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1.
The rapid industrialization and growth across the world have fostered the consumption of luxury fashion brands. Electronic word-of- mouth on social media (eWOM) is fast becoming an effective and germane strategy to engage luxury consumers through posting pictures, sharing reviews, and communicating information on platforms like Facebook, Instagram, and TikTok. Extant research has not examined the antecedents and drivers that lead to eWOM behavior. We leverage self-congruity theory and through its focal lens, our study addresses this research gap through a survey conducted with 453 consumers in Mexico, Latin America's fastest growing market. Our results indicate that need for status, susceptibility to normative influence, and luxury brand involvement, moderated by authentic pride and social media influencers lead to eWOM behavior on social media. We also demonstrate that luxury brand involvement and susceptibility to normative influence mediate the relationship between need for status and eWOM behavior on social media. The study provides important implications to managers and researchers by suggesting long-term actionable strategies for growth that can help luxury firms develop a sustainable competitive advantage over rivals and competitors. 相似文献
2.
《International Journal of Research in Marketing》2022,39(3):867-887
This article examines peer influences from network relationships within a social network game (i.e., embeddedness) and across such games (i.e., multiplexity). Drawing on social influence theory, we develop a bivariate Poisson model of users’ repeated visits and latent attrition that accommodates peer interaction after controlling for homophily. We estimate the model using data from two social network games with considerable overlap among network members. We find that friends who are only multiplex across games exert greater peer influence on users’ game visits than members who are embedded within a single game. We also determined that ignoring network multiplexity across games may lead firms to mistarget users due to biased peer influences of embedded friends. This result provides an unresearched explanation—strength of peer influence—for the mixed findings in previous literature on network embeddedness. We utilized our results to conduct several scenario analyses to demonstrate how firms can effectively manage users’ engagement and target users in multiple social network games. 相似文献
3.
Sanja Tepavcevic 《Journal of East-West Business》2018,24(2):108-137
The paper examines Russia’s international image and its influence on investment by Russian companies in post-socialist Europe. Findings are based on the cases of Gazprom’s South Stream Pipeline project, and Sberbank’s acquisition of Volksbank’s Central and Eastern European assets in Hungary and Serbia. The paper demonstrates that international positions and economic interests of two countries determinate decisions regarding investments of Russian companies, while Russia’s image to some extent accelerates these decisions in Serbia. The paper is based on the results of interviews with representatives of business communities conducted in Hungary and Serbia in 2012–2017, professional reports, and official documents. 相似文献
4.
本文利用2005—2016年省级面板数据,对我国各地区普惠金融发展水平进行测度,并在此基础上探讨其收敛性及影响因素。结果表明:(1)我国普惠金融发展水平在考察期内总体偏低,并且呈现出显著的地区差异性。(2)绝对β收敛在全国、中部和西部均存在,而东部不存在;条件β收敛在全国、东部和西部均存在,而中部不存在。(3)政府干预程度、市场化程度、人力资本质量、非正规金融以及外商直接投资对普惠金融发展均具有重要的影响。 相似文献
5.
张韵 《中国农业资源与区划》2018,39(4):103-107
[目的]随着农村城镇化进程的加快,由此引发的农村居住地生态环境恶化已成为制约农业和农村经济可持续发展的瓶颈,加强农村居住地生态环境保护和治理,是目前亟待解决的重要问题。研究分析农村居住地生态环境影响因素,为有效改善居住地生态环境提供重要理论依据。[方法]以陕西省为主要研究区域,采用层次分析法,构建矩阵模型,研究影响陕西省农村居住地生态环境的农民因素、生产活动和政府因素3个层次,包括周边乡镇企业废物排放、农用投入品的使用、畜禽养殖业废物排放、人均消费支出、农村人均家庭纯收入、农村家庭恩格尔系数、环保意识、政府监管力度、环境保护财政支出,相关政策法规等10个因素所占权重,得到不同因素的重要性排序。[结果]乡镇企业废物排放、农用投入品的使用、农村人均家庭纯收入和农村人均消费支出是影响农村居住地生态环境的主要因素,且重要性排序为乡镇企业废物排放农用投入品的使用农村人均家庭纯收入农村人均消费支出。[结论]加强乡镇企业废物排放管理和农用投入品的生产和使用审查,降低不必要的消费支出,同时为农民提供更多的就业机会,提高人均家庭村收入,是目前改善农村居住地生态环境的有效措施,为农民提供一个安全舒适的居住场所,这也将有利于农村经济的可持续发展。 相似文献
6.
张南 《安徽行政学院学报》2020,(1):78-83
文章运用Logistic回归模型,基于武汉市调研数据,从实践角度透视和思考公民参与网络反腐的意愿及影响因素。研究发现,大部分接受调研公民参与网络反腐的意愿较高;政府信任对公民参与网络反腐意愿的负向影响非常显著;年龄的负向影响比较显著;月收入的正向影响一般显著;性别、受教育程度和单位类别对其参与意愿的影响不显著。 相似文献
7.
以刘易斯市场规模分析框架为基础,采用2008—2014年中国各省区市花卉产业的面板数据,对市场化进程与花卉产业组织的关系进行实证分析,结果表明:市场化程度对企业数量、小企业数量和小企业比例具有正向影响作用,市场化是促进花卉产业组织演化的重要因素,有利于优化花卉产业组织的规模和结构。因此,政府应该从市场组织与制度完善角度维护好市场竞争秩序,企业应该提升核心竞争力而不是简单扩大规模。 相似文献
8.
刘金津 《中小企业管理与科技》2021,(6)
2020年以来,新冠疫情对我国中小企业的影响巨大。论文从收入、成本、现金流三个方面分析了疫情下我国中小企业的现状及可采取的对策,以期助力中小企业渡过难关。 相似文献
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10.
Ilona Lilina Birtalan gnes Neulinger Jzsef Rcz Gyrgy Brdos 《International Journal of Consumer Studies》2020,44(2):172-180
Fresh vegetables originating from alternative food networks (AFNs) are an increasingly popular choice all over the world. Being part of an AFN frequently redefines consumption and participation of family members in food‐related activities. Community Supported Agriculture (CSA) is a type of AFN, providing increased access to produce in a form of risk‐sharing model between farmers and consumers, which at the same time influences organization of household resources. Thus, not only the given member of a CSA, but also his/her spousal activities in household processes should be taken in account. It is clear that entering into CSA significantly affects lifestyles and frequently requires a great deal of adaptation, possibly leading to a crisis of whether to stay within the CSA or cease membership. The objective of this study was to reveal how spouses influence CSA membership. Using an explorative design, this study has identified three emerging patterns of spousal influence: coherent, integrative and neutral/antagonistic. The spousal influence on CSA membership may represent partner activities regarding food issues but also has an effect on food preparation and culinary choices at home. Our findings suggest that membership in CSA presents challenges and thus spousal support is crucial in the long term. As a consequence, spousal influence should be examined in relation to CSA participation. Inconveniences associated with CSA membership could be avoided by providing more information about the importance of spousal support. 相似文献