Preferences with and without prices - does the price attribute affect behavior in stated preference surveys?

The experimental as well as the non-market valuation literature include several examples of how an introduced price can affect behavior in otherwise not expected ways. It has become standard to include a price vector as an attribute in choice experiments, something that enables us to estimate a marginal willingness to pay for other attributes. We test the impact on preferences by an inclusion of a price in a choice experiment. Preferences are affected, as might be expected. However, also the relative ranking of individual attributes is affected.      

实验用计算机流量控制系统开发

介绍了一种实验用计算机流量控制系统的开发和应用。该系统采用计算机来控制实验中原料的加入,实现对加入量的监测和控制、实验过程中各种参数的实时设置和修改,并记录本次实验的所有数据。系统软件采用组态软件开发,用VB Script语言编写程序,并结合ODBC实现与Access数据库的连接。该系统已投入使用,它改进了传统的实验方法,提高了实验数据的可靠性,并降低了人员的劳动强度。     

Can Benefits in Recreational Parks in Malaysia Be Transferred? A Choice Experiment (CE) Technique

This paper analyses benefit transfer in the case of recreational parks using the choice experiment (CE) technique. The CE was employed because it allows different changes in recreational park attributes to be taken into account. The analyses were performed in terms of transferability of valuation function and willingness to pay (WTP) values. The results for the valuation function suggest that the estimated coefficients between the two sites are not transferable. However, the estimated WTP values can be transferred. The results suggest the suitability of using the CE approach in analysing benefit transfer if the objective is to transfer the WTP values rather than the valuation function. Copyright © 2014 John Wiley & Sons, Ltd.     

财经类高校会计手工综合模拟实验课程的教学规划探索

会计手工综合模拟实验教学是一项系统的工程,其教学计划具体分为实验性质、实验目标、实验内容、课时安排、实验考核等多个方面。制定财经类高校会计手工综合模拟实验教学规划,应注意模拟实验课程教学计划的科学设定;模拟实验课程教学资料的合理取用;模拟实验课程教学方法的有效设计等问题。在构建教学规划过程中,并具有前瞻性;在教学方法上要注重启发式的教学模式,组建立体化的实验教学平台;要合理规划会计模拟实验的流程,深入把握当前社会需求与自身学生个体差异,力求将会计模拟实习落到实处。     

基于中央选择性控制的试验——中国改革“实践”机制的一种新解释

关于中国改革机制有众多的解释,新近提出的试验说被视为切中改革实践的一种理论。本文从内容到方法论层面对试验说进行评析,在此基础上提出替代性解释：试验是基于中央选择性控制的。中央对怎么改革并不预先设定一个原则和目标,而是通过对试验的不确定态度,实现对地方的选择性控制。改革过程中,除了维护政治权力秩序（地方服从于中央）的意识非常清晰之外,对怎么改革并没有明确的意识。实践的形式可以多种多样,至于采用哪种形式完全取决于中央的需要及对中央的功效如何,在根源上则受制于整个权力体系结构所受的约束。基于中央选择性控制的试验有利于中央化解危机但又不失对秩序的控制权,但客观上却使得试验难以充分发挥和推广,最终趋于同质化。     

统筹城乡改革“九龙坡模式”的经验与启示

九龙坡区在重庆主城都市圈中最具城乡并存的典型特征,是重庆市首个城乡统筹发展综合改革先行试验区。九龙坡区在统筹城乡综合配套改革中进行了一系列实践探索,如公共服务均衡化、“四规叠合”（城乡发展规划一体化）、工业化推动城市化和市民化等,取得了显著成效;但是“九龙坡模式”依然面临一些难以破解的困扰城乡统筹发展的难题,如政策供给不足所导致的“有动力而无能力统筹”问题。破解城乡统筹发展难题,必须改革土地制度、优化投资环境、建立城乡一体化的社会保障体系、推进农民工变市民、重视中小企业发展和加快“城中村”改造。     

辽宁省养老保险改革试点与养老金财务可持续运行分析

根据国务院试点方案,辽宁省对本省养老保险制度进行了调整与优化.实证测算表明,辽宁省"十一五"规划中的不同发展方案,对改革试点中的辽宁省养老保险收支状况产生很大影响;此外通过拍卖国有资产、加大财政支持力度、提高收缴率将会有利于辽宁省养老保险收支赤字的弥补.     

植物学实验开放自主式教学的探索与实践

为了更好地培养符合社会需求的高素质创新人才,对开放自主式植物学实验教学方法进行了探索和实践。根据专业基础实验课的特点,在植物学实验中采用逐步推进的方式开展开放自主式实验教学,明显提高了学生的实验技能,培养了学生的创新意识和科研兴趣,从而真正实现创造型、创新型、创业型人才的培养。     

Do mobile banner ads increase sales? Yes,in the offline channel

Firms allocate increasingly large budgets to mobile banner advertising. Yet, existing research paid only scant attention to the sales effects of mobile banner ads. In this paper, we fill this gap by determining the offline and online sales impact of a large-scale mobile banner advertising campaign. As part of a geographical field experiment, over 3.5 million mobile banner ads were served to a predetermined geographical area. We determine the offline and online sales effects of the mobile banner ad campaign by analyzing twenty months of sales data for regions covering the entire country of the Netherlands. Relying on a difference-in-difference approach and two matching methods, we demonstrate an offline sales increase of around 2%. The online sales effect is not significant. We conclude that firms can use mobile banner advertising to boost offline sales. We find no evidence for cross-channel sales cannibalization.     

Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals

Studies examining the effects of advertising appeals have yielded conflicting results. Some have found that an emotional appeal is more persuasive than an informational appeal, while others have demonstrated the opposite. The objective of the current study was to explore a theoretical explanation for the conflicting results in advertising appeal research. The findings of this study support the theory that brand familiarity determines the effectiveness of advertising appeal. The study results additionally support the theory that attitudes toward the ad predict the consumer’s attitude toward the brand. In addition, the study found that brand familiarity moderates the strength of the relationship between ad attitude and brand attitude. Other aspects and the implications of these findings are discussed in this paper.