Effects of augmented reality technology characteristics on customer citizenship behavior

In recent years, augmented reality (AR) technology has received considerable attention from academics and practitioners. Although AR technology has a bright side, its dark side has been relatively overlooked. Therefore, this study aimed to investigate the effects of AR technology characteristics on customer citizenship behavior via two conflicting mechanisms: customer immersion and customer fatigue. The study also explored the boundary conditions of customer experience. A total of 247 questionnaires were collected from customers who had prior experience of using IKEA's AR mobile shopping application. A structured model was analyzed using SmartPLS 3 and PROCESS Macro for mediation and moderated mediation effects. The study enriches the current knowledge on AR technology by demonstrating that AR technology can lead to customer citizenship behavior in relation to a brand's AR technology. Interestingly, customer immersion was found to positively mediate the relationship, but customer fatigue was found to negatively mediate it. Furthermore, customer experience was found to strengthen the positive mediation effect of customer immersion and weaken the negative mediation effect of customer fatigue.     

Are social media bad for your employees? Effects of at-work break activities on recovery experiences

Since social media has become a fundamental part of the daily activities of people, the purpose of this study was to explore social media use by focusing on job demands that may explain why employees perceive social media are vital for them at work. Further, this study seeks to understand how employees use social media at work to experience recovery. Questionnaires were collected from current frontline hospitality non-managerial and managerial employees in the United States. Structural equation modeling was employed to analyze data. Results of the study confirm that at-work break activities including social and non-media break activities can be a channel for employees to experience recovery and deal with job demands. Moreover, the results suggest that at-work break activities are an important mediator between job demands and recovery experiences. Social media break activities also moderated the mediation effect of non-social media break activities between job demands and recovery experiences.     

南方丘陵区新增耕地质量空间特征研究*——以江西省宜春市为例

［目的］粮食安全的根本是在耕地，关键在于耕地质量。目前新增耕地主要源于土地开发项目、城乡建设用地增减挂钩土地复垦项目等，这些新增耕地需要对其开展耕地质量等别评定工作，了解新增耕地的质量状况，分析其空间特征，这对落实国家耕地保护制度、开展农村土地整治工作等具有重要作用。［方法］文章以南方典型丘陵区域——江西省宜春市作为研究区域，在新增耕地质量评价的基础上，运用地统计学、景观生态学、Arcgis空间分析技术和典型相关分析方法，研究宜春市新增耕地质量的空间特征，掌握耕地质量等别的分布规律，了解耕地质量的影响因素，为制定合理的耕地资源利用与保护政策提供依据。［结果］（1）Moran′s I值结果表明宜春市2014年新增耕地利用质量在空间分布上的空间自相关性最强，而耕地自然质量空间自相关性最弱。（2）景观破碎度指数结果表明优、高等别的新增耕地质量破碎度大于中、低等别的； 多样性指数结果表明新增耕地质量多样性指数比较大； 优势度指数结果表明新增耕地质量等别优势度指数比较小，与多样性指数结果相呼应； 均匀度指数结果表明，新增耕地质量等别均匀度指数相差不大，新增耕地质量等别比较均匀。（3）质心结果表明2013—2014年间宜春市新增耕地质量的格局整体上是向西南方向变化。［结论］宜春市新增耕地质量不高； 新增耕地的利用水平差异性较小，自然本底状况差异较大； 新增耕地质量等别类型多，各质量等别类型耕地均有增加，耕地质量参差不齐，较高等地的新增耕地相对低等地而言更破碎化； 新增耕地的开发格局向着西南方向移动； 该研究为南方丘陵区的新增耕地保护提供了一定的参考依据。     

品牌认同视角下“生产商-经销商-终端商”价值共创的逻辑再构

随着产业链与供应链的深入与完善,以品牌认同为引领的价值创造再一次引起关注,基于"生产商-经销商-终端商"三位一体的价值共创思维是重塑品牌形象强化品牌认同的关键.研究认为:经销商层面中人口基数、人均可支配收入、配送能力等是实现价值增值的因素,生产商层面中市场费用支持、分销政策支持、品牌战略提升是促进价值提升的关键,终端商层面中客情维护、货龄管理、品牌维护是保障价值实现的途径.     

