成功的市场进驻策略是决定市场地位的关键——宝洁公司在中国的市场进驻成功个案

美国宝洁公司在中国改革开放之际,敏锐地察觉到中国市场的巨大潜力,向中国日用品市场进驻。在多元品牌政策和差异性市场策略的总体策略指引下,宝洁公司充分考虑中国经济,政治,文化背景,以中国东西部经济差距,城乡消费者需求差异,中国消费者对传统文化的要求和可持续发展为基础,开发具有中国传统品味的高科技环保产品,建立特殊的分销体系,建立了在中国市场的首席地位。同时,宝洁公司以遵守中国法律,履行社会责任和道德准则为己任,与当地政府配合,协助开展文化和经济辅导活动,保护生态环境与自然资源,在消费者心目中建立了良好的企业形象,为进一步发展提供了有利基础,达到了双赢的目的。     

Acceleration effect of intangibles in the recovery of corporate performance after-crisis

This study explores the recovery in the Market Value Added (MVA) of European companies after the recent global economic crisis in 2008–2009. It introduces empirical evidence that intangible-intensive strategy in human and relational capital reinforces speed of the after-crisis correction for companies. Based on a panel dataset of more than 1600 listed corporations this research aims to discover drivers of Market Value Added trends in 2011–2013. The established results contribute to the understanding of the advantages that companies can exploit for the recovery after systematic shocks of markets. Our study demonstrates that intangible-intensive strategy not always enabled faster recovery speed. Meanwhile, it provided year-to-year acceleration of MVA growth after crisis.     

Identifying new dimensions of business incubation: A multi-level analysis of Karolinska Institute's incubation system

Relying on an in-depth case study of the incubator related to the Swedish medical university Karolinska Institute's (KI), this paper identifies new analytical and strategic dimensions of incubation. Departing from the current literature's prevalent focus on incubators as organizations performing a predefined set of activities for incubatees (facility renting, coaching, training and connecting), we perform a multilevel analysis embracing, next to the organizational and the project-specific levels, also the broader institutional and inter-organizational level. Our analysis relies on seven key components of incubation, namely its time, place, sources, resources, control/governance, activities/services and outcomes. Further, we view incubators as strategic actors engaged in value creation on a broader arena than the strict incubation context, even an international arena, where incubators' choices and interactions can be analyzed with the help of concepts from various streams in the business strategy literature. The specific strategic drivers of business incubation that we identify in the KI incubator's case are six: positioning in the value chain, risk taking/time perspective, revenue model, governance/control, internationalization, and cooperation/competition. The paper concludes with managerial implications urging incubators to take more of a strategic perspective rather than focussing only on the established components of their operations.     

The effect of continuous improvement capacity on the relationship between of corporate social performance and business performance in maritime transport in Singapore

Drawing on organisational learning theory, this study argues that shipping firms with high continuous improvement capacities have better success in transforming corporate social performance (CSP) into business performance. Survey data were collected from 223 shipping firms in Singapore and analysed using multi-sampling analysis, hierarchical regression modelling, and simple slope analysis. The results support the study’s argument and show that business performance is maximised when continuous improvement programmes targeted at CSP are carried out at a gradual pace and at regular intervals. This implies that shipping firms should adopt a dynamic, value-driven approach to improving CSP.     

Measuring image: shopping centre case studies

The first goal of the paper is to define the concept of micro-marketing, overcoming the 'specialized' perspectives and definitions that have prevailed so far. Micro-marketing relates to ways of controlling environment complexity, facilitated by information technology and required by highly competitive markets. Such control has three forms: segmentation , which reduces complexity to a controllable number of variables; organization , which absorbs a certain amount of complexity by modelling the structure onto the environment; technology , which explores complexity and dominates it through simplification. The second goal is to demonstrate that micro-marketing can build a sustained competitive advantage. Finally, the theoretical implication of the diffusion of a micromarketing approach in the retailing industry is discussed. The areas of strategy, organization, channel relationships, and customer satisfaction are examined. Should micro-marketing become widespread in the retailing industry, we argue that its final result would be increased welfare for the consumer, as long as retailers capitalize on the power of information and stand as a 'countervailing power' to suppliers in the channel.     

