应用型物流管理专业人才培养模式探讨

本文通过对物流管理专业人才的培养目标,应遵循的培养原则等方面的研究分析,提出了应用型物流管理人才培养体系及应具备的知识、能力及相应的课程设置。     

论新时期国家审计模式改革

文章根据我国“入世”后对政府职能转变的新要求，在简介世界各国国家审计主要模式的基础上，对我国现行国家审计模式的现状进行分析，并就我国国家审计模式的改革提出了建议。     

国际营销的战略抉择

企业开展国际营销,首先必须解决国际营销的战略层面问题.本文就国际营销市场扩张模式、营销标准化与本土化、品牌战略模式的战略抉择问题进行了分析,并提出了战略抉择的建议.     

Broadening the Concept of International Entrepreneurship: Internationalisation, Networks and Politics

In this article, the situation where a company internationalises over an extended period without changing operation mode is explored. The focus of the empirical research is the Australian company CSR and its large-scale sugar exporting operations, which developed over a period of about 75 years. Because of the highly politicised nature of the sugar industry in many countries, CSR was called upon to make extensive investments in political networks in order to achieve its global sugar exporting operations. Overall the CSR experience demonstrates that it is possible to stretch the use of a given mode, although this may demand considerable creativity in market, network and policy responses of a kind which illustrate that international entrepreneurship may come in many guises, and may need to be viewed in a broader way.     

基于博弈分析的国际企业跨文化管理模式选择

国际企业的跨文化管理有多种模式,其中以跨文化融合模式最具优势。企业实施跨文化融合能否成功,在一定程度上取决于母国企业与进入国所在地员工之间的博弈,因此企业必须重视员工的选择,并采取一定措施引导员工积极合作,以使双方在博弈中获得双赢。在条件成立时,企业选择跨文化融合模式能使企业和员工双双受益；若条件尚未成熟,则企业可选择跨文化共生或移植等其它模式实施跨文化管理,每种模式各具优势。     

非物质文化遗产的知识产权保护模式探析

非物质文化遗产是智力成果的范畴,应当属于知识产权保护的范围。而现有的知识产权制度无法发挥切实的保护作用。因此,要完善知识产权制度中的保护模式,才能使非物质文化遗产得到有效保护,使我国在这一领域中处于领先的地位。     

Motives and Modes of FDI,Firm Characteristics and Performance

Abstract

In this exploratory study, die autfiors attempt to determine and interpret die interdependencies between die motives and modes of setting up subsidiaries by foreign investors in Poland, and the main characteristics and performance of these subsidiaries. Two modes of setting up a subsidiary are examined: green-field and acquisition. The audiors use data collected from seven foreign subsidiaries operating in Poland and apply within-case and cross-case analytical approach to identify and interpret relationships between die variables under consideration. The results of the study lead to a formulation of eight hypotheses requiring further testing and research.     

Analysis of Chinese Cigarette Competition Modes in the Government Monopoly Environment

As a main tax resource, cigarette industry brings about 10% of Chinese annual income. China is by far the largest producer of tobacco products of the world. The nation＇s policy and management mechanism are important elements greatly influencing the competition structure of cigarette industry. Due to the double characters of tobacco, the country generally imposes a high tax and a limited total product output in order to intervene the cigarette market. Therefore, the price signal of cigarette market is distorted and to large extent the competition of the industry is far from a free one, Presently cigarette industry is under the administrative monopoly management in China and meanwhile the cigarette producing is in a multi-element competition style within the nation＇s planning scheme. In other words, administrative monopoly and over-competition exist simultaneously in China＇s cigarette industry. The country predetermines the output quota of each cigarette manufacturing enterprise and the actual production outputs of these enterprises could be adjusted through the quota trades among them. The competition in cigarette industry is mainly represented in 3 modes, i.e. production output competition based on quota trades, value-added competition in producing and selling, and the niche market competition based on product classification.     

试析日本新兴零售业态的发展与问题

日本具有发达的零售产业，尤其是近年来以邮购商业，方便商店，特许连锁店和综合超市等新兴零售业态发展很快，日本学者称之为“第二次流通革命”。零售业态的发展代表了现代零售业发展的趋势，是日本“泡沫经济”破灭后零售业调整经营策略，积极适应消费市场变化的反应。     

加强区域旅游产业服务意识 创新旅游专业人才培养模式

文章根据高职教育人才培养目标的定位以及现有旅游管理专业人才培养的现状,结合区域旅游产业发展的实际需要,从转变教育理念、强化实践教学环节、优化师资结构和建立互赢运行机制等方面,探讨创新高职旅游管理专业人才培养模式的具体措施.