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91.
Bradley MacCosham 《Leisure Studies》2017,36(6):825-837
The purpose of this case study was to identify the negotiation strategies employed by an epileptic amateur musician engaged in serious leisure to overcome leisure constraints. Data were collected by semi-structured interview, observation and informal interaction. Results revealed that the subject employed various cognitive (i.e. anticipating benefits, weighing pros and cons, immediate resolving, accepting costs and pragmatism about performance) and behavioural (i.e. planning/event management, scaling back participation and communication and cooperation) negotiation strategies. While strategies were employed to overcome constraints, participation was also facilitated by individual beliefs and interpersonal relationships. Results also suggested that negotiation strategies are interconnected, and that perceived stigma did not influence participation in serious leisure. 相似文献
92.
Maria Couto 《Journal of Global Marketing》2017,30(3):192-206
ABSTRACTThis research examines the role of branding in the Portuguese SME internationalization process and how the internationalization and brand strategies are articulated in the search for a better business performance within a competitive framework and increasing competitiveness environment. The article aims specifically at: (a) the strategy of creation and brand management; (b) the relevance given to the brand; (c) the importance of brand creation and management in the internationalization strategy. We chose a qualitative methodology, based on four cases studies. Our results suggest that branding strategies of SME cannot be compared with the strategies of multinationals. Budgetary constraints and human resources lead companies to invest in low-cost strategies. The importance of the brand lies in the distinction that allows competition with similar products within the sectors. Management of the brand does not come up as an essential strategy for the internationalization of a Portuguese SME. 相似文献
93.
Despite the enormous impact of food crises on restaurants, limited understanding of their long-term impacts and associated factors has undermined crisis managers’ ability to handle crisis situations effectively. This article investigated the long-term impact of food crises on the financial performance of restaurant firms and identified the factors that influenced this impact. This explanatory study examined the case of Jack in the Box, whose 1993 Escherichia coli scare was the first and largest restaurant-associated food crisis in modern times. An event study method was used to uncover stock price movements of Jack in the Box, in conjunction with 73 unrelated food crises that occurred from 1994 to 2010. Stock prices of Jack in the Box exhibited significantly negative responses to other firms’ food crises, moreover, the negative spillover effect was stronger if the crisis occurred closer in time, was similar in nature, and was accompanied with no recall execution. These findings shed light on the long-term financial impact of food crises and offer insights for crisis managers to develop more effective crisis management strategies. 相似文献
94.
95.
Hind El Makrini 《Journal of Strategic Marketing》2017,25(7):530-546
Purpose: To help increase understanding of the export performance, we investigate the influence of firm size, research and development (R&D), advertising expenditures and network relationships, and develop a conceptual model to increase export intensity. Design/methodology/approach: The research involved a four-year longitudinal study of export performance of 168 exporting SMEs in Morocco (672 observations). The two-stage least square estimation (G2SLS) was used to test the hypotheses. Findings: The findings of the two-stage least square estimation (G2SLS) suggest that export sales and domestic sales are interdependent and influence each other. R&D expenditures and network affiliation have positive and significant impact on export sales, while advertising expenditure has a negative and significant influence on export sales. Research limitations/implications: Readers should use caution in generalizing the findings unless verified in other developing contexts. Practical implications: The findings of this study are useful for managers and export policy makers in developing countries. A proper understanding of the predictors of export performance may help them encourage the growth and diversification of exports that is so vital for developing countries. Originality/value: Export performance is a key element in the field of international marketing. Unfortunately, the literature exhibits a lack of empirical studies in developing countries, particularly in Maghreb regions. The empirical testing of the theoretical model in a developing economy is a significant contribution to fill the needed gap in the literature toward generalizing findings. 相似文献
96.
《International Business Review》2014,23(6):1049-1063
This study examines four major Swedish banks’ internationalization process patterns during the period 1961–2010. The study complements earlier studies by also considering the banks’ levels of market commitment. One objective is to determine if ‘Tit for tat’-behaviour seen in earlier studies of Swedish banks still prevails after the deregulation. Adding to earlier studies, this study also considers the level of market activities and commitments. A secondary purpose is to examine how the financial crisis has affected the banks with reference to the banks’ internationalization patterns. The empirical study is based on archival data on the studied banks’ foreign operations. The results show that the banks’ behaviour follows ‘Tit for tat’-behaviour but that the internationalization has accelerated after the deregulation, hence being carried out with ‘big steps’ rather than small steps. The analysis also shows that the mimetic behaviour is complemented by other types of internationalization behaviours. The differences in bank internationalization also mean that the effect of a financial crisis varies depending on how the banks have internationalized. 相似文献
97.
We contribute to the current regulatory debate by examining the wealth and risk effects of the Dodd-Frank Act on U.S. financial institutions. We measure the effects of key legislative events of the Act by means of a multivariate regression model using the seemingly unrelated regression (SUR) framework. Our results indicate a mixed reaction by financial institutions during the various stages of the Act’s legislative process. Further tests reveal that any positive reactions are driven by small and/or low risk institutions, while negative ones are consistent across subsets; except for investment banks. We also find market risk increases for most financial institutions that are dominated by small and/or low risk firms. The cross-section results reveal that large institutions fare better than their smaller counterparts and that large investment banks gain value at the expense of others. Overall, the Dodd-Frank Act may have redistributed value among financial institutions, while not necessarily reducing the industry’s riskiness. 相似文献
98.
The study of Chinese nature tourism is a relatively independent research realm which adopts a cultural perspective to study the tourist experience. Chinese tourists are regarded as being accustomed to experiencing nature through associating it with high culture such as landscape poetry and paintings, calligraphy, and so on, and the impacts of traditional popular culture are seldom addressed. Yet, for the majority of Chinese, popular culture has significant influences on their behavior. From a cultural divergence approach, this paper chooses Huangshan Mountain as a case to investigate the way common Chinese people experience nature, and it is found that cultural impacts are differentiated, since neither cultures nor tourist groups are homogeneous. Specifically, tourists can be classified into classicists and folklorists according to whether they have professional knowledge about the traditional arts. As the majority of Chinese are folklorists and are largely neglected in the research, they are the main interest of this study. High culture has a weak impact on folklorists because they lack professional knowledge to associate with nature through high culture. It is popular culture that strongly influences folklorists’ behaviors in their drawing farfetched analogies to nature and praying to nature. 相似文献
99.
翻译通过语言的转换实现文化的跨越,前者是手段,后者才是目的。在此过程中,译者采取何种翻译态度和模式,往往与其文化诉求有关联,并且这种文化诉求不仅关乎译者个人的文化素养、价值取向、意识形态,还关乎历史的、政治的、宗教的背景。因此,翻译的过程是一个语言转换的过程,更是借助特定翻译策略表达某种文化诉求的过程。 相似文献
100.
MiRan Kim Raymond S. Schmidgall James W. Damitio 《International Journal of Hospitality & Tourism Administration》2017,18(1):23-40
This study is the third phase of a repeated cross-sectional study that explores the current rankings of important accounting skills to lodging managers and the changes in the importance of accounting skills to lodging managers over time. In this study, as with two prior studies, financial executives were asked to rate the importance of a list of managerial accounting skills used by hotel general managers. The top three managerial accounting skills were the operating budget, the income statement, and analysis of variances. This study can provide a better sense of the perception of importance of accounting skills utilized by lodging managers. It will be useful for hospitality educators in designing the curriculum for managerial accounting courses to meet the expectations of the current hospitality industry. 相似文献