欧洲债务危机:原因、症结与出路

欧洲债务危机的发生既有内部原因又有外部原因。内部原因有欧元制度设计缺陷、危机国家政策失误、福利制度等,外部原因有金融危机影响、美元势力打压等。欧债危机的症结表现为六大矛盾,即欧元区国家与非欧元区国家之间的矛盾、欧元区内部发生危机国家与未发生危机国家之间的矛盾、援助国之间的矛盾、援助国内部的矛盾、债务国内部的矛盾、欧元与美元之间的矛盾。解决欧债危机必须多策并举:欧洲内部需要树立自信、增强他信,改革欧元、实施统一财政政策,保增长、促发展,改革福利制度;对外则需加强与美元势力的斗争,寻求中国等新兴工业化国家援助。     

我国企业利用FTA政策的调查与分析

目前,我国已经与世界其他国家或地区签订了4个FTA协定。从理论上讲,这些协定将推动我国企业的对外出口,而我国企业也会在出口中积极利用这些FTA政策。然而事实如何呢?本文首先介绍了企业调查背景及对一些理论问题在实践上的反思,然后对企业利用FTA政策的状况给予描述,并在其后分析了我国出口企业利用FTA政策较少的原因。在以上分析的基础上,本文最后给出了扩大我国出口企业利用FTA政策的建议。     

Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns

Cause-Marketing (CM) has gained momentum in recent years, both in marketing research and practice. However, while CM aims to influence consumers on an emotional or affective level, research into the emotional and affective response to CM campaigns is scarce. The current research fills this void by showing that a CM campaign is a win–win–win strategy. Though the tangible benefits of CM campaigns go to the firm and the philanthropic cause, our perspective is novel by arguing that the consumer benefits as well, albeit intangibly; CM campaigns provide an opportunity to do good, and hence induce feelings of gratitude in consumers. However, this effect depends on several contingencies. In particular, consumers perceive greater effort by small firms, relative to large firms, that engage in CM campaigns, leading them to assess the underlying motives as more sincere and then experience stronger feelings of gratitude for the opportunity to donate. Four experiments confirm this greater CM effectiveness for small compared with large firms. In turn, this study offers substantive contributions for both marketing research and practice: It proposes a cost-effective strategy for enhancing CM effectiveness, and specifies concrete strategies for both small and large companies.     

当前中国通货膨胀压力成因与治理——外汇储备和产能角度下的分析

由于治理全球金融危机的扩张性政策刺激,中国的宏观经济形势自2009年11月开始由通货紧缩向通货膨胀转变。原材料价格、农产品价格、股价、房价急速上扬,这些使人明显地感受到前段时间的经济衰退正在演变成资产经济泡沫和通货膨胀。在这种背景下,本文回顾中国经济理论界对通货膨胀的研究,探讨当前外汇储备过高和产能严重过剩形成通货膨胀压力的机制。最后,就如何缓解当前的通货膨胀压力提出了初步建议。     

国家审计机关外聘审计中介机构的动因及效益分析

本文通过对国家审计机关聘用审计中介机构的机理、动因、成本效益和风险等方面进行剖析，指出目前国家审计机关外聘审计中介机构过程管理中的不足，并基于成本效益和风险的视角，提出重建考核体系、针对性培训外聘人员、建立外聘中介机构库和专家库等改进措施，能够为国家审计机关在今后的外聘审计业务中提供参考，有利于其完善实际操作管理和提高审计效率。     

江、浙、沪商务成本结构性趋势比对及差异原因与启示研究

本文对江、浙、沪商务成本结构性趋势进行比对，研究差异原因，并探讨对政府和企业的启示。研究表明：一般而言，随着经济发展，要素成本不断上升，交易成本逐步下降，而商务成本总体呈现上升趋势。经过比对，发现要素成本上海最高，江苏最低；交易成本上海最低，粗略认为浙江交易成本略低于江苏。在此基础上，本文分别从政府和企业两个角度，对政府政策与企业选址提出相应对策和建议。     

Public capital and convergence in the Spanish regions

This paper discusses the preconditions and strategies of local development and turnaround in difficult surroundings such as peripheral rural communities. Its key premise is that local decision makers' beliefs of how such small economies function and of ‘proper’ interventions are critical. Such thought patterns were studied among Finnish rural municipality directors (RMDs), using comparative cause mapping. The findings show that while private initiative, entrepreneurship, is regarded as key for development, prevalent views of entrepreneurship, especially firm formation, are unsophisticated, stressing personal traits and social factors such as supportive cultures and role models. Paralleling these views, the current developmental doctrine is indirect, focused on resource provision and implying passive waiting for entrepreneurs to emerge before developers ‘can’ act. Considering their bleak perspectives, the paper argues that communities with weak autonomous turnaround capabilities need more interventionist strategies than those built-in the dominant paradigm, whereas current resource-providing models may be suitable in more benevolent environments. To augment the dominant thinking, the paper suggests an initiating ‘business-based development model’ as a parallel approach for a more effective local economic development in difficult surroundings.     

“公平与效率之争”的根源、分歧和总结

公平和效率都有多种含义,这是产生"公平与效率之争"的一个重要根源.在现阶段,公平的内涵主要是经济公平,特别是收入平等;效率的内涵主要是经济效率,特别是经济增长.经济公平与经济效率的关系以及它们的相对重要性,是"公平与效率之争"的核心内容,由此产生了多种观点.这些观点在特定条件下都有合理性,它们之间并不存在绝对的优劣之分.改革开放30年来,我国的经济公平与经济效率组合发生了大幅变动,改善经济公平状况已经成为当前我国经济又好又快发展的内在要求.     

福建省外商直接投资影响因素的实证分析

以区位优势理论为基础,选择劳动力工资水平、市场容量和消费水平、产业结构和基础设施、政策变量、贸易量和FDI集聚程度等关键变量,利用福建省的数据对这些变量与FDI的流入量之间的关系进行实证分析,并简要推断FDI的类型,得出了具有一定解释力的结论。