管理类创新人才培养的因素分析及实证研究

管理类大学生创新能力的培养越来越受到管理教育界的重视,并已成为社会各界讨论的焦点。本文在梳理管理类大学生创新能力培养的现存观点、普遍性认识和学生意见的基础上,从教学方法、教学内容、社会实践、课外科技活动、硬件条件和毕业论文等方面分析了其对学生创新能力培养的影响,并提出了若干假设。针对假设,本文进行了问卷设计和调研,采用结构方程模型对假设进行了验证,为保证实证检验的信度和效度,采取了多种方法的一致性检验,通过实证探索了影响学生创新能力培养的路径和关键因素,以期为管理类大学生创新能力的培养教育提供借鉴。     

大型企业的搜索引擎营销分析

本文首先论述了相对于中小企业来说,大型企业更容易成为搜索引擎营销的受益者.通过时大型企业的搜索引擎营销市场分析,最后得出大型企业的搜索引擎营销策略启示,认为企业在制定搜索引擎营销策略时,很有必要采用免费与付赍两种搜索引擎营销手段项结合的方式.     

Relationships Among Perceived Value,Satisfaction, and Loyalty: Community-Based Ecotourism in Korea

Community-based ecotourism (CBE) is a significant segment of the rapidly growing tourism industry in Korea. This study examines the relationships among perceived value, satisfaction, and destination loyalty of CBE tourists in Korea. Data were collected from 254 visitors (aged 20 years and over) of six CBE villages. The Linear Structural Relationships (LISREL) statistical package was used for the analysis. Confirmatory factor analysis identified four dimensions of perceived value from 14 variables: economic, functional, emotional, and social. Through structural equation modeling (SEM), functional, social, and emotional value was found to have positive effects on overall value. Further, overall value and tourist satisfaction were a significant antecedent of destination loyalty. The empirical results indicate that a varied experiential program must be developed to increase the efficiency of CBE as a sustainable development tool.     

Impact of government policy and environment quality on visitor loyalty to Taiwan music festivals: Moderating effects of revisit reason and occupation type

Tourists' repeat patronage is a prerequisite for sustainable festivals. Past studies have examined tourist cognition, affection, and conation to festivals. Government involvement in festivals has increased during the past decade; however, few studies have examined how government policy and environment quality influence visitor loyalty to festivals. Using sample data collected from 931 visitors during spring music festivals held in Southern Taiwan, this study used a structural equation model (SEM) with latent variables to examine these influences. The results suggest that government policy positively influences perceived environment quality, visitor satisfaction, and loyalty to festivals. Furthermore, the results from a multigroup SEM approach reveal that tourists' revisit reason (revisit festival versus other) and occupation type (student versus nonstudent) moderate the relationships between government policy and festival loyalty. Implications on festival planning and government policymaking are discussed.     

A structural model to assess international visitors' perceptions about local foods in Tanzania

Interest in the use of local food in tourism and hospitality is growing in both industry and academic circles. Most research on local food has focused on its potential to enhance local community development, while relatively little research has examined the way tourists perceive local foods in developing countries. This study applies image theory to evaluate perceptions of international tourists regarding local foods in Tanzania. Data were collected between June and August, 2014 using a survey method. The study population consisted of 520 international tourists departing from Kilimanjaro International Airport. Data were analyzed using structural equation modeling (SEM) with EQS 6.2. The results demonstrated that cognitive/perceptual and affective evaluations are two interdependent psychological constructs which, taken together, play a key role in understanding individuals’ overall perception about local foods. The cognitive/perceptual evaluations formed by individuals as a result of accumulated knowledge and beliefs about local foods influence the way individuals perceive local foods. Likewise, the affective evaluations (feelings) about local foods significantly influenced individuals’ overall perceptions about local foods. The results also show that many hotels where tourists stayed did not provide sufficient varieties of, or information about, local foods. Recommendations arising from the research relating to food policy and regulation are presented.     

