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ABSTRACTThis article contributes to the existing literature on geographical indications by observing consumers’ stated preference for extra-virgin olive oil in two groups differing in their regional identity. In particular, consumers from two groups were asked to rank products in a contingent ranking survey. One group (“insiders,” Sicilian consumers) shared origin with a good product (Sicilian oil); the other group (“outsiders,” Rome and Milan) presented “no association” consumer-product. Results indicate that insiders are willing to pay more for goods originating from the region they identify with compared with a region associated with outsiders. Identity seems to give a bias by which a local product is not necessarily perceived as superior in absolute terms, but in relative terms: outside products are never considered better than inside options but are either inferior or equal in perceived value. 相似文献
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ABSTRACTThis study investigates the importance of the country of origin (COO) effect in German consumers’ perception of chocolate quality using the example of chocolate made from Ecuadorian raw cocoa. From earlier COO and consumer perception research, a complex research framework grounded in schema and attribution theory has been developed acknowledging the multifactorial character of consumers’ food quality perception. Based on this framework, a PLS analysis of primary data from an online survey of 205 German chocolate consumers is conducted. The results demonstrate the overall applicability of the research framework and give evidence on the underlying complex consumer perception process of COO-labeled food products. For the case of chocolate made from Ecuadorian cocoa, PLS estimations show a strong COO effect in German consumers’ quality perceptions and identify characteristics of the target consumer group. Protecting geographical indications may offer a potential for products from developing and transition countries to differentiate in the German market, a prime example for European markets, and should be promoted more strongly by government offices and NGOs. 相似文献
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由于我国就业与失业统计数据长期遭到西方许多国家的猜度和质疑,实现我国就业与失业统计指标与国际一致势在必行。通过对部分西方发达国家和我国就业与失业统计指标的系统比较,剖析我国当前就业和失业统计中存在的问题,明确了其中的缺陷和不足,并就我国就业与失业统计指标体系的构建进行了思考。 相似文献
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农产品地理标志具有独特的品牌价值,可以提高农产品附加值。通过ArcGIS10.8软件和地理探测器模型等方法对山东省农产品地理标志的空间分布及其影响因素进行研究。结果表明:山东省农产品地理标志的空间分布具有差异性;农业经济水平、交通设施、自然环境等因素对山东省农产品地理标志的空间分布均有影响,且交互作用大于单一因子的影响。基于此,提出相关建议,从而促进山东省农产品地理标志的总体发展,为乡村振兴发展助力。 相似文献
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In the early 1990s, the European Union established two main quality schemes: geographical indications (GIs) and organic production (OP). Despite the abundant literature on the EU quality schemes applied to many food categories, including extra virgin olive oil, in most studies, GIs and OP are analysed separately, under the assumption that they are independent. This study aims to prove that synergies exist between GIs and OP labels. We analysed EU labelling on GIs and organic attributes simultaneously using bivariate probit models, and also assessed the level of independence from each other. A survey was administered to Italian consumers to elicit their purchasing behaviour of olive oil. The results found a correlation between the two certifications, highlighting the promising use of both certifications for olive oil products. 相似文献
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随着社会经济的不断发展,地理标志作为一项重要的知识产权日益受到各国的重视,但目前我国地理标志权和商标权间仍然存在冲突,在一定程度上阻碍了我国地理标志产业的长远发展。文章以目前我国地理标志权和商标权之间的冲突及其原因作为切入点,介绍国外的地理标志保护模式,并对我国地理标志权和商标权间冲突的解决提出自己的建议。 相似文献
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本文分析了接收机幅相不平衡对信号处理的信杂比改善因子的影响,介绍了一种抑制镜像信号的DPD技术。 相似文献
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基于结构方程模型,从企业行为角度(即企业的管理制度、组织协调和营销活动3个方面)对地理标志林产品品牌竞争力的影响因素进行实证研究。结果表明:管理制度、组织协调、营销活动等企业行为与提升地理标志林产品品牌竞争力具有显著正相关关系;就中介作用而言,品牌传播力在组织协调与品牌竞争力之间起完全中介作用,而管理制度、营销活动与品牌竞争力之间起部分中介作用。因此,针对企业层面提出企业应不断完善内部管理制度、重点管理地理标志林产品的质量、充分发挥企业组织的协调功能、及时优化企业林产品市场营销策划、积累地理标志林产品品牌传播力等建议。 相似文献
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本文以WTO农业法规为大背景,在明确WTO的各种法律要求的基础上,对我国农产品的国内支持,出口政策,绿色壁垒的应对,地理标志的保护等问题从法律的角度进行了分析并提出了促进我国农产品出口的建议。 相似文献