电力营销管理信息系统在广西水利电业集团有限公司的应用研究

电力营销管理信息系统的开发和应用在电力营销领域达到了国内先进水平,为供电企业增加供电量、降低线损率、提高电费回收率、降低成本起到了很大的作用,在地方电力领域有较好的推广应用前景。     

The impact of AACSB accreditation: A multiple case study of Canadian university business schools

Over the last two decades there has been a significant increase in the number of university business schools seeking accreditation from the Association to Advance Collegiate Schools of Business (AACSB International). Despite this remarkable growth there has been limited empirical research on this phenomenon. Using a qualitative multiple case study approach, this research explores the impact of accreditation on four Canadian university business schools. Participants reported seven main effects, with the most important being enhanced reputation, leverage for change, increased management efficiencies, and focus on research. These impacts were influenced by the context in which accreditation took place. Environmental uncertainty as a contextual dimension is discussed. Copyright © 2013 ASAC. Published by John Wiley & Sons, Ltd.     

College Students' Perceptions and Attitudes Toward the Selection of Study Abroad Programs

The number of U.S. students who participated in study abroad programs has increased by 5% in the past decade. The main goal of this study is to understand the motivations and attitudes of students toward the selection of study abroad programs. Approximately 600 undergraduate students from a land-grant university in the Southeastern U.S. were randomly invited to participate in this study. Participants were approached at the 2 main entrances of the campus library due to its popularity, accessibility, convenient location, and diverse uses. A total of 192 usable surveys were collected in fall 2005. The survey instrument included three sections: (a) students' behaviors during their leisure trips, (b) students' perceptions toward study abroad programs and during an on-site trip, and (c) demographic profiles. Based on the results, promotional strategies for study abroad programs should highlight summer programs lasting 2 to 4 weeks. Opportunities for touring and social contact at low prices are also attractive to students. As study abroad programs become more popular among American students, the results of this study will be useful for institutions that have an interest in promoting student exchange programs. The results of this study can assist study abroad program marketers in promoting positive images of host destinations and providing better services for both receiving and generating institutions.     

Co-operatively re-engineering a financial services information supply chain: A case study

This paper presents a case study of the co-operative design, development, and implementation of an XBRL-enabled interorganizational system (IOS) by the Australian Prudential Regulation Authority, the Reserve Bank of Australia (central bank), and the Australian Bureau of Statistics to revolutionize reporting by financial institutions in Australia. The findings illustrate that the complexity of data consumption patterns drove increased interdependence within the financial information supply chain requiring the co-operative development of context sensitive data exchanges and commodity-like IT infrastructures. The paper concludes that the co-operative model to IOS development exhibited here is likely to be more suited to the development of systems for financial information supply chains than the hub and spoke model characteristic of IOS in other sectors. Copyright © 2009 ASAC. Published by John Wiley & Sons, Ltd.     

《电子产品生产工艺与管理》课程学习情境教学设计的实践探索

本文以应用电子技术专业核心课程"电子产品生产工艺与管理"为例,对学习领域课程如何进行描述从能力和学习内容方面进行了叙述;对学习情境设计应遵循的原则以原来设计的学习情境改进到现在设计的学习情境为例进行了解释说明;对学习情境教学设计以一个学习情境为例从学习目标、主要内容、教学方法建议、教学实施设计、教学资料工具、考核与评价六个方面进行了描述,并对学习情境任务书、引导文设计进行了归纳性的阐述。通过实践检验,效果很好。     

高职院校全日制自考生学习动机调查及对策建议

通过采取问卷调查、访谈调查的方法,对重庆市部分高职全日制自考生的学习动机现状等几个方面进行了调查,通过调查发现,高职院校全日制自考生学习动机受到多方面因素的影响,具有性别差异、文理差异、年级差异、学业成绩差异,同时具有职业化、功利化的特点,对此提出了相应的建议。     

Divergence in Variety Seeking: An Exploratory Study Among International Travelers in Asia

ABSTRACT

Variety seeking is a tendency in consumer behavior in which the consumer alternates between different makes of the same item in the quest for diversity. Variety seeking and exploratory behaviors help explain tourists’ consumption behavior and choice-making methods. Some studies have focused on the choice of food, restaurants, theme parks, travel activities, or destinations, but only a few have taken place within an international context. In this study, the influence of variety seeking and exploratory buying on travelers’ consumption behavior within an international context is analyzed. In essence, Asian travelers are compared with Western travelers. Several factors, which help explain divergence in variety seeking, are included in the analysis. The results demonstrate that variety seeking and an exploratory tendency have a significant relationship with travelers’ consumption behavior (for both Asian and Western travelers). In general, customers who have a high tendency for variety seeking are less loyal; however, there is no discernible difference between Asian and Western tourists in this regard.     

Towards a Mekong Tourism Brand

In early 2008, the Bangkok-based Mekong Tourism Office (MTO) led a noteworthy regional tourism brand development exercise, the objective of which was to create a more recognizable identity for the Greater Mekong Subregion's (GMS) burgeoning hospitality and tourism industry. This paper provides a synopsis of the stakeholder-inclusive approach taken by the MTO to develop a tourism logo and slogan for the GMS. The branding exercise was part of a larger marketing plan for the subregion and applied a very practical methodology. In total, the Mekong Tourism brand development was conducted in five phases, each of which is described in this paper along with any relevant and pertinent lessons learned. The paper ends with a summary of implications for the practical implementation of the study findings.     

A Fast Track to Cultural Immersion

ABSTRACT

The internationalization of the business curriculum remains a priority for preparing students for a global workforce. Business schools continue to stress the importance of semester-long study abroad programs. Yet in colleges and universities with a growing population of non-traditional, working adult students, it is challenging to provide international study abroad opportunities. Options for such intensive immersion are limited and may include non-credit travel, travel as a small part of a credit course, or travel with a trade mission group. In short term international travel, quickly introducing students to culture shock and moving toward some minimal acculturation is the primary goal. This article describes a nine-day study abroad trip to Monterrey, Mexico that quickly exposed students to the local culture via a day-long structured scavenger hunt exercise. Suggestions for implementing such experiential activities into the curriculum of other study abroad programs are provided as well as a discussion of students and faculty learning.     

When Bad Things Happen to the Endorsers of Good Products

We investigate how a firm's financial performance (as measured by stock returns) is influenced when celebrity endorsers become involved in undesirable events, i.e., events that have a deleterious effect on the spokespersons. We find that the stock market reaction to these events is negatively related to spokesperson blameworthiness. The lower (higher) the culpability, the higher (lower) the stock return. Interestingly, it is only those firms associated with spokespersons having high culpability that tend to experience losses in stock market value. In contrast, we find that events rated at or below the mean level of blameworthiness are associated with positive stock market returns.