多委托代理关系、政策的选择性执行与农村税费改革

农村税费改革在全国全面推行后,在目前的条件下这一政策出现的一些问题能否得到全面深入的贯彻执行的问题引起了学术界的关注.本文运用多委托代理理论来分析中国多层级垂直行政管理体系中的政策执行问题,认为地方基层政府利用政策存在无法执行的可能性以及信息传递中的噪音,从事违背税费改革精神的行为,地方政府出于自身的利益以及要求地方基层政府完成各种政策任务的考虑默许、袒护这一行为,并提出了全面贯彻执行农村税费改革政策所要采取的对策.     

我国进行国际税收竞争的最优战略与策略分析

本文依据国际税收竞争对我国的积极意义以及我国是发展中大国的战略定位,认为我国应该采取"积极、适度竞争,理性、必要协调"的战略;在竞争策略的选择上,通过对我国主要资本来源国对待本国资本海外投资的规定以及竞争对手国吸引外资相关做法的研究,提出我国应选择"低税率、宽税基、少优惠"的竞争方式和手段,并应注重形成有比较竞争力的税收制度,而不应进行频繁的政策调整.     

基于SWOT分析的商业银行金融科技发展战略研究

金融科技（Fintech）以新兴技术为核心,对金融产品进行改造及创新,拓宽金融可 获得性,提高金融效率,有力地促进传统金融业的转型升级,已成为商业银行的战略重点和发 展方向。同时,商业银行发展金融科技也面临一系列劣势和困境,如缺乏高效组织架构、信息 科技系统难兼容等。本文在对相关文献回顾和评述的基础上,首先分析了商业银行发展金融科 技的背景;其次,重点运用SWOT分析法剖析商业银行发展金融科技的优势、劣势、机会和威 胁;最后,提出商业银行发展金融科技的对策建议：由内部研发、成立子公司,逐步过渡到外 部战略合作。     

生育政策、子女数量与中国的性别教育平等

近年来,中国性别教育差距快速缩小并呈现出女性高等教育在校生比重超越男性的现象,文章从生育政策视角对这一现象进行了解释,认为计划生育政策通过改善女性教育获得显著促进了性别教育平等。队列分析显示,生育政策之后的出生队列中女性相对教育水平明显提高,性别教育差距明显缩小。基于生育政策地区差异和出生队列差异构建的双差分模型分析发现,以农村二孩政策地区为参照组,严格的独生子女政策在提高女性相对受教育机会方面更为明显。但相对于二孩政策,一孩半政策在促进性别教育平等方面不存在显著差异,这可能由于在一孩半政策下独女户和双女户数量较少,家庭受性别偏好影响会将资源向男性倾斜,导致政策没有通过控制家庭规模提高女性相对教育获得机会。研究认为,随着中国放松生育政策,农村地区由一孩半政策过渡到二孩政策并不会对女性教育获得产生明显影响,应该关注生育政策调整对严格独生子女政策地区女性教育获得的影响。同时,随着性别教育差距逐步缩小,可以利用劳动力市场政策降低市场性别歧视,进一步提高女性地位并促进性别平等。     

高科技企业跨国创新生态系统:结构、形成、特征

跨国创新生态系统以技术标准化战略为纽带,由高科技企业在全球范围内通过开展协作研发、知识产权许可、技术标准合作,形成基于构件/模块的知识异化、共存共生、共同进化的配套性技术创新体系.其内部的企业、创新种群、创新群落、创新网(键)、创新环境分别与一般自然生态系统中生物、种群、群落、食物网(链)、自然环境具有类似的生态特征及规律,而且,跨国创新生态系统与其它生态组织相比,还具有集群的高度虚拟性、创新的跨国性、合作共生的必然性等特征.