Cross-cultural study of channel relationship factors — Antecedents of satisfaction in a retail setting: A commentary essay

Channel relationships within and across diverse markets have been investigated for quite some time. Yet findings from these studies over the last forty years or so have been far from conclusive. Channel researchers Runyan, Sternquist, and Chung (forthcoming) investigate interrelationships between the behavioral constructs of role performance, dependence, conflict, satisfaction, and influence strategy in the U.S. and Japanese context. Reading this paper leads credence to the adage, “The more things change, the more they stay the same.” Indeed, a review of representative comparative channels research literature from the 1980s and post-2000 brings to surface striking similarities in terms of shaky conceptual frameworks, less than robust construct measures, and insufficient caveats in explaining and applying research findings. For channels research to gain relevance in today's globalized marketplace, greater sophistication is necessary in formulating and implementing comparative studies. An overarching framework is necessary to explain, if not incorporate, similarities and differences in channel interactions around the globe.     

Assessing satisfaction with core and secondary attributes

This research assesses visitor satisfaction with the core and secondary attributes of a tourist destination, using two conventional methods, stated and derived importance. The article shows the importance of core attributes are recoverable equally well, regardless of the method. Importance of secondary attributes, however, vary depending on the estimation method. This difference is systematic. Researchers should use derived methods for assessing satisfaction with secondary attributes. The data are from surveys from visitors to Latin America.     

Packaging-free products: A lever of proximity and loyalty between consumers and grocery stores

This research investigates the consequences for retailers and their stores of a new sustainable consumption trend—the purchase and consumption of bulk products. It examines the effects of offering packaging-free products on three subdimensions of perceived proximity (identity, process, and relational) and on transactional loyalty (satisfaction–loyalty) and relational loyalty (satisfaction–trust–loyalty). A total of 1407 buyers and consumers of bulk products at a convenience store (of a university cooperative style) filled out an online questionnaire. These consumers were then divided into three subgroups (convinced, pragmatic, and wary). This research empirically establishes that unpacked products are a strategic tool for retailers and their stores to create or strengthen the relationships established with their customers. Unpacked products and the proximity they create between a consumer and a store are the first link in the development or preservation of a relational chain between the consumer and the store. Moreover, the step reached by the consumer in his process of purchasing and consuming packaging-free products (from the discovery stage to the already well-established habit) has a direct impact on the relational chain built.     

基于时段偏好的高速铁路列车停站方案双层规划方法

旅客出行需求不断提高,需要同时考虑旅客出行时段选择与运输企业效益,来优化调整高速铁路列车停站方案。针对一条拥挤的高速铁路客运走廊,分时段确定列车停站计划和开行频率,阐述影响旅客出行时段偏好的2个重要因素——吸引度与可达度,据此构建旅客出行阻抗函数,构建双层规划模型,上层规划是以运营成本最小为目标的整数规划模型,用于确定列车停站方案;下层规划是一个用户平衡模型,用于计算客流在停站方案上的分配结果。根据模型特点设计启发式算法,并通过算例对模型和算法进行验证和分析。研究表明,考虑旅客出行时段偏好优化高速铁路列车停站方案的方法,能更好地匹配旅客需求分布,为旅客提供优质服务。     

Applying the Kano model to investigate the quality of transportation services at mega events

The opportunity to host international sporting events is an important milestone for advanced countries, and transportation services play a significant role at such events. This study applies the Kano model to evaluate passengers’ satisfaction with each service element at a mega event. Furthermore, it explores various transportation modes (i.e., buses and cars) according to passenger group (collectively and individually), and accordingly, ranks service elements requiring improvement. The findings show that sufficient transportation services to the desired destination are considered a fundamental service at a mega sport event. Although the ability of drivers to communicate in English is neither demanded nor anticipated, they are expected to be friendly towards passengers. Compared with car passengers, bus passengers place greater value on clear transportation information, sufficient transportation frequency, and other internet-related functions such as free Wi-Fi on the bus and free apps for transportation reservations and destination navigation. Good complaint management, straightforward reservation systems, vehicle tidiness, sufficient transportation frequency, and clear transportation information are considered critical services. Organizers must therefore prioritize these services for improvement.     

Customer-robot interactions: Understanding customer experience with service robots

Technology developments relating to automation, artificial intelligence, and robots have transformed the landscape of service industries, including hospitality and tourism. Through a qualitative content analysis of online review data, this study seeks a comprehensive and grounded understanding of customer experience with service robots in hospitality and tourism settings. The analysis identified four categories of customer experience: (1) sensory experience (verbal language, physical appearance, kinesics, and paralanguage), (2) cognitive experience (utility, cuteness, autonomy, coolness, interactivity, and courtesy), (3) affective experience (enjoyment, novelty, negative emotion, and satisfaction), and (4) conative experience (approach/resistance). Results led to the development of a framework representing customer experience with service robots and to insights into customer-robot interactions. Most customers described positive experiences, and while service robots performed well in delivering functional and emotional value, social interaction skills need improvement.     

Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption

This paper compares the explanatory power of consumer engagement (CE) regarding service continuance intention with the variables of attitude (utilitarian and hedonic) and satisfaction. Survey data were collected from users of mobile music (n = 596) and mobile parking (n = 297) services. The partial least squares method was applied to analyze the data. In line with expectations, the findings show that attitude and satisfaction are superior drivers of service continuance intention compared to CE when service is used for utilitarian reasons. In contrast, when service consumption is driven by hedonic reasons, CE is a stronger driver than satisfaction. However, no evidence for the superiority of CE over attitude was found in the hedonic context.     

Effects of online retailer after delivery services on repurchase intention: An empirical analysis of customers’ past experience and future confidence with the retailer

This study empirically examines the influence of after delivery services on customer perception of satisfaction, trust, and repurchase intention. Data from 262 survey respondents, analyzed through structural equation modeling, indicate three critical after service factors related to customer satisfaction: product exchange, returns, and refunds. Analyses also indicate significant mediating effects of customer satisfaction and trust with after delivery services upon repurchase intention. Results reveal that customer satisfaction with services also mediate the relationship between after delivery services and consumers’ trust in the retailer. The findings suggest implications for management and future research directions.     

Dissecting the mixed effects of human-customer service chatbot interaction on customer satisfaction: An explanation from temporal and conversational cues

Human-customer service chatbot interaction has had mixed effects on customer satisfaction in sales-related services. To dissect these conflicting results, three 2 (temporal cues: instant versus anthropomorphic delayed response) × 2 (conversational cues: task- versus social-oriented) between-group experiments were conducted. The results revealed the complex effects of temporal cues, conversational cues, and their interactions on perceived warmth, perceived competence, and satisfaction. And, perceived warmth and competence mediated the effects of temporal and conversational cues on satisfaction. Furthermore, the product attribute type (functional versus experiential) affected the relationships between these variables. These findings provide two explanatory perspectives (temporal and conversational cues) for dissecting the mixed effects of human-customer service chatbot interaction on customer satisfaction, and provide practical insights for improving customer service chatbots and enhancing customer satisfaction.