Refining e-shoppers’ perceived risks: Development and validation of new measurement scale

Due to the rapid expansion of perceived e-shopping risks, and highly isolated and inconsistent presentation of literature about this concept, understanding e-shopper's behavior has become more difficult. In this regard, this study brings together different views, evidences and facts about perceived e-shopping risks from both scholars and practitioners of South-East Asian and Western countries. It then interprets the information in the form of a new scale which offers more adequacy, assemblage and uniformity than the existing models of perceived risks of e-shoppers. The new scale of construct has 11 dimensions comprising a pool of 38 items, which has been empirically validated through the data collected from 537 Malaysian e-shoppers. The dimensions are: high price risk, deception risk, transaction failure risk, dissimilar product risk, incapable service risk, illegitimate product risk, isolation risk, unease risk, displeasure risk, prior-purchase time delays risk, and post-purchase time delays risk. The theoretical and managerial implications and research limitations have also been discussed.     

农户视角下的面源污染防治政策梳理及完善策略

在供给侧结构性改革背景下,政策是进行面源污染防治的有效工具。市场经济环境下,农户的行为逻辑受多元因素影响。政策作为影响第一产业发展的关键要素,对农户具有制约、引导、激励和调节作用。与此同时,农户也对政策的推行效果具有深刻的影响。本文在进行面源污染防治政策演进分析时,尝试从经济激励引导型、命令控制型以及协同辅助型等不同政策类型入手,重视经济激励和制度激励的作用,收紧面源污染防控的监管口径,建立差别化的污染治理衡量机制,并重视技术推广在污染防控中的作用。提高农户积极性,提升农户对政策的反馈效果,最终提高农户对面源污染防治政策的遵循水平,提升面源污染防治效果。     

Auction winning,social dynamics and non-compliance in a payment for ecosystem services scheme in Indonesia

Conservation auctions for payment for ecosystem services (PES) are useful to identify the levels of incentives that will cover the opportunity costs of farmers supplying ecosystem services. Although auctions are increasingly used for allocation in PES schemes, the factors that lead to their successful implementation and eventual environmental outcomes are poorly understood in developing countries. We investigated the socio-economic and institutional contexts that led to smallholders' auction winning and eventual compliance using linear mixed-effects models, and post-auction and post-contract surveys. We employed a case study of a conservation contract preceded by a sealed-bid, multiple round, uniform price auction for watershed services from coffee farmers in Lampung, Indonesia. The auction participants presented low education levels, low asset endowments and small plot sizes. The study obtained evidence that farmers with larger plot areas were more likely to win the contracts, suggesting economies of scale. Most farmers considered the auction a fair self-selection mechanism to allocate contracts where allocation was not influenced by power or social rank. Non-compliance was associated with labor availability constraints, short duration of land ownership and existence of previous conservation applications, suggesting lax of capability to invest in applying conservation agriculture. Final bids were however not good predictors of compliance, among other factors, calling into question the potential of auctions to elicit the actual incentive from the farmers. Ensuring that farmers understand the purposes of auctions for effective contract allocation beyond a mere game and identifying farmers that might encounter difficulties fulfilling the contract could increase the likelihood that such a PES scheme would be successful.     

基于通勤行为的小城镇土地利用与格局优化对策研究——以扬中市为例

研究目的:从居民的通勤行为特征中寻求小城镇土地利用格局优化路径,为产城融合的实现提供理论支持。研究方法:构建通勤流矩阵,运用Arc GIS路径分析测算通勤距离,并通过缓冲区分析通勤距离在空间上的特征,并与土地利用类型进行对比分析,同时建立通勤距离与社会经济因素的回归方程,分析通勤距离的影响因素。研究结果:小城镇通勤方式以便捷型工具为主,通勤高峰集中于上下班,通勤距离随着城镇化和工业化水平的提高,短距离占比增大。主要结论:在城镇化和工业化发展较快的区域,短距离通勤集聚更具有"同心圆"特征,核心力更强。工业化带动的聚集结构呈现出"条带形"态势,与区域工业布局结构有较密切的关系,也与城镇化和工业化扩增融合有关。短距离通勤集聚区会随着城镇化水平的提高而由"双核"向"单核"结构发展,并针对以上问题提出了相应的对策。     

我国农民合作社设立机制 ——基于产业组织生态学理论的探讨

本文基于浙江省合作社的统计数据和访谈所收集的37家合作社第一手数据，考察了合作社设立的生态化和制度化过程。合作社种群及其所在群落中组织的竞争状态和种群密度在不同的条件下会促进或阻碍合作社的设立；就合作社设立的组织者来看，精英农户和政府分别在合作社的生态化和制度化过程中扮演了关键性作用；合作社相关法律法规的完善和合作社社区嵌入性的加强，有利于我国合作社的制度化，促进合作社的设立和发展。     

Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

We examine consumer switching decisions in contractual service settings and contrast the drivers of actual switching with those of switching intent. We surveyed a panel of subscribers to all cell phone service providers in a market and recorded key marketing mix data. At four months intervals, we asked panel members about their switching intentions and then subsequently observed actual switching behavior. Consistent with construal level theory, our findings show that switching intent is explained by only a handful of desirability- or outcome-related variables (i.e., overall satisfaction, performance perceptions of important attributes, and monetary switching costs). In contrast, the results show that many more variable categories contributed to explain actual switching behavior. These findings confirm that switching intent is driven by a qualitatively different set of variables than switching behavior. Implications for theory, research and practice are discussed.     

The relationship between risk experience and risk response: a study of farmers and climate change

Within the existing literature, the role of experience of risk on attitudinal and behavioural risk response has been relatively neglected. Recent research that draws on the psychological distance of climate change as a concept notes the importance of local, significant experience as a driver for encouraging appropriate response. The experience of flooding was used as the stimulus in this paper, and emphasis placed on whether direct and/or indirect experience of flood risk is associated with different responses to climate change risk. In order to explore the relationship between climate change risk experience and response in the form of on-farm mitigation and adaptation, this paper draws on a case study of farmers in England, many of whom have experienced flooding. Results from a quantitative survey undertaken with 200 farmers in Gloucestershire, England are discussed. Statistical analysis found experience of flooding to be significantly associated with a heightened concern for climate change. Although also finding an association between experience and behavioural response, the sample were most likely to be taking adaptive behaviour as part of normal practice, with factors such as lack of overall concern for climate change risk and absence of information and advice likely to be the main barriers to action. Risk communication needs to further emphasise the connection between climate change and extreme weather events to allow for farmers to perceive climate change as a relevant and locally salient phenomenon, and subsequent tailored information and advice should be offered to clearly illustrate the best means of on-farm response. Where possible, emphasis must be placed on actions that also enable adaptation to other, more immediate risks which farmers in this study more readily exhibited concern for, such as market volatility.     

旅游地意象、地方依恋与旅游者环境责任行为——以浙江省旅游度假区为例

文章综合旅游地意象、地方依恋及环境责任行为理论,将旅游地意象分为5个要素,将地方依恋分为2个要素,并构建了旅游地意象、地方依恋与旅游者环境责任行为之间的关系模型。研究发现:(1)景观意象、设施意象、服务意象及安全意象均直接影响情感意象。设施意象与服务意象不仅直接影响地方依赖,且通过情感意象来实现。安全意象和景观意象间接影响地方依赖。安全意象、服务意象及景观意象不仅直接影响地方认同,且通过地方依赖来实现。设施意象间接影响地方认同。服务意象不仅直接影响旅游者环境责任行为,且通过地方依恋来实现。景观意象、设施意象及安全意象间接影响旅游者环境责任行为。(2)情感意象直接影响地方依赖,间接影响地方认同与旅游者环境责任行为。(3)地方依赖直接影响地方认同和旅游者环境责任行为,且通过地方认同间接影响旅游者环境责任行为。     

当代主流领导行为对企业成长的影响国内研究综述

企业领导者的行为对企业发展具有决定性的深远的影响。当代主流的领导行为特征包括交易型、变革型、家长型等。通过对领导行为领域研究成果的梳理发现,大多数学者认为变革型领导的影响效果强于交易型领导的影响效果,但缺少不同领导行为之间的横向比较研究;学者们对企业成长的维度没有清晰的界定,虽员工态度、组织绩效是衡量企业成长的重要指标,但并不能全面反映企业成长状况。今后应从领导行为对企业成长的影响效应及作用机制方面深入研究,为我国企业健康发展提供理论支持。     

Promoting Persistent Strategic Reasoning Behavior: An Experimental Approach

The present research is aimed to apply experimental techniques to study strategic behavior in one-shot-hide-and-seek games as a frame to elicit more real and elaborated business situations. To promote strategic thinking and persistence, we conducted treatments with repeated matching games among strangers, and one of them with a fixed endowment (fixed initial payment that decreases each round an amount) with the possibility of abandon in any round, retaining the remaining of endowment. In fact, effortful strategic reasoning is found in deviation of subjects’ random choices along the repetitions and abandon, loss aversion, and cultural differences seem articulate a strategic behavior.