Uses of Redundancy in Print Advertisements in Nigeria

The creative repetition of the most important aspects of communications, or redundancy, is a strategy employed in the field of advertising to ensure that messages are understood and acted upon by the audience or prospects. The article shows the influence of redundancy on consumer learning. Six brand advertisements were purposively selected and analyzed for content to demonstrate the occurrence, uses, and limitations of creative repetition of messages in advertising, along with appropriate recommendations.     

Workers’ Deviant Behavior in the Business Outfit of a Nigerian University: Situating Policies with Empirics

ABSTRACT

Using detailed micro data that measures the deviant behaviors of workers in the business outfit of a Nigerian university, the extent to which these behaviors were influenced by some specific instruments that informs the policy stance of the management of the business outfit, was examined in this paper. The logistic regression technique was applied in testing the empirical model that was informed by the Trevino (1986) “interactionist” model. The results present some policy-relevant outcomes and are robust when considering alternative approaches to the estimations.     

Testing the Martingale Difference Hypothesis (MDH) with Structural Breaks: Evidence from Foreign Exchanges of Nigeria and South Africa

ABSTRACT

This study tests for MDH in two prominent foreign exchange (FX) markets in Africa, Nigeria and South Africa using three benchmark currencies (euro, dollar and pound sterling). Data utilized cover time series closing rate data set of five-day weekly frequency spanning December 14, 2001 to September 26, 2014. The study considers both the linear and nonlinear measures for MDH with better size and power properties. We also capture structural break endogenously from the data stream using Perron (2006) unit root test with structural break. Three striking findings are discernible from our analyses. First, on average, the South African FX market appears to be more efficient than the Nigerian FX market. Thus, the latter may be more susceptible to speculations than the former. Second, ignoring significant structural breaks may render statistical inferences invalid. Third, the choice of methodology does matter when testing for MDH of foreign exchanges in Africa.     

Impact of Education on Household Welfare in Nigeria

Human capital development, especially higher educational attainment, attaches high premium to its expected economic benefits, in form of better welfare. This study investigates the effect of educational attainment of household head on two indicators of household welfare, namely labour market earnings and household per capita total expenditure on food and non-food items in Nigeria. The study uses the Double Hurdle (DH) model and Quantile Regression (QR) to address these objectives. The empirical results show that returns to schooling are substantially higher at the tertiary level of education compared with primary, secondary, and postgraduate levels of education in Nigeria. Furthermore, additional years of tertiary education attainment by household heads was found to increase household per capita total expenditure more than additional years of primary, secondary and postgraduate education. The implication of these findings is that the improvements in economic welfare of households in Nigerian is driven more by the attainment of tertiary education by household heads, relative to other levels of education.     

Family decision-making for educational expenditure: new evidence from survey data for Nigeria

This study examines the determinants of educational expenditures by households in Nigeria. Data from the Nigerian General Household Survey, Panel 2012/2013, Wave 2 was used and a double-hurdle model was employed for the analysis. The results suggest household income, the age, education, gender of the household heads and urban versus rural residence have a significant impact on the decision to spend on education. Such expenditures are income elastic overall, but are very different in magnitude for low income compared to higher income families. It is found that the income elasticity of education expenditures are approximately four times greater for households in the bottom two-thirds of the income distribution than for those on the top one-third of the income distribution.     

The effects of job and personal resources on hotel employees’ work engagement

Our study developed and tested a research model, which predicted the impacts of job (supervisor support) and personal resources (trait competitiveness and self-efficacy) on work engagement. Respondents were full-time employed frontline employees of the five- and four-star hotels of Abuja, the capital city of Nigeria. We used path analysis in LISREL 8.30 for testing the study hypotheses. The results demonstrated that trait competitiveness predicted three dimensions of work engagement better than did self-efficacy. That is, trait competitiveness enhanced frontline employees’ feelings of vigor, dedication, and absorption, while self-efficacy significantly and positively influenced only absorption. Unexpectedly, supervisor support had no significant effects on three dimensions of work engagement. The results further revealed that frontline employees who had elevated levels of competitiveness and adequate supervisor support in the workplace had higher self-efficacy beliefs. Implications of the empirical findings and limitations are discussed in our study.     

Historical origins of persistent inequality in Nigeria

Horizontal inequality by ethnic group has remained remarkably persistent for wealth, education and access to certain public services in Nigeria. While there has been notable progress made towards improving access to, and reducing ethnic inequality in access to locally administered services like some sanitation services and potable water, outcomes are stickier for wealth, education and historically federally administered services like grid-based power access in the country. Populations in the Northwest and Northeast ethnic and geopolitical zones consistently report below national mean levels of wealth, education and electricity, while there have been significant gains made in closing the ethnic gap in access to water and sanitation over time. This paper explores different explanations for the patterns observed and puts forth the thesis that persistent ethnic inequality in access to federally administered services is partly driven by historical heterogeneous federal government policy towards different groups in Nigeria.     

Demand for different types of public goods: evidence from Nigeria

Preferences of Nigerian households vary across different types of public goods. For example, some prefer roads while others favor education even after controlling for the existing supply of these goods. What explains this variation? We argue that the perceived distributional consequences of specific public goods differ conditional on the personal characteristics of households. In particular, households demand the type of public good that (a) increases the utility of assets they already own and (b) resonates with their past experiences involving the lack of particular public goods. We test our argument with data on 123,000 Nigerian households. We find strong evidence for our argument across six types of public goods.