Mediating effect of technological innovation capabilities between dynamic capabilities and competitiveness of research and technology organisations

Technological innovation capabilities (TICs) are important for organisations to obtain core competencies and competitive advantages. This study assesses the relationship between dynamic capabilities (DCs) and TICs, and analyses the effect of TICs on competitiveness in research and technology organisations. The article presents an empirical evidence from a survey of Iranian large public research institute (LPRI). In order to explore the relationship among the constructs of the survey, the model was proposed using structural equation modelling (SEM). The results of confirmatory factor analysis revealed that the measurement scale of the variables is valid. Moreover, SEM confirmed that both TICs and DCs enhance competitiveness. Finally, it was indicated that TICs play a mediating role in the relationship between DCs and competitiveness.     

Determinants of risk behaviour: effects of perceived risks and risk attitude on farmer’s adoption of risk management strategies

The importance of risk perception and risk attitude for understanding individual’s risk behaviour are independently well described in literature, but rarely combined in an integrated approach. In this study, we propose a model assuming the choice to implement certain risk management strategies to be directly driven by both perceptions of risks and risk attitude. Other determinants influence the intention to apply different risk strategies mainly indirectly, mediated by risk perception and risk attitude. This conceptual model is empirically tested, using structural equation modelling, for understanding the intention of farmers to implement different common risk management strategies at their farms. Data are gathered in a survey completed by 500 farmers from the Flanders region in Belgium, investigating attitudes towards farming, perceived past exposure to risk, socio-demographic characteristics, farm size, perceptions of the major sources of farm business risk, risk attitudes and the intention to apply common risk management strategies. Our major findings are: (i) perception of major farm business risks have no significant impact on the intention of applying any of the risk strategies under study, (ii) risk attitude does have a significant impact. Therefore, rather than objective risk faced and the subjective interpretation thereof, it is the general risk attitude that influence intended risk strategies to be implemented. A distinction can be made between farmers willing to take risk, who are more inclined to apply ex-ante risk management strategies and risk averse farmers who are less inclined to implement ex-ante risk management strategies but rather cope with the consequences and diminish their effects ex-post when risks have occurred.     

基于结构方程模型的潜江小龙虾产业集群竞争力评价

采用湖北省潜江市小龙虾产业集群统计数据及实地调研的资料，分别从要素条件、需求条件、企业战略结构与竞争、相关和支持性产业、政府、社会历史传统与文化习惯等影响因素的视角，运用结构方程模型（SEM），构建了测度和评价农业产业集群竞争力的模型。结果表明，要素条件、需求条件、企业战略结构与竞争、相关和支持性产业等四个要素对农业产业集群竞争力具有直接的推动作用，而政府、社会历史传统与文化习惯等要素则通过作用于其他要素对竞争力起到间接的推动作用；要素条件、相关和支持性产业对企业战略结构与竞争力有着正向的影响。     

The elusive impact of pro-environmental intention on holiday on pro-environmental behaviour at home

There is limited research studying how pro-environmental behavioural intentions gained in a tourism context subsequently influence intentions and actual behaviour at home. This study reports on a three-stage study that surveys Chinese domestic tourists on holiday, and at home one week and one month after the holiday experience. The findings suggest that the stated pro-environmental intention on holiday does not convert into actual pro-environmental behaviour at home. Neither pro-environmental intention nor pro-environmental behaviour are seen to change over time or location. It is the availability of infrastructure (physical context) that affects a change, as evidenced by Dinghu Mountain National Nature Reserve, which provides environmental information and significantly more facilities to enable pro-environmental behaviour than Chinese nationals find in their daily home environment. Implications are offered for ways to apply the ABC theory to policies that seek to achieve long-term environmental behavioural change, such as strong government policy interventions.     

基于SEM的旅游目的地竞争力影响因素研究——以张家界为例

基于现有旅游目的地形象相关研究成果,以张家界为例,运用结构方程模型探讨了旅游目的地竞争力的影响因素的构成及其相对重要性。研究结果表明,影响旅游目的地竞争力的因素主要包括旅游资源、旅游配套设施、基础设施、目的地的支持要素、目的地的管理、旅游服务质量等,并且这些影响因素对目的地竞争力的作用程度存在差异。