Ethnic Identity in Advertising: A Review and Meta-Analysis

The corpus of research on ethnic identity in advertising indicates that (1) ethnic identity influences commonly examined attitudinal and purchase-intention outcomes, and (2) attitudes toward both the actor(s)/model(s) and the ad moderate attitudes toward brands depicted in ethnically resonant ads. Individual studies often differ by measurement type (i.e., single-item measure versus multi-item scale), study design (i.e., experiment versus survey), and diversity of respondent sample. Seemingly, ethnic-identity effects are greater for studies that relied on single-item measures, experimental designs, and more diverse samples. Implications and future research directions are suggested.     

顾客体验、品牌认同与品牌忠诚的关系研究——以苹果手机的青年顾客体验为例

将苹果手机的青年顾客体验分为产品体验、服务体验、情感体验和社会体验四个维度,并在此基础上构建苹果手机青年顾客体验的各维度与品牌认同、品牌忠诚的关系模型。结果表明,苹果手机的青年顾客体验的各个维度对其品牌认同的影响是显著的,而青年顾客的品牌认同在其顾客体验与品牌忠诚的关系中发挥着中介作用,这为相关企业的营销活动提供了启示。     

西安市城市形象感应分析

文章在分析了城市形象感应分析研究的重要性的基础上,以西安市为例,通过走访与调查表的形式,运用区域形象理论、系统动力学、地理学、社会学的理论方法,对西安市城市形象感应进行分析,并提出西安帝发展的目标值,及解决城市形象问题途径。     

Going global,feeling small: an examination of managers' reactions to global restructuring in a multinational organisation

This paper is concerned with examining the reactions of managers to the process of global restructuring in a large, multinational food-processing company. Much extant research concerning globalisation has focused on the wider economic, political and social outcomes. Perhaps surprisingly, relatively little attention has been given to how globalisation is experienced inside organisations. This paper examines how country-level managers have been affected by the move to a new global structure in their organisation. We present evidence of these managers feeling disempowered by global reorganisation and of a largely negative impact on their feelings towards the organisation they work for.     

社会转型背景下青少年自我认同的形成

社会转型是中国千年未有之变局,它不仅从经济、政治方面改变着中国社会,还渗透到日常生活当中,影响着人们的深层观念甚至是人格养成.青少年是从童年到成年的过渡时期,是形成自我认同的关键时期.当今青少年的自我认同呈现“两极性”特点:依赖父母而又蔑视其权威、安于现状而又鲁莽冲动、我行我素而又缺乏创新.要准确把握青少年的特点,需将国家、家庭、学校三个影响青少年自我认同的因素放到社会转型的背景下去理解,找到形成“两极性”的原因,从而帮助青少年形成良好的自我同一性,以更好地适应转型期迅速变迁的社会.     

《思想道德修养与法律基础》课教学中大学生法治认同观念培养路径探析

探讨法治认同内涵,分析当前大学生法治观念现状,认为《思想道德修养与法律基础课》法制部分教学中通过探寻法律最基本的价值可以培养大学生的平等精神和科学理性精神,通过宪法及行政法教学内容可以培养大学生的宪政意识、政治制度的认同意识,通过现代市场经济法律内容的讲解可以培养大学生的自主意识和权利义务意识,通过法律规则的训练可以培养大学生的规则意识。     

论军人职业认同的形成

运用理论分析的方法,立足心理学视角,从知、情、意、信、行五个方面论述了军人职业认同形成的心理和实践过程,进一步探讨了军人职业认同形成的心理本质。     

Technology readiness and usage: a global-identity perspective

The past several decades have witnessed the rapid globalization of consumption markets and widespread diffusion of information and communication technologies. However, the use of technology by consumers is not a foregone conclusion. We investigate the role of global self-identity on the orientation toward technology readiness and usage. Relying on a social-identity model of motivation as our theoretical framework, we propose a model which incorporates global self-identity (i.e., cosmopolitanism/parochialism and global/local identification) and self-regulation (i.e., promotion and prevention focus) in predicting technology readiness and usage in a self-service technology context. The proposed model is tested in two different cultures, the U.S. and China, and is contrasted with two theoretically-competing models as well. Results provide support for the hypothesized model, and a number of limitations, implications, and directions for future research are discussed.     

论中国双重身份的困境与应对

国际体系作为行为体的互动所形成的整体结构,是中国实施对外政策的环境与舞台。在国际体系中,身份是决定中国的利益、立场和实现利益之途径的一个基本因素。中国长期以来一直强调自己是一个发展中国家,但随着国力的增强,在当今正日益被视为一个"大国"。由于发展中国家与大国参与国际互动有迥异的机制与结果,因此中国面对着双重身份的困境。事实上,中国被赋予的"大国"形象和外部世界针对中国所开始的权力政治互动,已使得中国面对的国际环境凸显了消极的影响。要破解这一困境,中国一方面需要从主观上认清自己的真实身份和不同互动机制的影响,另一方面则需要恰当解决客观上两种机制并存所带来的困扰。在对外关系中,中国需要应对国际体系所内含的权力政治、国际制度与观念建构等主要影响机制,适宜地开展实力外交、制度外交和公共外交。中国只有利用体系的系统效应,趋利避害,处理好实力的发展与运用以及国家形象的塑造问题,才能更好地实现国家发展的目标。