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This study aims to determine whether an understanding of chronic fundamental consumer motivations can help determine the mechanisms of willingness-to-pay for products online. To do so, it employs a simulated buying task on a fictional e-commerce site for a consumer product (branded either as a “new arrival” or a “classic”) to investigate the effects of two fundamental motivations (mate acquisition vs. self-protection) on willingness-to-pay for the product online. The primary focus of the paper to investigate the capacity of mate acquisition and self-protection motives to moderate the relationship between attitude toward the product and willingness-to-pay, as well as, the effects of the motives on willingness-to-pay are considered. Through regression and interaction effect analyses, it is shown that chronic fundamental motivation for mate acquisition is directly correlated with an increased willingness-to-pay for both product types, and it moderates the relationship between attitude toward a product and willingness-to-pay. Self-protection motivation increases willingness-to-pay for classic products but not new arrivals. By offering a rare look at chronic fundamental motivation in the consumer context and potentially being the first investigation of the moderating effects of fundamental motivations, the results mostly support the notion of predictable motivation induced behavioral tendencies. 相似文献
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We analyze the formation of public good agreements under the weakest‐link technology. Whereas policy coordination is not necessary for symmetric players, it matters for asymmetric players; however, this fails in the absence of transfers. By contrast, with a transfer scheme, asymmetry may be an asset for cooperation. We characterize various types and degrees of asymmetry and relate them to the stability of self‐enforcing agreements. Asymmetric distributions of autarky public good provision levels (also representing asymmetric interests in cooperation) that are positively skewed tend to be conducive to the stability of agreements. We show that under such conditions, even a coalition including all players can be stable. However, asymmetries that foster stability (instability) tend to be associated with low (high) gains from cooperation. 相似文献
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概述了VXI总线器件的分类,讨论了VXI总线消息基器件和寄存器基器件的特点,以及在测试系统中2种器件对测试吞吐量和程序设计的影响,并提出了优化测试系统的方案。 相似文献
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虚拟企业伙伴选择方法的研究 总被引:2,自引:0,他引:2
选择正确的合作伙伴是虚拟企业组建的关键步骤之一,也是虚拟企业成功运作的首要前提。针对某一具体案例,从目前虚拟企业伙伴选择的几种典型方法入手,运用系统研究方法,对各方法的具体思路作一总结,并提出了各方法的适用范围、优势与弊端,同时,找出了它们之间的差异所在。 相似文献
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数字资源的拥有者应该设计图书馆数字资源的防盗链方案,提升数字图书馆的防盗链能力。本文通过对数字图书馆的了解,进行数字图书馆防盗链设计的研究。 相似文献
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Maria Carmen Galang Intan Osman 《International Journal of Human Resource Management》2016,27(13):1341-1372
The 1980s saw the need for change in the organizational role of human resource (HR) professionals, from the traditional employee champion and administrative expert to strategic business partner and change agent. The argument posited was that a more challenging environment compels organizations to turn to managing their HRs as a source of competitive advantage and that means an increasing business partnership for HR professionals. However, very few studies examine the execution of these multiple, sometimes contradictory roles, despite the risk that neglecting traditional roles endanger organizational performance in the long term. This five-country comparative study finds that multiple roles are at least moderately executed, and that these HR roles have different impact depending on the aspect of organizational performance. As well, a more challenging environment, defined here as legal constraints and industry challenges, generally does not have a significant moderating effect on the impact of the different HR roles on organizational performance. 相似文献