论湘渝黔边区民族文化旅游区的建立

湘渝黔边区是指以传统的“武陵山区”为核心区域的3省邻近地区,大致包括湖南境内的张家界市、湘西州、怀化市,重庆的黔江区,贵州的铜仁地区和黔东南州等6个地州市,是苗族、土家族、侗族等少数民族集中聚居区,也是全国典型的老、少、边、穷山区,归属于国家“西部地区”。区域文化上的趋同性、区域旅游资源上的互补性、区域脱贫任务的紧迫性和区域旅游开发的无序性,使湘渝黔边区民族文化旅游区的建立显得十分必要。同时,具备一定基础的旅游开发现状、逐步形成的区域旅游交通网络、各地政府关于旅游业发展认识上的渐趋统一以及区域旅游中心的初步形成,使湘渝黔边区民族文化旅游区的发展成为可能。湘渝黔边区民族文化旅游区的形成,必须着手进行以下工作：迅速编制总体规划,完善旅游交通网络,建立旅游环线,推出区际旅游联合体和共同市场,多渠道吸纳资金,建立特色文化保护区等。     

我国博物馆特色旅游开发刍议

博物馆具有收藏历史文物、进行科学研究和社会教育的功能，因而是一种高品位的特色旅游资源。我国历史悠久，民族众多，博物馆资源十分丰富，具有得天独厚的发展博物馆旅游的优势。近年来，在旅游业的推动下，我国博物馆业与旅游业纷纷联姻，博物馆旅游正在全国各地兴起，但也存在着许多不容忽视的问题。本文拟在对这些问题进行剖析的基础上，就有效和合理地开发博物馆旅游提出一些构想。     

城市博物馆旅游浅议

社会经济和文化的变革,对博物馆的日常工作和职业规范产生了强烈的冲击,旅游正是强烈震撼着博物馆基本内核的重要现象之一.分析了博物馆的旅游属性和国外博物馆旅游开发的主要动向,并在对比分析国内外博物馆旅游现状的基础上,就城市博物馆旅游开发的若干问题进行了讨论.     

论博物馆市场调查的必要性

为使博物馆的投资更合理、更科学，管理者应引进商业中营销、策划、市场调查等一些管理理念，把将要拟建的博物馆或将要推出的展览看成是一个新的产品，出台之前也要作大量的市场调查，使决策有更充分的依据，投资得到最佳的社会效益和经济效益。     

Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters

ABSTRACT

This qualitatively-based empirical research explored the strategies used by two museums to manage their roles in co-production as well as how they manage, motivate and guide visitors through the process of co-production. We also gained insights into how visitors responded to these strategies. Our findings suggest that the two museums employ different strategies to co-produce the consumption experience and that their strategies were linked to the nature of authenticity that is apparent in the museums. Strategies included explicitly controlling the visitor experience through empowering visitors to design their own visitor experience. The success of these strategies relied on the two museums recognising the situational variables of the context of consumption and adopting appropriate strategies that enabled them and the visitors to leverage the value of the visitor experience. The findings from this study suggest that further research should be undertaken on how authenticity might be integrated into a service-dominant logic paradigm and service strategies aimed at enhancing the co-creation of value.     

数字赋能视域下博物馆旅游者感知研究

基于认知-情感理论,采用广汉三星堆博物馆用户生成内容网络文本数据和内容分析法,研究旅游者在数字赋能前后对广汉三星堆博物馆旅游形象的感知差异,厘清数字赋能对旅游者形象感知的影响机理。研究发现：数字赋能后旅游者更加关注文化价值和混合现实（MR）讲解方式;数字赋能后旅游者对三星堆博物馆的情感态度总体变化不大,但对基础设施、开放程度、旅游内容等产生了更高的期望。研究成果可为其他博物馆旅游发展提供参考。     

Integrating the Kano model and IPA to measure quality of museum interpretation service: a comparison of visitors from Taiwan and Mainland China

This study attempts to integrate the Kano model and importance-performance analysis to explore critical interpretation service elements. This study compares the experiences of Mainland China and Taiwan visitors at a museum and their perceptions of interpretation service quality. The critical elements perceived by Mainland China visitors are “There is easy access to interpretation facilities” and “Interpreters provide services when visitors need them.” The critical elements identified for visitors from Taiwan are “There is easy access to interpretation facilities,” “Interpreters offer services at the right time,” and “What interpreters say is interesting and motivates visitors to learn more.”     

One museum,two stories: Place identity at the Hong Kong Museum of History

Tourism academia has attempted to individually explore the concepts of visiting experience, place identity, narratives, and history museums, but it has rarely delved into the deep and sometimes murky waters of the intimate connection among these notions. Focusing on the Museum of History in present-day identity torn Hong Kong, the current study sheds light on the identitarian and ideological implications visiting this museum has for Hong Kong born-and-raised Millennials. The findings challenge the current understanding of place identity at heritage sites of contested identity by revealing the subtle, sensitive, and fluid connections between individual and official narratives, and also among the investigated concepts. They also raise important critical assumptions about the politics of museography.     

Southeast Colorado heritage tourism

This article utilizes the case of the Yad Vashem Holocaust Museum as an illustration for setting a themed environment at a highly unconventional tourist site whose main goal is to serve as an educational memorial for the Nazi genocide of the Jewish people. Despite the seeming incongruity between the concept and application of theming, as formulated by Walt Disney, and commemoration of the Jewish Holocaust victims, the analysis demonstrates the usefulness of theming in serving the institution's objectives while orchestrating memorable visitor experiences. Notwithstanding the criticism and concerns related to such theming, we suggest that the example of Yad Vashem illustrates how well-conducted theming holds great potential for museums in general and dark tourism sites in particular by reaching broad audiences and emotionally engaged visitors. Conclusions and implications derived from the case study as well as suggestions for future studies are discussed.     

An Analysis of Factors Influencing Membership Retention at a Children’s Museum

Membership fees are an important source of sustained revenue for not-for-profit organizations. Moreover, these membership programs facilitate loyalty to the organization and provide certainty to a percentage of revenue intake. In this study, we examine how frequency of visits, satisfaction with membership programs, length of membership, age, average household income, and driving time affect membership retention in a children’s museum. Findings indicate that all of the factors above influence membership renewal intention. We summarize this study with recommendations for both member recruitment and retention for not-for-profit organizations that utilize membership programs.