Effects of ethnic advertising on consumers of minority and majority groups: the moderating effect of humor

The effects of portrayals of ethnic endorsers in advertising are ambiguous. These portrayals strengthen the ethnic identity of ethnic minority groups, thus leading to positive responses toward the ad. They can lead to negative responses, because these portrayals can be perceived as stereotyped. Humor is a tool that can increase positive effects of identity-building and reduce negative effects of stereotyping. In this study, we investigate how humor moderates the effects of ethnic advertising on consumers from ethnic minority and majority groups. We find that humor supports the effects of traditional portrayals for both groups. Moreover, the effect of traditional portrayals combined with humor is strongest for the minority group. These findings provide evidence for the positive effects of humor in ethnic advertising and thus provide new insights to the stereotyping, ethnic advertising, and humor literature. The findings have practical implications for advertising using ethnic endorsers, humor, or targeted at ethnic minority groups.     

Watching the FIFA World Cup 2010 in England: the sojourner perspective

Recent years have seen an emergence of a varied academic literature focused on the football fan, with a wealth of studies exploring issues such as hooliganism, fan behaviour and fan identification. No research, however, has documented the experiences and perspectives of the international sojourner, who follows the televised tournament far away from the home country. This paper offers a contribution to the literature on fandom by focusing on the experiences of becoming a temporary fan among a sample of nine international students in England during the period of the 2010 FIFA World Cup. It shows the importance of the tournament for students away from their home nation, acting as a point of celebration and as a means of bringing sojourners of the same nationality together to support their team. It reveals how the tournament offered escape from stress, became a focal point for social interaction, provided the opportunity for recreation of home, and for the reinforcement of feelings of national identity.     

空中乘务专业认同测量模型及其实证研究

综合采用文献分析与深度访谈，提出了空中乘务专业认同四维度测量模型，它包括：专业教学、专业前景、专业意识及专业发展。开发并验证了用于测量空中乘务专业认同的量表。实证结果表明：开发的量表具有良好的信效度。对开展空中乘务专业认同优化管理提供参考依据。     

The relationship between airport image,national identity and passengers delight: A case study of the Malaysian low cost carrier terminal (LCCT)

This study examines the relationship between airport image and passengers delight in the context of a low cost carrier terminal in Malaysia. It also seeks to investigate the moderating effect of the airport's national identity on the predicted relationship between the two main constructs. The research, involving 200 passengers (foreign tourists), employed Hierarchical Moderated Regression as the main method of data analysis. The results revealed that there is a strong positive relationship between the airport image and passengers delight, and that national identity helps strengthen the relationship of the main effect.     

Island residents' identities and their support for tourism: an integration of two theories

Most studies that examine tourism impacts and community attitudes have been carried out from the perspective of industrialized economies, making the findings less valid for small islands. This paper discusses some pertinent issues in relation to tourism development and community attitudes in small islands, and it develops and presents a conceptual framework based on social exchange theory and identity theory. The different facets of identity relevant to small-island communities that are likely to influence attitudes and support for tourism are incorporated in the framework and discussed. These include occupational identity, environmental identity and gender identity. Based on these, five propositions are developed. The study concludes that inclusion of identity variables in behavioral models could increase their predictive power in explaining attitudes to tourism and consequent support for the industry.     

对爱国主义的解读

对爱国主义的正确解读建基于：准确把握爱国的“国”的内涵及爱国的主体身份，爱国主义才不会与狭隘的民族主义、伪爱国主义相混淆；在宪法、法律等制度框架内爱国，爱国主义才是理性的；将爱国主义教育融入我们日常的自治生活中．才能培育出真实的爱国主义情怀；我们之所以爱国，是因为这个“国”是建立在“健全的个人主义”基础之上的“为国人共谋安宁幸福之团体”。     

Dynamic advertising and pricing with constant demand elasticities

In this paper we analyze a stochastic dynamic advertising and pricing model with isoelastic demand. The state space is discrete, time is continuous and the planing horizon is allowed to be finite or infinite. A dynamic version of the Dorfman–Steiner identity will be derived. Explicit expressions of the optimal advertising and pricing policies, of the value function and of the optimal advertising expenditures will be given. The general results will be used to analyze the case of impatient customers. Furthermore, particular time inhomogeneous models and homogeneous ones with and without discounting will be examined. We will study the social efficiency of a monopolist's optimal policies and the consequences of specific subsidies. From a buyer's perspective, our analysis reveals that waiting – when looking at (immediate) expected prices – is never profitable should two or more units be available. But we will also prove that the sequence of average sales prices is monotone decreasing. Moreover, the techniques applied to solve the discrete stochastic advertising and pricing problem will be used to solve a related deterministic control problem with continuous state space.     

身份“差序格局”对劳务派遣员工的工作投入影响研究

随着劳务派遣制的普遍使用,企业中正式员工与劳务派遣员工身份"差序格局"的矛盾逐渐凸显出来,对劳务派遣员工的工作投入造成了重要影响。本文从个体和组织两个层面探索了劳务派遣员工工作投入的影响因素,在此基础上分析了身份"差序格局"对劳务派遣员工工作投入的影响机理,并针对劳务派遣员工的实际情况提出了构建其高工作投入机制的应对策略。