基于跨境社交平台的产品推广模式研究

论文调查分析了近年来热度较高的跨境社交媒体平台以及相关使用数据,利用相关性分析方法分析了多个平台的数据,在此过程中发现了各平台间具有相当高的互惠性,并运用互惠比例和推广方式适配度模型完成了对跨境社交平台的运行模式以及推广方式的对比分析,最终研究得出跨境社交媒体平台的产品推广模式。     

乡村旅游景点自营电子商务平台的市场推广路径研究--以南京市为例

以南京市景点自营电子商务平台为研究对象,调查发现南京市景点自营电子商务平台存在着知名度不高、使用频率低等问题,导致这些问题主要原因是景点自营电子商务平台产品单一、市场推广渠道受限。提出了景点自营电子商务平台借助政府公信力完善信息资源体系、加强第三方平台合作、丰富平台特色产品等市场渠道拓展战略。     

A SWOT analysis of China's air cargo sector in the context of COVID-19 pandemic

This paper discusses the situation of China's air cargo sector facing the COVID-19 pandemic. Based on the expectation that it can go out of recession more easily than China's air passenger sector, this paper analyzes four aspects that are favorable and unfavorable for its further development: (1) strengths (China's sustainable economic basis and proliferating cargo suppliers), (2) weaknesses (insufficient cargo capacity and less business internationalization), (3) opportunities (top authority support, rising e-commerce demand, and new technological momentum), and (4) challenges (uncertain trade environment and increasing profitability pressure). Then this paper suggests strategies for China's air cargo suppliers to adapt to the pandemic.     

农村电子商务发展与农村富余劳动力安置问题研究

随着中国城镇化进程不断推进,农村现代化加速运行,尤其是中国农村土地制度产生了重大的变革,中国农村需要面对的剩余劳动力转移与安置问题愈发严重。怎么将这些劳动力从农业转移到其它生产部门,在安置劳动力保证社会平稳过渡的同时,实现农村经济长期可持续发展,是我国在实现农业现代化与新型城市化中必须要解决的问题。文章为研究我国的富余劳动力安置问题,从中国农村土地流转改革与新型城镇化发展这一重要现实背景出发,分析目前与未来中国产生大量农村富余劳动力的转移安置与可持续发展的前景,在产业不断优化转移的大趋势下以农村电商的发展为突破口,从目前我国农村电子商务的现状、问题以及农村电商的发展出路进行了分析,得出农村电商将成为中国农村剩余劳动力的重要安置路径之一。     

电商不同类型促销对购买行为的长期影响——以亚马逊电子书为例

促销的长期影响在学术界一直备受争议,并且传统研究更多地关注实体企业的促销效果,而对电商平台的促销活动研究较少。为了厘清电商平台的不同促销方式对消费者购买行为的长期影响,本文基于亚马逊电子书的销售数据,建立固定效应模型考察了降价和优惠券两种价格促销的长期影响。结果表明,降价促销会导致消费者未来购买数量减少、购买金额增加、购买时间间隔缩短;优惠券促销则会使得消费者未来购买数量增加、购买金额减少、购买时间间隔不变。在此基础上,本文进一步分析了消费者购买经验的调节作用。本文不仅丰富了已有促销长期影响的研究成果,而且对电商如何制定促销策略以优化促销长期效果提供了科学可行的建议,具有重要的理论意义和实践价值。     

全球电子商务：发展现状与趋势

随着技术的成熟,全球电子商务正在经历着强劲增长。通过对全球互联网覆盖现状和全球电子商务发展的研究,分析了全球电子商务发展的基本情况。并对新兴国家电子商务市场和部分典型国家的电商发展状况与趋势进行研究,以供广大读者借鉴。     

e-banking culture: A comparison of EU 27 countries and Portuguese case in the EU 27 retail banking context

The aim of this research is two-fold. Firstly we conducted a wise comparative analysis of EU 27 countries and secondly we identified distinct e-banking user segments of Portuguese citizens. We used a questionnaire for data collection (n=2358) and Latent Class Models (LCM) for data analysis. LCM revealed three segments in EU 27 (Portugal is in the poorest cluster, concerning the indicators used, with Greece, Spain and Cyprus) and two e-banking user segments in Portuguese citizens: Those who do not risk (49%), and Those who risk (51%). Our findings enable e-banking managers for taking appropriate strategic decisions.     

基于电子商务环境的物流配送研究

随着互联网和电子商务的迅猛发展,落后的物流配送逐渐成为制约我国电子商务物流发展的瓶颈。建立一个高效率、低成本运行的物流配送体系,已成为政府和企业迫切需要攻克的重要课题。我国物流配送存在体制壁垒、信息化程度不高、基础设施不完善、管理水平不高、专业人才匮乏等问题。对此,应该完善政府职能,加强信息化建设和基础设施建设,提高管理水平,积极培养专业人才。     

Cities and cyberspace: new entrepreneurial strategies

E-commerce is increasingly influencing business operations, as a major supportive medium for different strategies or as a strategy on its own. This paper seeks to identify impacts from concomitant changes on the development of cities. To this purpose, emerging time-based strategies are analysed in manufacturing and customer-services strategies are analysed in the services sector. The focus of the study is on proximity needs and what these needs imply for elimination of physical segments from value chains and insertion of virtual segments into these chains. The findings are then linked with trends for agglomeration or spread of urban activity. The conclusion is that the future of cities is far from clear. Trends for agglomeration go hand in hand with trends for spread on different spatial levels. In addition, there are huge knowledge gaps. The paper concludes with suggestions for further research to fill these gaps.     

电子商务背景下欠发达地区发展现代物流的对策与路径

从欠发达地区的物流现状入手,接着分析其存在的物流问题和产生原因,然后针对物流与电子商务的关系提出解决问题的对策。