'One brand,three ways to shop': situational variables and multichannel consumer behaviour

To counter the growth in online retailing, high street retailers are increasingly adopting multichannel distribution strategies, seeking to target individual consumers via both physical and electronic channels as multiple routes to purchase. In order to develop successful marketing strategies within this environment, however, an understanding of consumer selection between available purchase channels is clearly needed. This paper explores the issue of shopping mode selection from an environmental psychology perspective, applying a traditional Belkian analysis of situational variables in a longitudinal study of consumer channel selection decisions. Preliminary findings from an empirical study of consumers of a leading UK fashion retailer are reported which reveal significant differences in the prevalence of different Belkian variables between shopping modes, suggesting a major role for situational influence during the channel selection process.     

New Evidence on Psychology and Stock Returns

This article provides econometric evidence on the importance of psychological considerations for aggregate stock price fluctuations. To this end, a novel measure of stock market sentiment, dubbed the Net Psychology Index (NPI), based on information contained in Bloomberg News's end-of-the-day stock market reports, is confronted with a battery of multivariate empirical analyses. Results suggest that NPI is statistically different from popular sentiment proxies within the literature. NPI exhibits predictive power, increasing stock returns in the short run with this impact dissipating in the medium term. NPI does not exhibit asymmetric effects on returns for size- and momentum-related portfolios. A trading strategy based on NPI generates a statistically significant positive monthly return. Recursive out-of-sample fit analyses report a lower standard deviation of forecasting errors for NPI-based returns models versus competing accounts.     

在线消费者对主动式推荐团购的接受意愿研究

笔者以心理抗拒理论为基础,构建影响消费者对主动式推荐团购接受意愿的理论模型,通过情景实验的方式收集458份有效问卷,利用结构方程模型方法对研究模型进行实证检验,研究结果表明:消费者对主动式推荐团购的接受意愿与其心理抗拒情绪有关,而后者又会受到环境因素、产品因素和消费者个人因素的影响。     

大众文化的接受维度

大众文化的受众研究是目前学术界最有活力和创造性的学术思潮之一，而受众接受维度的开放性、多元性、包容性使得大众文化成为一种共享的文化空间。文化从而从封闭的金字塔中走出来，打破了曾经的文化阶层对文化的垄断现象，文化和普通受众的精神生活息息相关。     

大学生就业择业心理浅析

本文主要对应届大学毕业生在应聘求职过程中表现出来的良性和不良心理进行分析，其目的在于对大学毕业生顺利就业择业有所帮助指导。     

个人着装风格变化的影响因素浅析

虽然每个人都有自己特定的着装风格,但在一个人的一生当中,他(她)的风格总不会一成不变的。本文试就着装风格发生变化的几种情况,根据社会心理学的观点加以分析,认为个人着装风格的变化主要是来自社会反馈、社会比较、自我审视的过程。     

Book Reviews

The history of music in the workplace is a neglected area of study. This article explores the policies towards music in the paternalist Rowntree and Cadbury confectionery factories from the late nineteenth to the late twentieth century. We argue that the two firms were pioneering in their early use of music before becoming key players in the industrial welfare movement following the First World War. The broadcasting of music by Rowntree and Cadbury in the mid to late twentieth century is then placed in the context of a widespread adoption of tannoyed music in factories. We argue that music was employed as a means of easing the monotony of factory work whilst simultaneously aiming to improve productivity levels. However, as we demonstrate through oral history, women workers experienced music in ways not always in tune with management objectives.     

心理契约理论视角下滨海新区国际人才激励研究

随着知识经济时代的到来,具有高素质的国际人才成为滨海新区发展的重要推动力。应用心理契约理论,对国际人才进行有效激励,是促进滨海新区全面协调发展的有效途径。本文在对国际人才界定的基础上,对滨海新区国际人才激励现状及问题进行分析,通过归纳国际人才心理契约的内容,提出滨海新区国际人才激励问题的解决途径,促进国际人才智力资源有效利用,推进滨海新区持续发展。     

Consumers' evaluations of an international airport: a facet theoretical approach

Results are presented of a study of consumers' satisfaction with an international airport. A facet theory approach is adopted in research design and data analysis and the results are presented in relation to previous facet theory-guided research into design evaluation. Opportunity-sampled passengers (N = 115) arriving or departing air passengers returned completed and usable questionnaires. Analysis revealed the air passengers questioned were generally satisfied with the airport. Similarity structure analysis (SSA) provided support for the 'general mapping sentence for place experience' which was used to design the questionnaire. The mapping sentence has been developed in the literature through demonstrating a common structure to place evaluation which consists in facets of referent, focus and level. The referent facet composed elements of service, spatial and comfort; a focus facet with contained elements of primary and ancillary; and a level facet was independently present with elements of direct and indirect levels of contact. The paper concludes by developing a mapping sentence for airport design evaluation.     

行为、意义与经济学

经济学“理性”假设只是关于人类行为的三种主要的理性假设之一 ,这些假设的目的是要理性地解释被观察到的各种“行为” ,从而对行为赋予意义。对于人类行为的另外两种理性化方法是 :行为学意义上的理性假设和现象学意义上的理性假设。在过去二十年里 ,由于大量的脑科学实验数据的积累 ,关于身体的现象学研究 ,呈现出与基于认知科学的行为学研究的合流趋势 ,构成了一个新的理解人类理性的框架。这篇文章旨在说明这一新的理解框架 ,并试图进一步界定经济学理性假设的适用范围。