深化学科认知与构建中国特色社会主义政治经济学理论体系

对学科的认知包括认识学科内涵、学科性质与任务、学科发展进路等核心问题,关系到如何构建学科体系,是学科建设的重要内容。从深化学科认知的视角,中国特色社会主义政治经济学的学科发展与理论体系构建,要坚持几个重大原则,包括把中国特色社会主义政治经济学建立在历史唯物主义的基础之上;要以生产关系分析为核心来构建中国特色社会主义政治经济学的理论范式;坚持以人民为中心是中国特色社会主义政治经济学的本质属性;把共同富裕作为中国特色社会主义政治经济学的逻辑主线;以问题为导向研究新时代中国特色社会主义建设的重大理论与实践问题;《中国特色社会主义政治经济学》教材要体现学科的创新发展。     

基于主客视角的苏南传统村落旅游地乡愁的时间特征

“记得住乡愁”是乡村旅游和乡村振兴的重要内容。本文基于居民和游客视角,以苏南传统村落为案例地,探讨乡愁的时间特征。结果表明：（1）乡愁主体方面：相对暂居村落的外来人口,三代以上的世代居民对家乡乡愁情感更加强烈;出生在1950—1959和1960—1978年间的这两代游客较多成长在乡村,乡愁文化感知相对更高;离开家乡在外工作生活时间越长的游客在传统村落旅游时,其乡愁情感和乡愁记忆比起未离开家乡或离开家乡较短的人更加强烈。（2）乡愁触点方面：触发居民和游客乡愁的季节集中在秋天和冬天,天气集中在下雨和落雪时,时辰集中在深夜和傍晚时,节庆集中在春节、中秋节、清明节和家乡特有节日,假日主要集中在周末、寒假和“十一”国庆假期。（3）乡愁记忆方面：主客乡愁记忆都主要集中在童年,其次是青少年,最后是成年和老年;游客产生乡愁的频率比居民频率相对高。（4）乡愁载体回忆顺序：主客乡愁载体都会提到“家”和“乡”相关场所和空间,其回忆的顺序是家人、家、家乡和国家。文章最后总结了乡愁旅游开发的启示。     

互联网下高校外卖物流配送的现状与发展

随着互联网的快速发展,我国的手机愈发成为一部掌上电脑,通过手机进行外卖订餐已经成为现代高校大学生的日常状态,外卖的物流配送大大改变了学生的生活饮食方式。但是高校周围的外卖物流配送也容易导致很多问题,影响大学生的生活。针对高校外卖的特殊性,文章以互联网下逐渐形成的O2O模式来研究高校外卖物流配送的现状与发展,并且针对存在的问题提出相关建议。     

基于个性化的江西省乡村旅游空间分布及评价

［目的］通过对个性化的江西省乡村旅游区的空间分布进行研究，并对个性化的红色旅游资源进行评价，以期对乡村旅游的发展提供新的思考路径，建立具有个性化的乡村旅游体系。［方法］运用GIS102操作平台对江西省119个红色乡村旅游区的空间分布情况进行研究，通过计算最临近点指数、地理集中指数和核密度计算分析其空间分布特征。以资源要素价值、开发价值和社会效益组成评价层，下分14个指标，对江西省红色旅游资源进行评价研究。［结果］(1)江西省红色旅游区分布类型为集聚型，分布不均衡； (2)在评价准则层中，旅游资源要素价值权重最大，为0647 9，其次为社会效应，权重为0229 9，开发条件权重最低，为0122 2； (3)指标层权重排名前三位的依次为资源完整性、教育性和组织管理，权重值分别为0162 0,0116 5和0111 7。［结论］江西省乡村红色旅游区数量较多，但整体呈集聚型分布特点； 旅游资源要素价值权重最高，且整体资源禀赋较强，社会带动效应明显，具有极强的开发价值。     

COVID-19: The effects of job insecurity on the job engagement and turnover intent of deluxe hotel employees and the moderating role of generational characteristics

COVID-19 has caused an unprecedented crisis in all industries around the world. This study sought to verify that job insecurity, as perceived by deluxe hotel employees, significantly affects their job engagement and turnover intent and to determine the moderating effect of generational characteristics. The finding showed that perceptions of job insecurity had negative effects on the engagement of deluxe hotel employees. Also, employees’ job engagement can decrease turnover intent. The engagement of employees fully mediated the relationship between perceptions of job insecurity and turnover intent, and job insecurity caused by COVID-19 had a greater influence on Generation Y than Generation X in reducing job engagement, indicating that the negative impact of job insecurity is higher in Generation Y.     

Effects of broadband availability on total factor productivity in service sector firms: Evidence from Ireland

While broadband is widely believed to augment productivity, there is little firm-level evidence of a generalised causal effect. In this paper we examine whether the introduction of digital subscriber line (DSL) broadband services increased firms' productivity in nine sub-sectors within the services and distribution sector in Ireland from 2006 to 2012. Firm-level panel data on firms' characteristics are linked to spatial information on the rollout of DSL. While we do not find significant productivity effects in the services sectors taken together, we do find positive and significant effects on firm's total factor productivity in Information & Communication and Administrative & Support Services.