Two-dimensional mapping of Asia Pacific destinations combining tourism and economic indicators

The present study aims to cluster five Asia Pacific destinations (Cambodia, Hong Kong, Indonesia, the Philippines, and Singapore) with respect to other countries according to the evolution of the main tourism and economic indicators over the period between 2000 and 2014. By assigning a numerical value to each country corresponding to its position, we summarize all the information into two components (“tourism expenditure and profitability of tourism activity” and “tourism development and economic growth”) using different multivariate techniques for dimensionality reduction. By means of perceptual maps, we find that the five Asia Pacific destinations can be clustered into three different groups: Hong Kong and Singapore, which are the most mature markets; Indonesia and the Philippines, with moderate growth rates in most variables; and Cambodia, with top positions in all variables, showing a huge potential in terms of growth and tourism development and the challenges derived therefrom.     

Transformation and Rebirth of Chinese Brands: A Case From the Hotel Industry

ABSTRACT

Chinese domestic brands have developed rapidly in recent years, and yet few of them have entered global competition as product or service brands brands with exceptions such as Huawei. In addition, the evolution of Chinese brands has hardly been understood or introduced properly by international business educators. In this article, we identify the development patterns of Chinese domestic brands by using a local hotel brand as an example. Particularly, we examine and discuss how a Chinese brand can be established with specific positioning, brand image, and product offering, as well as how the brand can grow by vertical and horizontal extensions based on balancing market opportunities and the brand’s own capabilities. Moreover, we expect this research to facilitate the understanding of Chinese brands among international business education.     

Orientation to sustainability and strategic positioning of destinations: an analysis of international tourism websites

The communication that Destination Management Organizations (DMOs) address to destination stakeholders plays a central role in attracting attention and resources for sustainable destination development and disclosing the efforts made to be a sustainable territory. There has been extensive analysis on the role of official tourism websites that addresses both DMO's internal and external stakeholders. However, less exploration is available on the relationship between the contents disclosed through tourism websites and the strategic positioning of the destination. This study empirically examines that link with a focus on ‘green/sustainable/responsible' travel. Results show a positive association between the orientation to sustainability in online communication and both sustainable regulation of the tourism sector and tourism development. In contrast, there is no significant association with destination size, tourism maturity and pricing policies.     

福州航空公司运行品质分析及建议

近年来，我国民航事业发展如火如荼，旅客增长的无限性与航空公司服务资源有限性的矛盾日益尖锐，运行品质的保证和提升成为各个航空公司关注的热点。福州航空公司作为国内从筹建到运营时间最短的航空公司，保证良好的运行品质对其稳健发展至关重要。首先介绍了航空公司运行品质的定义、内容和提高运行品质的措施；然后定性分析了福州航空运行品质现状，有针对性的提出了六点福州航空公司提高运行品质的优化建议。     

地热井钻井的实践及研究

通过对萨热1井和萨热2井两口地热井的施工、运动特点及规律的研究，提出了地热井的钻进及完井工序的要求，并针对地热资源即将进一步丌发的实际情况，确定了两口地热井的总结和分析，找出存在或发生的问题及解决办法，为将来的大规模开发地热资源提供技术支持，为地热田内寻找、开发地热总结了经验，丰富了地热井找水的理论。     

小康社会餐饮市场应用型人才培养模式探讨

本文在对小康社会餐饮市场的人才需求和市场定位进行具体分析的基础上 ,提出了小康社会应用型人才培养模式”及其四大支撑体系 ,提出了四个方面的对策建议     

Bridge,Focus, Attack,or Stimulate: Retail Category Management Strategies with a Store Brand

We investigate a monopolist retailer's category management strategy where the main strategic decisions are how to horizontally position a store brand relative to the incumbent national brands and how to price the store and national brands for retail category profit maximization. We analyze a market composed of two consumer segments with differing tastes and heterogeneity with respect to willingness to pay and a product category consisting of two competing national brands and one store brand. We find that contrary to the existing literature, it is not always optimal for a retailer to position its store brand against the leading national brand; instead there are many situations where it is best to position the store brand close to the weaker national brand or to position it in the “middle” so it appeals to both national brands' target segments. In the process we identify four distinct category management strategies that a retailer can use with a store brand. In three of these the optimal store brand price is the brand's monopoly price, while in the remaining one strategy the price is lower. We also suggest an easy to implement means for a retailer to determine which strategy is best to use, depending on the particular competitive environment present before the introduction of the store brand and the relative quality of the store brand. We find that the store brand entry is most beneficial to the retailer when the national brands are moderately differentiated. Finally we show that introducing a store brand not only allows the retailer to garner a higher share of the channel profits through higher retail margins, but also often provides the retailer the benefit of increases in national brand unit sales as well as incremental sales from the store brand. JEL Classification: M310     

我国民营银行的市场定位及经营模式研究

由民间资本发起设立民营银行既是经济转型发展的要求,也是民间资本自身多元化投资的需要。民营银行既有优势和机遇,也面临巨大的劣势和威胁。民营银行进入竞争已经十分激烈的银行业市场,必须寻找到一个明确而又适合自己的市场定位,才能站稳脚跟寻求发展。民营银行的市场定位应从两个维度考虑:所在地区和中小微企业,与大型银行错位竞争并提供更专业化的服务,有针对性地布局网点,借鉴"直销银行"的模式,基于中小微企业金融需求创新产品,与其他金融机构广泛合作,制定严格的风险控制制度。     

我国畜产品产销现状与发展对策分析

本文认为,加入WTO以后,国际市场价格开始对我国畜产品市场发生作用,我国畜牧企业经营规模小、经营效率低等具体问题开始显现;面对我国畜产品消费需求的快速增长,要加快科技进步,发展畜产品加工,做大产业经营规模,构建现代化畜产品市场产销体系,提高畜产品产销效率,增强畜产品市场竞争能力;要推行市场禁入和准入制度,组建畜产品产销行业协会,加强畜产品市场定位和产销研究,积极推动我国畜产品出口,促进我国畜产品产销持续健康发展。     

邮储银行发展面临的问题及对策

邮储银行的挂牌、运作近来已成为人们关注的焦点，本文从它所面临的定位、监管、经营风险等问题出发，提出有助于邮储银行发展的相关对策。