金融市场全面开放对中国银行业的影响及对策

根据加入WTO有关协议,在2006年12月之前,中国将兑现承诺,向外国全面开放银行业。届时,外资金融机构将享受与中资金融机构同等的国民待遇,外资银行将与中资银行在展开公平的竞争。我国应根据中国银行业开放现状及金融市场全面开放对中国银行业的影响,制定相应的对策,使我国的银行业积极地融入到国际金融市场中去。     

The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model

Abstract

In their quest for retaining or enhancing their overall brand equity, firms engage with their customers. This study investigates if brand engagement blossoms in brand love and the combined effect of brand engagement and brand love upon overall brand equity and purchase intention. A two stage analysis was done on data collected from 548 respondents through a self administered questionnaire. In the first stage the measurement model was checked for reliability and validity, while in the second one, the strength of the relationships was ascertained in the structural model. The study enables an in-depth understanding of the antecedents of brand equity. It provides valuable theoretical insights on the determinants of brand equity formation. At the same time, it explores the effect of socio demographic variables like gender and usage. Brand love and overall brand equity mediate relationships. This study proposes a new branding model by simultaneously integrating variables that have been previously researched upon; brand love, brand experience, overall brand equity and purchase intention as one comprehensive model. This paper confirms that brand love and brand engagement are second order constructs and important brand mix elements. Brand engagement and brand love relationship is moderated by usage and gender.     

产品核心竞争力的三大支柱——产品概念 营销观念 价值创新策略

企业对本行业的产品和市场要有整体概念 ,才能形成现代营销新观念。从产品定义、产品规划入手对营销新观念进行介绍和分析 ,结合消费价值、顾客效用和价值创新策略引出了市场与行业的新定义 ,并着重指出创造消费价值对增强产品竞争力的重要性。     

基于“三个一体化”模式下高职生综合素质模糊评价

本文分析目前高职生综合素质测评中存在的弊端和问题,提出构建"三个一体化"模式下高职生综合素质评价体系,探讨了评价体系中各指标的组成及权重的合理分配,通过多层次模糊模型综合评价高职生的综合素质,促使学生自觉自愿地提高自身素质。     

推动城乡文化产业统筹发展

总体而言,我国有关于城乡发展的有关理论研究仍局限于经济范畴,没有对城乡发展问题做出文化阐释,对城乡文化产业间的关系探讨更少。而从理论和实践两个方面分析,城乡文化产业统筹发展是很重要的。城乡文化产业发展不协调的深层次原因就是城乡二元经济结构及相关的不合理制度安排,而破除城乡二元文化产业结构是关键。     

Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions

As the public is increasingly concerned about environmental issues, green management is rapidly becoming a strategic tool that can enhance a hotel's competitive advantage. This study explores how to develop the image and branding of a green hotel using the concepts of cognitive, affective and overall images. The study, based on a survey of 416 hotel users, also investigates how a green hotel image can affect behavioural intentions (i.e. intention to revisit, intention to offer positive recommendations to others and willingness to pay a premium). The findings confirm that cognitive image components (namely value and quality attributes) can exert a positive influence on a green hotel's affective and overall images. The affective image is also found to positively affect a green hotel's overall image. A green hotel's overall image, in turn, can contribute to more favourable behavioural intentions. Quality attributes were found to be more powerful than value attributes. The importance of the concept of selfish altruism and obtaining a feeling of wellbeing from a purchase were shown to be very strong. A range of theoretical and practical implications are discussed.     

微型桩结合土钉墙在基坑支护工程中的应用

结合工程实践,阐述微型桩结合土钉墙在基坑支护工程中的应用,为基坑支护设计工作者提供一定的参考意见,对同类工程实施具有借鉴指导作用。     

有关我国铝工业发展战略的三个问题—铝工业发展研究系列论文之二

该文提出我国铝工业结构调整中，要树立积极参与国际部分的思想；要树立利用国内外两种资源的思想；要确定我国铝工业总体布局战略三个有关我国铝工业发展战略的问题。     

最低工资标准与劳动者待遇：统一抑或排斥？——基于我国最低工资制度的审慎考量

最低工资标准通常是在市场劳动力过剩时期弱势群体缺乏议价能力且就业困难时发挥效用的兜底机制，从目前我国最低工资标准实施的现状来看，存在着“三个低于”的现象，其困境产生的根源在于中央与地方政府、地方政府与企业、企业与劳动者三组力量的博弈。因此，今后需要我们重新明确最低工资制度的归属，厘清政府与企业责任、积极制定保护社会弱势群体的辅助公共政策，并最终建立主辅得当的最低工资制度。     

Service Opinion Leadership

No abstract available for this article.