玩兴氛围、创造性过程投入对突破性创新行为的跨层次影响

创新是企业生存与发展的基础，玩兴有利于激发员工创新行为。立足于中国本土化情境，以心流理论为基础，基于44名团队主管及237名下属配对数据，探讨个体玩兴对员工突破性创新行为的作用机制和边界条件，检验创造性过程投入的中介作用以及玩兴氛围的跨层次调节作用。研究发现：个人玩兴对员工突破性创新行为有显著直接影响；创造性过程投入在个人玩兴与突破性创新行为之间起完全中介作用；玩兴氛围正向调节个人玩兴与创造性过程投入之间的关系，个人玩兴通过创造性过程投入对员工突破性创新行为的中介作用被玩兴氛围所调节。该研究结论对工作场所中的玩兴管理以及激发员工突破性创新行为具有一定借鉴意义。     

Ecotourism branding in protected areas of Iran: Using an efficient hybrid multi-criteria decision-making method model

Ecotourism, as a nature-based sustainable tourism, raises awareness about the protection of natural and cultural landscape values. This study aims to determine the ecotourism criteria to develop strategies for a sustainable ecotourism branding in Golestan, located in the northeast of Iran. To reach this aim, Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis, multi-criteria decision-making methods consisting of Analytic Hierarchy Process (AHP), and Best and Worst Method (BWM) were integrated. The most appropriate ecotourism strategies for the branding of the study area were ranked according to their priorities. The results of this study reveal that among the 5 main and 20 sub ecotourism criteria, “having natural protected areas,” which is an opportunity, and “having ecological values,” which is a strength, were determined as the highest priority strategies for ecotourism branding. The methods and results of this quantitative-based research present an exemplary hybrid model that prioritizes the strategies required for branding ecotourism in similar protected areas.     

工业互联网对企业数字创新的影响——基于倾向得分匹配的双重差分验证

在信息技术与产业融合发展的数字化时代，如何通过数字化技术实现转型升级及价值创造是企业创新发展面临的现实问题。工业互联网作为优化资源配置、强化产业协作配套对接的重要载体，为实现企业数字创新提供了可行路径。基于2013—2019年中国制造业A股上市公司数据，运用倾向得分匹配—双重差分方法，实证检验工业互联网对企业数字创新的影响。结果发现，工业互联网能够显著促进企业数字创新，但其对于创新投入端的影响大于创新产出端。进一步异质性检验分析发现，相对于国有企业，工业互联网对民营企业的影响更显著；相对于低市场化水平城市的企业，工业互联网对高市场化水平城市企业的影响更显著。研究结论可为国家完善工业互联网平台建设，充分发挥其对企业数字创新的促进作用提供经验证据。     

信息获取能力会影响果农的销售渠道选择吗

进入数字经济时代后，信息逐步成为影响农户行为决策的关键因素。本研究基于行为转变理论和计划行为理论，利用来自中国黄土高原优势产区1074 户微观数据，通过运用Ordered Probit 模型，实证检验信息获取能力对果农销售渠道选择的影响，并进一步运用条件混合过程估计法（CMP 方法）对模型进行了内生性检验。研究结果表明：（1）当前，传统销售渠道的中间商（果贩）仍然是果农销售农产品的主要方式；（2）信息获取能力对果农销售渠道的选择有显著正向影响，即信息工具使用水平对果农进入市场壁垒更高的销售渠道具有促进作用；（3）信息获取能力正向显著影响新、中生代苹果户群体对销售渠道的选择。因此，政府应在完善农村信息基础设施和信息服务体系的同时，优化升级农产品流通体系，重点对新生代农户开展信息技术培训，提升其信息获取能力。     

基于科学的创新失败挽救：扩展适应视角

基于科学的创新具有失败率极高的特点，对其失败（项目）进行挽救可减少创新资源浪费，提升相关产业创新绩效，具有可观的经济价值和社会意义。采用多案例方法，从扩展适应视角研究发现，基于科学的创新失败挽救过程由新功能意义建构、基于扩展适应的商业化实现及持续扩展适应3个阶段构成；在基于科学的创新领域，扩展适应是一种重要的失败挽救机制；机缘巧合触发基于扩展适应的挽救机会形成，已存在扩展适应的创新生态系统是挽救创新失败的实现条件，多次、持续的扩展适应可不断挖掘和释放失败项目的创新价值。结论可丰富基于科学的创新和创新失败挽救相关理论研究，为创新管理实践、政策制定等提供理论参考。     

Grandiose branding: World-class aim and its organizational consequences

Branding has become a strategic tool for university management in competition for students, faculty, and funding. In this study, we explore university branding in its extreme form of grandiose branding and ask How can grandiose branding initiate a process that prompts ethically and morally questionable practices in organizations? Grandiose branding is characterized by an excessive use of superlatives that frame higher education institutions as “world-class universities.” Through a self- and autoethnographic single-case study conducted in a business school, our study shows that branding efforts that do not align with an organization’s actual quality and performance can lead to a counterproductive cycle of camouflaging top management’s failures and justifying ethically and morally questionable actions directed towards the institution’s primary stakeholders. The study contributes to the earlier literature on grandiosity in the context of higher education by taking a process perspective and explores the implications of grandiose branding from rhetoric through implementation.