联结为一体,通过结合合作伙伴互补的核心能力和核心资源共同创造价值、共享价值、共担风险和共同进步,体现了合作竞争的关系。     

国际贸易自由化背景下贸易保护的新趋势及动因分析

在当前世界贸易越来越自由化的总体趋势下,贸易保护主义也在以新的形式滋生和发展,引起理论界广泛关注。根据考察了近年来国际贸易保护的新趋势,并在此基础上从一般和特殊两个角度对其成因进行了理论综述。     

Do Style-Goods Retailers’ Demands for Guaranteed Profit Margins Unfairly Exploit Vendors?

Retailers, particularly those in the style-goods and fashion apparel industry, are increasingly demanding guaranteed profit margins (GPMs) from their vendors. Under a GPM stipulation, a vendor has to offer a rebate to maintain the retailer’s target margin on the item if the retailer is compelled to take a markdown from the initial price to sell out the ordered quantity for the season. Vendors dispute retailers’ claim that a GPM is a “win-win” mechanism for both parties. They rather view it as a coercive device. The authors examine this issue in a multistage game with demand uncertainty. Interestingly, the analysis shows that depending on the level of demand uncertainty, it may be optimal for the vendor to lower rather than raise his wholesale price upon being asked for a GPM. Further, the analysis shows that under conditions of low demand uncertainty the provision of a GPM by the vendor to the retailer can indeed yield higher profits for both parties than in the NO GPM case.     

Credibility of linear equilibrium strategies in a discrete time fishery management game

In this article we consider a two-country dynamic game model of whaling in discrete time. We assume that the countries have exact information, with one-period time delay, about each other's whaling efforts as measured by the number of vessels involved in whaling. It is shown how strategies that linearly depend on the whaling effort of the other country can be used to support a given Pareto-optimal agreement so that there will not be a temptation for unilateral deviation from the agreed decision. The credibility of these cooperative equilibrum strategies is discussed.     

旅游经济系统运行动力学过程与机制探讨

本文运用系统动力学的理论与方法，探讨了旅游经济系统内在的因果关系、系统响应与过程，在此基础上，尝试性地建立了旅游经济系统运行的系统动力学模型。     

动态联盟开发信息产品的成因及挑战

信息产品的自身特性是只有组成动态联盟,才能适应瞬息万变的信息产品市场的。但不容忽视的是,在动态联盟开发信息产品的过程中,存在一系列挑战,从联盟内的沟通障碍、更换成员导致设计决策的情景丢失、重复研究解决方案、重复设计错误、遗失知识加工方法以及无说明的前提假定等几个方面分析具体表现形式。从而得出结论:采用动态联盟开发信息产品,是快速变化时代的要求,也是信息产品本身的特点所致,但必须注意防范上述挑战。