Celebrity livery featured aircraft,the Moneki Neko (fortune cat) of airlines

Aircraft livery is a painting scheme on the aircraft that allows an airline not only to differentiate its aircraft from those of others, but also to promote the perceived values of the airline. Besides being visually attractive, celebrity-themed aircraft liveries also become increasingly popular today because they can influence consumers' perceptions of airlines. This study uses the data collected from Taiwan international airport, ranked the world's top 15 heaviest passenger traffic, to investigate the influences of celebrity worship on the original Theory of Planned Behavior's constructs, and purchase intention. The results reveal significant positive relationships between celebrity and attitude, perceived behavioral control, and purchase intention. Finally, contributions and implications are discussed.     

The role of dedicated freighter aircraft in the provision of global airfreight services

In 2014, over 51 million tonnes of cargo, valued at over US$6.8 trillion, was flown around the world. Approximately 56% of this total (by global revenue tonne kilometres (RTKs)) was flown on dedicated freighter aircraft which were either manufactured specifically for this purpose or converted from passenger use. The remaining 44% (by total global RTK) travelled as belly-freight in the holds of passenger flights or on combi (combination) or QC (quick change) aircraft that can accommodate both passengers and freight. Although both sources of capacity offer the same basic service – the aerial carriage of time sensitive and/or high value-to-weight goods – they exhibit different cost structures, operating characteristics and spatial patterns of demand and supply. Using empirical data on the contemporary scale and scope of global freighter operations, this paper examines the role of dedicated freighter aircraft in the provision of global airfreight services and identifies a range of exogenous and internal factors which may affect the demand and supply side characteristics of all-cargo air services in the future.     

The sky is the limit: Assessing aircraft market diffusion with agent-based modeling

This paper presents an agent-based model for the diffusion of new aircraft models. Expanding on the classical economic decision framework, where investment decision-making is entirely based on profitability, our more holistic modeling approach takes into account profitability, flexibility, as well as the environmental impact of new aircraft models in the adoption decision process. Technical parameters, such as the range and passenger number per aircraft model considered, various types of pollutant emissions of the aircraft engine, as well as daily operational data, are used as covariates in the model. In validation for the most common mid-range passenger aircraft models of Airbus and Boeing, our agent-based model produces results that are comparable to observed real-world data on the market diffusion of existing mainstream aircraft models. This result shows the applicability and usefulness of our model, which can subsequently also be applied for studying the diffusion of aircraft models embodying new generations of components. Our simulation shows that a price reduction or a decrease in pollutant emissions of new aircraft models can be expected to lead to more adoption and faster diffusion. Furthermore, our modeling approach demonstrates that a holistic and systematic framework that includes not only profitability (in terms of payback time) but also flexibility (in terms of optimal range and amount of passengers) and environmental impact (in terms of deviation from regulatory standards) can be helpful for modeling the investment decision-making process of airlines.     

中国民用支线运输飞机销售模式——新舟60飞机市场销售模式研究

目前对飞机市场销售模式的研究还处在探讨阶段,大量的文献都是对一些普通产品做一些市场分析,在对飞机销售市场研究方面并没有过多的分析。因此,本文主要以新舟60飞机销售体系为列,运用市场细分、产品定位和渠道管理、宣传推广等理论,制定出新舟60飞机市场销售体系模式。     

基于回归分析的通航发展要素模型研究

低空开放破冰,使中国通用航空面临新的发展机遇期,但当下对通航未来发展空间和趋势的系统研究尚极为少见。为清晰勾画中国通航未来发展前景以及市场规模等,假设中国低空政策等各方面通航发展环境跟通航发达国家一样完善,若不计空域开放等主观因素影响,仅以客观社会经济发展水平而言,以GDP、面积、人口等要素为影响因子,利用多种回归分析与拟合方法,借鉴国外通航发展的客观规律,建立中国通航发展要素模型。计算得中国通航发展能达到的理想水平。结果显示,中国通航发展的市场需求和潜力巨大,一方面这需理性看待,另一方面,积极推动通航发展更需多方面努力。     

航空人为因素国内期刊文献梳理

人为因素已经成为影响航空安全的重要因素。论文简要介绍了航空安全领域人为因素相关知识;检索了中国期刊全文数据库、万方数据知识服务平台和中文军事科技知识资源总库等三个军内外文献资源平台中收录的航空人为因素与安全的相关期刊文献,对航空人为因素研究进展进行了综述与分析评述。在此基础上,预测了未来国内的航空人为因素研究趋势,建议了研究的侧重点。     

现代战争航材保障分析

高技术条件下的现代战争对航材保障工作带来了新的挑战,掌握战时航材保障特点和原则,才能更好地完成战时航材保障任务。     

飞机发动机分解与装配教学平台安全性论证

以理论力学,材料力学,机械设计基础为理论依据,通过对发动机的水平状态、垂直状态、以及翻转状态时的受力分析,计算论证了飞机发动机分解与装配教学平台的安全性。并且经过实践检验和无损检测的鉴定,进一步证明了飞机发动机分解与装配教学平台的安全可靠性。     

航空发动机地面与高空起动特点分析

航空发动机安全可靠的快速起动是保证其顺利进入正常工作的前提,发动机在地面和高空起动特点各不相同,在对起动过程的模拟研究中,对发动机地面与高空起动特点进行深入的分析是极为重要的先决条件。