Information technology impact on market orientation in e-business

This study presents how information technology (IT) contributes to market orientation (MO). The authors analyze the way companies deal with market intelligence to facilitate the identification of customer needs and to generate the appropriate response to such needs. Research methodology includes multiple case studies of retail companies with e-business operations (the three largest in Brazil). The findings indicate that investment in interorganizational systems strongly supports the development of MO capabilities. The article develops a framework to help companies in assessing how IT applications support their MO behaviors; as an academic contribution, the study presents two hypotheses for future studies.     

电子商务中的信息安全及应对方法

随着互联网的全面普及，基于互联网的电子商务应运而生。它的高效率、低成本等优点越来越受到社会的认可。而作为一种全新的商务模式，信息安全的保障是电子商务实施的前提。     

The Potential for Cross-Functional Contributions to B2B E-Commerce Marketing Initiatives: E-Commerce and Purchasing Professionals

ABSTRACT

While there is a great deal of information in the literature linking purchasing personnel with both supply side and distribution side transactions, there is little evidence of their involvement in setting the design and strategic objectives of their own company's e-commerce activities. Yet, these professionals have much to offer marketing personnel who may be charged with developing e-commerce strategy and Websites. This paper suggests a proactive approach that supports the benefits of such cross-disciplinary collaboration between marketing and purchasing professionals within a firm.     

E-Commerce Adoption: Perceptions of Managers/Owners of Small- and Medium-Sized Enterprises (SMEs) in Thailand

ABSTRACT

E-commerce can be an important source of competitive advantage for most business organizations, especially small- and medium-sized (SMEs) businesses. Recently, researchers have focused on e-commerce adoption both in the United States and other countries. This study examines the factors that influence e-commerce adoption in Thailand. The results show that the major reason behind e-commerce non-adoption is that the organization is not ready to make that change because of cultural, technological, financial, and/or logistical reasons. Additionally, organizational readiness strongly influences e-commerce implementation, and managerial support and financial, logistical, and technological factors weigh heavily in determining if an SME in Thailand can pursue e-commerce implementation. We believe that the e-commerce adoption model in this study will have both managerial implication for practitioners in Thailand, as well as those in other developing countries, and academic implications for researchers who are interested in e-commerce adoption in developing countries.     

You've Come a Long Way,Buddy!

With some regularity over the past several decades, the notions and images that helped define prior standards of ap- propriate male behavior have been discarded for new ones that pre- sumably better accommodated the times. As a result of the latest transformation, traditional sex role boundaries between the genders began to fade. Over the last half-decade or so advertising itself has increasingly reflected a transposition in sex role portrayals that has come to be labeled as reverse-sexism (Boddewyn, 1991). The conse- quences associated with the emergence of these sex role reversals and the accompanying possibility that men or women may react negatively to their new gender depictions in advertising are ad- dressed in this national study.     

浅析我国中小企业发展外贸型电子商务企业

2011年12月11日是中国加入WTO十周年。十年里,我国的出口规模增长超过6倍。借助电子商务,国内外贸中小企业在过去十年实现了百倍的增长。中小企业发展外贸型电子商务企业有其独特的优势,同时又存在一定的问题,中小企业可以找出对策,以发展成外贸型电子商务企业并进一步发挥其应有的作用。     

旅游地电子商务网络系统空间结构演化模式研究

由于旅游地网络市场成熟度不同,旅游电子商务网络系统的各要素在不同时期呈现出不同的空间组合。基于此,可借鉴空间结构理论及区域旅游电子商务网络系统的内部形态结构和不同发展阶段的特征,把旅游地电子商务空间结构演化模式分为空白模式、点状模式、放射模式、凝聚模式、扩散模式五种类型,并分析了各类模式的特征及适用条件。     

E-commerce and the market structure of the recorded music industry

In this article, we study the impact of the development of e-commerce on the concentration of the recorded music industry in France, for the period 2003–2010. First, we find that over the whole period, CD sales, measured at the distributor level, are less concentrated online than offline. Second, we find that sales concentration online has increased between the early period of e-commerce (2003–2006) and the later period (2007–2010).     

互联网保险产品开发问题研究

近年来,互联网保险快速发展,然而在开发互联网保险产品的效果并不好。因此,能够实现保险企业在互联网市场中站住脚跟的关键就是开发出符合独特的符合市场需求的优秀产品,结合互联网保险本质意义来开展互联网在保险业方面的作用、互联网保险开发理念及模式、开发互联网保险产品存在的问题以及互联网保险产品开发策略四个方面内容。