农民工就业信息服务工具的设计

就业信息服务工具按内容可分为实物工具、政策工具和方法工具。目前公共就业服务机构所提供的农民工就业信息服务在方法、流程和标准上都存在设计缺陷,难以满足农民工日益增长的求职需要。采取整合设计的思路,细化就业信息服务流程、强化就业信息服务评估,完善就业信息服务内容、规范就业信息服务标准,是提升农民工就业服务水平的必由之路。     

肯德基“秒杀”事件引发的促销策略思考

互联网技术改变了人们的生活方式及购买行为,企业为了适应环境的变化纷纷导入网络营销观念。本文以市场营销学为理论基础,分析了肯德基2010年4月的一次促销策略存在的问题,并对企业在互联网背景下制定促销策略提出个人见解。     

市场竞争中的营销策略工具研究

随着通信行业全业务市场竞争环境变化与竞争程度加剧,三方对手均面临着巨大的挑战和机遇。为了切实解决运营商集团客户保有和市场拓展问题,促进可持续发展,文章采取营销策划的研究方法,从满足客户需求、增进客户忠诚、提高产品粘性的角度出发,设计针对重点集团客户和中高端客户目标市场的营销策略工具供客户经理使用。     

非语言交际对利玛窦在华传教的影响

明末清初时期,利玛窦与中国士大夫的交往是其在华传教活动的重要组成部分,其中非语言因素在其成功交际中起着重要的作用。利玛窦利用服饰的变化表明自己的身份和立场,借用西洋器物传播西方先进的科技文明,通过著书立说的形式广结权贵,施展个人魅力笼络人心。利玛窦与中国士大夫阶层的紧密互动为其在中国传教奠定了基础并开创了新的格局。     

数控机床的安全操作与维护

本文主要介绍了数控机床的安全操作规程、通电后的检查、数控机床维护的基本要求和维护内容。     

道夫墙板钻孔工装的设计

道夫墙板是梳棉机道夫部件的重要组成部分,属于梳棉机主关键件,其质量好坏对梳棉机整机质量影响较大。文章设计了专用工装进行外圆丝孔加工,分度准确,质量达到了设计要求,而且定位迅速,大大提高了生产效率,解决了生产瓶颈问题。     

A conceptual framework for public-private interplay in the telecommunications sector

Public activity in the telecommunications industry has experienced important transformations in the last decade: “reinvolvement” in infrastructure deployment, “innovative” boosting measures, and decentralisation of some decisions. Conceptually, even more important than the measures themselves is the fact that private agents often participate in their realisation and execution. This paper reviews how justifications for public action that would apply to any economic activity area have modelled the public-private relationship in the telecommunications sector. Subsequently, it focuses on the analysis of the new spaces for public-private collaboration that are currently opening up.     

逆周期监管工具、机制与中国的选择

本文梳理并总结了国内外专家学者对逆周期监管主要工具和机制的最新研究成果,分析了中国的经济周期与宏观调控的措施,提出了我国建立适当的逆周期监管工具和机制的路径选择。     

The use of ex-ante modelling tools in European Impact Assessment: What role does land use play?

Impact Assessment was introduced by the European Commission in 2002 in order to make policy development more transparent and improve the ‘quality’ of European policies. Cross-sectoral consultation, broad participation and the quantitative assessment of the impacts of policies are significant elements of this process. This article specifically addresses the role of tools modelling the impact of policies on land use in Impact Assessment. The choice of a specific modelling tool is conceptualised as an action situation interlinked with other action arenas. The article aims to uncover the institutions structuring the action situation. The outcome of the empirical work suggests that two types of Impact Assessments can be distinguished. Impact Assessments either substantively contribute to the specific policy that the Commission proposes or they legitimise policy choices ex post that have already been adopted. The legislative procedure that applies to a specific policy sector, the policy making culture in the DG and the stakes that are at issue seem to influence whether Impact Assessments contribute to policy development, or legitimise it. Furthermore, the article describes the situation in which desk officers choose a modelling tool throughout Impact Assessment. To advance their careers desk officers aim to produce policy proposals which respond to the issues raised by the actors involved in Impact Assessment and specifically in policy development and, later on, adoption. Therefore, desk officers’ preferences are shaped by the community that is involved in policy development and Impact Assessment. The article describes what role modelling tools play in European Impact Assessment procedures and it names the heuristic of criteria which desk officers use to choose a modelling tool. Besides several technical and data problems of modelling land use impact, it seems to be unlikely that land use will become a significant dimension of Impact Assessment and modelling as it is confronted with an unfavourable institutional environment at the European level.     

A promotion mix budgeting model for retailing

Our two-equation model of retail promotion provides a well-balanced explanation of both retailers' perceptions of promotion tools and their budget allocation across the promotion mix. While previous studies have examined each of these two components separately, few have integrated both in the one study. Factor analysis was used to simplify the choices of promotion tools. This reduced the number of promotion tools to four, namely mass media, in-store promotion, sales promotion/direct mail and personal selling. We support earlier studies which link budget promotion mix spending (behaviour) to perceptions about the effectiveness of each medium (attitude). The range of determinants of perceptions has been extended by incorporating the roles of retail strategy, store ownership, culture and promotion intensity. We have estimated the budget promotion mix equation using a production function theoretical framework. Although this makes little difference to the strong relationship between retailers' perceptions of promotion tools and budget allocations, the theoretical framework does enable formal estimation of cross-media substitution. We find that the two short-term oriented promotion media are substitutes. Our model has been applied to apparel retailing in Australia, with considerable scope for applications to other retail categories and to other countries.