《吕氏春秋》语言观探析

<吕氏春秋>借鉴了当时各家学派的语言观,并对之加以整理、综合,最终形成了自己对语言的认识与看法.<吕氏春秋>对语言问题的探讨,体现了作品内涵丰富的特点,在今天仍有着现实的意义.     

海外商会组织与企业公共关系外交

伴随着全球经济一体化进程,各主要国家的商会力量与企业发展紧密结合,成为国际关系、区域与国别研究、跨文化管理活动中的一种组织形态.新世纪以来,在中国企业走出去成为常态的情况下,中国原生的以地缘关系、亲缘关系为特色和纽带的商业文化也随之展现在世界面前.在广泛意义上的企业公共外交中,商会的作用是不能忽视的环节.大中华区德国工商大会(AHK Greater China)是德国工商大会全球系统的组成部分,是大中华区所有德国企业的商会组织,甚至在以DIHK法为主的德国法律框架下,兼有对大中华区德企的部分行政管理职能.本文以大中华区德国工商大会为案例,探讨和比较德式“商会文化”与中式“商帮文化”的异同,在此基础上,对公共外交与商会文化的关系提出三个假设.     

国际标准ISO5151-2010低温制热测试解析

通过对ISO 5151-2010标准中热泵低温制热测试方法的解析,阐明低温制热的测试环节、不同运行表现热泵的具体测试方法和要求以及测试误差的主要来源,从而得出热泵低温制热测试要对不同运行表现热泵进行分类并采用不同的数据采集方法和要求,才能减小测试误差,各试验室在同一规定的测试方法和要求下测试其测试数据才有可比性。     

Prisoner’s Dilemmas, Cooperative Norms, and Codes of Business Ethics

Prisoner's dilemmas can lead rational people to interact in ways that lead to persistent inefficiencies. These dilemmas create a problem for institutional designers to solve: devise institutions that realign individual incentives to achieve collectively rational outcomes. I will argue that we do not always want to eliminate misalignments between individual incentives and efficient outcomes. Sometimes we want to preserve prisoner's dilemmas, even when we know that they systematically will lead to inefficiencies. No doubt, prisoner's dilemmas can create problems, but they also create opportunities to practice the cooperative norms that make market institutions possible in the first place. An ethical market culture, I argue, benefits from the presence of prisoner's dilemmas. I first consider standard approaches for solving prisoner's dilemmas. I then argue for the value of prisoner's dilemmas. Finally, I show the significance of this argument for advocating codes of business ethics.     

崇拜意识与礼法文化

崇拜作为一种宗教的原始形式,它与中国古代法文化有着千丝万缕的联系。崇拜意识对中国古代法文化的影响主要表现在两个方面：崇拜意识的内化体现在立法原则上——以礼入法,崇拜意识的外化体现在司法活动中——经义断狱。     

Adapted or standardized copy: Is non-cultural English the answer?

International advertisers often wonder whether to adapt their copy to each country they operate in or to globally standardize their message, especially in non-Anglophone markets. While the current business lingua franca is English, how easily can it be introduced into advertising without alienating consumers, and would a simpler English message work better? Does the culture of a brand also influence the impact of English use in non-Anglophone markets? This research examines the interaction between language choice and brand culture in a non-Anglophone market. Specifically, the studies review the value of Globish, a non-cultural form of English. The results suggest that using standardized English copy has relevance in non-Anglophone countries for global brands, but that Globish can also be useful for local brands seeking to upgrade their value in a local market. Globish is shown to be an interesting alternative option in adapting or standardizing advertising strategies. Managerial implications close the paper.     

Marking your trade: Cultural factors in the prolongation of trademarks

Trademarks protecting the brand name and associations are crucial in a brand's strategy, but little is known about the factors that determine a trademark's prolongation. To explain the prolongation of trademarks, the research estimated a multilevel hazard model accounting for trademark characteristics, firm's characteristics, and firm's country of origin national culture. The dataset comprises a census of 2911 trademarks in the US software security industry across an eight-year period, belonging to firms originating from 11 countries. The results indicate that a firm's culture of origin has a systematic effect on the types of trademark the firm is more likely to prolong and on the length of the prolongation. The age of the trademark, the number of categories where a particular trademark is present, and the age of the firm increase the likelihood of a trademark's prolongation. Larger and more innovative firms tend to terminate their trademarks earlier.     

浅析文化企业人力资源创新——基于美术文化企业人力资源管理现状分析

竞争日益激烈的文化市场竞争使越来越多的文化企业尤其是美术文化企业开始意识到仅仅重视文化本身和营销并不能使其保持优势,只有将人力资源与企业本身结合,才能衍生出企业独特的优势。本文试图通过美术文化企业人力资源管理的现状,探讨人力资源管理在企业中的作用,并探讨实现人力资源最优化的创新策略。     

基于动漫开发的客家文化旅游开发研究

客家文化旅游在"客家热"和文化旅游背景下蓬勃发展。本文分析了客家文化旅游发展历程、开发特征及客家文化旅游产品开发存在的问题,阐述了客家文化旅游动漫产品开发的主要特征及开发意义,从客家文化旅游动漫的开发内容、产品营销、衍生产品开发及动漫产业链构建的角度提出了客家文化旅游动漫产品开发的构想。     

鲤春病毒血症监测方法的应用研究

为提高鲤春病毒血症的监测效率,将细胞培养、酶联免疫吸附试验和PCR方法有机结合,先用细胞扩增病毒5d以提高后续检测的灵敏度,然后用酶联免疫吸附试验进行高通量初筛,最后对可疑阳性用PCR确认。虽然这样的联合检测方法比国标GB/T 15805.5-2008方法多了一个检测步骤,但是却能将检测时长缩短一半,提高了检测效率。经过在45个无临床症状样品上应用,结果显示,联合检测方法和国标方法的结果完全一致,且缩短了检测周期,提高了检测效率,能够发现样品早期感染状态,实现对鲤春病毒血症的高效监测。