近代“中西合璧”城市建筑遗产的式样特征——以南通地区为例

南通近代"中西合璧"建筑是在中国近代社会转型期产生的一批造型独特、工法精良的建筑。这批建筑遗存数量较多,并且由于体现出中西建筑文化双向流动的典型特征而具有重要的历史价值。通过对南通地区近代"中西合璧"建筑遗产的考证和实地调研,从建筑的形态趋向总结了式样的四种基本类型:即洋门面式样、石库门式样、外廊式样及大屋顶式样,通过对建筑式样的典型特征及形成原因进行剖析,可以看到西方建筑文化在进入中国内陆中小城市过程中被吸收、被改造的本土化过程。     

A note on the role of cause type in cause-related marketing

This note examines an unexplored area of cause-related marketing: the influence of the cause category on consumer perceptions. The experiment shows that the four cause categories which represent the domain of charitable causes can have a differential effect on attitudes and purchase intention. The health cause category and human services cause category have a greater effect on attitude toward the cause than the animal or environmental cause categories when brand familiarity and cause importance were high. Only the human services category has a greater effect on attitude toward the alliance when brand familiarity and cause importance were high as well as when both were low. For attitude toward the brand and purchase intentions, there were no differences among the cause categories.     

探析旅游区服务质量提升的动因机制

本文科学地界定旅游区服务质量的相关概念,从旅游区外部环境和内部推动因素两个方面来全面系统地分析旅游区服务质量提升动因机制,旨在为旅游区服务质量管理提供一种新的思路。     

The effect of fit and dominance in cause marketing communications

Consumer processing of cause marketing communications featuring a brand and a cause is investigated in the context of the communication format (perceived fit and dominance) on consumer attitudes and behavioral intentions. Two studies using different forms of communication, public service announcement (PSA) and cause-related marketing advertisement (CRM ad), are used to examine these effects. Findings suggest that both factors are important to consider in any joint communication. While high fit is critical for brands, dominance is shown to be important for both in joint communications.     

宽容对待 顺其自然 优胜劣汰 引导规范——浅谈网络语言应对之策

随着互联网这种新型的媒体在中国的发展和普及，网络交际也成为现代人的一种新型的交际方式。一种用于网络交流全新的言说方式——网络语言——应运而生。对于这一特殊的语言现象，引起了众多人的关注，有人批评，有人倡导。网络语言具有新词新语多、变化灵活、个性化强等特点，是一种特别的文化现象，对于网络语言的发展我们应该宽容对待，积极引导。本文在社会语言学的理论框架下，首先概括分析了网络语言的起因与发展现状，对网络语言争议的现象进行了初步的探讨和研究，笔者认为在当前情况下应该正确对待网络语言的出现和发展，并且对网络语言应采取的态度及对策等问题，提出一些个人浅见。关     

化解乡村债务 提升乡村组织运行质量——盐城市乡村债务情况的调查与思考

自20世纪90年代以来，越来越多的乡村组织入不敷出，陷入了沉重的债务泥潭。为了应付债务问题，许多乡村组织开始减少农村公共品供应，并增加了对农民的税费征收。本文从盐城市乡村债务的基本现状入手，分析了乡村债务形成的原因和危害，同时提出了治理债务的一些政策建议。     

跨国合同诈骗犯罪的发展趋势与原因分析

跨国合同诈骗是当前各类跨国经济犯罪活动中比重最大，危害最为严重的犯罪类型之一，并随着世界经济一体化进程的深化呈现出了新的发展趋势。针对当前跨国合同诈骗犯罪的现状，研究分析其发展趋势和形成原因对跨国合同诈骗犯罪的法律规制和防控有重要意义。     

A Field Experiment Comparing the Effectiveness of “Ambush” and Cause Related Ad Appeals for Social Marketing Causes

SUMMARY

Cause related marketing (CRM) has changed corporate philanthropy into an alleged money maker for the corporate donor. While CRM requires a financial donation, tied to a sale, an “Ambush” causal marketer can potentially reap goodwill and sales without the financial cost of donating. This study uses a field experiment ad study (n = 459) to examine the comparative effectiveness of a true CRM vs. an Ambush ad approach for social causes. It also explores whether the chosen social cause needs to be naturally associated with the cause sponsor. The results suggest that an Ambush social cause appeal can perform as well as a CRM appeal, and that the social cause need not be closely associated to the marketer to favorably influence perceptions of the audience.     

国内关于国际金融危机成因的研究综述

论文发现,国内的相关研究,分别基于金融体系、美国国内经济失衡、国际环境和马克思经济理论等探讨国际金融危机的成因。基于金融体系展开的研究分别从金融体系运作、金融产品创新、金融体系顺周期因素和金融监管等视角进行探讨。基于美国国内经济失衡展开的研究分别从失衡本身、联储货币政策和政府经济政策等视角展开论述。基于国际环境展开的研究则分别从国际失衡本身、国际货币体系和新兴国家责任等视角进行分析。论文分别从以上几个方面对国内关于国际金融危机成因的研究进行系统的介绍和评价。     

New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance

The nature of a cause-brand alliance (CBA) makes it a unique marketing promotion that creates an association or alliance between the corporation selling a product and a social cause or issue. This study was developed to resolve the equivocal research results of past research. The research results suggest that consumer acceptance of a CBA mediates the relationships between situational contexts (prevalence of the social cause and congruence of the alliance) and consumer attitude toward the corporate alliance partner. This study observed that when prevalence is high, consumers’ acceptance of that CBA is high as well. Surprisingly, congruency did not have a significant impact on acceptance. Reasons for this unexpected finding are explored in detail. Finally, the acceptance of the CBA had a positive effect on consumers’ attitude toward the CBA.