基于生态位的奥运赞助企业品牌竞争研究

在当今社会,竞争涉及社会的各个领域,尤其是经济领域。而在经济领域,最重要,最突出的竞争就是品牌竞争。所谓企业品牌生态位就是企业在其品牌生态系统中所确定的"生态位",依据企业品牌生态位的形成探讨奥运赞助企业品牌的优势生态位,以此制定出奥运赞助企业品牌国际化的"生态"策略。     

基于生态位理论的山东半岛蓝色经济区旅游业竞争力

运用生态位理论构建业绩维、潜力维、环境维三维指标体系对山东半岛蓝色经济区七个城市的旅游业竞争力进行了评价,并结合聚类分析法,将旅游业竞争力综合生态位划分为三种类型,按照核心边缘理论将青岛定为核心城市,烟台、潍坊为节点城市,威海、日照、东营、滨州为网络城市,并根据山东半岛蓝色经济区旅游业竞争力生态位空间格局进行了旅游业竞争力格局空间意象分析,提出了相应的旅游业竞争力提升策略。     

基于生态位理论的浙江省区域农产品质量竞争力评价研究

[目的]把握区域农产品质量竞争力不仅是促进区域农产品富有竞争力的积极方法,也是稳步提升农产品质量安全的重要做法。[方法]文章运用生态位态势理论,构建了以区域为评价主体的农产品质量竞争力评价体系,并从两个层面对浙江省各地级市农产品质量竞争力进行研究。在纵向层面上,测算了各地级市农产品质量竞争力生态位宽度,对各地级市农产品质量竞争力状态进行了评价和排序。在横向层面上,测算了各地级市农产品质量竞争力生态位重叠度,对各地级市农产品质量竞争力的合作程度进行了评价与区分。最后整合运用生态位协同、生态位扩充等理论,提出浙江省各地级市提升农产品质量竞争力发展策略。[结果]通过区域农产品质量竞争力生态位宽度研究发现,杭州和宁波的农产品质量竞争力较强,其生态位宽度分别为0.103 6和0.103 2,而丽水和舟山农产品质量竞争力相对居后,其生态位宽度分别为0.079 0和0.075 6;通过区域农产品质量竞争力生态位重叠度研究发现,可将全省划分为西北平原区域、东南部沿海区域和西南部山地区域等3个区域,各区域内部地级市可通过协同合作提升农产品质量竞争力。[结论]根据各地级市生态位宽度和生态位重叠度的差异,应采取生态位扩充、生态位协同、生态位分离的策略,从而因地制宜提升区域农产品质量竞争力。     

基于生态位适宜度的区域创新生态系统与创新效率研究

由于区域内创新资源的有限性，区域创新生态系统中创新主体生态位之间的重叠程度对创新效率的影响愈发的显著，基于此本文运用生态位适宜度评价模型对我国30个省市 2011~2015 年的创新生态系统适宜度水平进行了测度，并分别与运用超效率数据包络分析法所测得的区域知识创新效率和产品创新效率进行了面板数据的回归分析。结果显示，区域创新生态系统的生态位适宜度对两个阶段的创新效率均具有正向的相关关系，但这种影响只具有短期的时间维度，并不存在两年及以上的相互作用。区域创新生态系统的对外开放会对产品创新阶段的创新效率产生负面影响，同时会促进知识创新阶段创新效率的提高。最后，在协调系统内部各生态位之间的发展关系时，应注重区域内经济发展水平对两个阶段创新效率的促进作用。     

小众展览--来自台湾的经验和启示

由于优越的自然条件和人文环境，台湾成为一个独具魅力的会展地区。参观展会已成为台湾人的一种文化习惯和观光旅游的必备项目。台湾会展具有主题多样化、小众化；接受民间办展要求；展览地点灵活且广泛；展览策划人创作自由；以政府部门、艺术机构和个人为主导；街区展览由点及面等特点。其优势与文化环境、政府支持及文化消费习惯等密不可分。     

基于生态位的城市发展协调度评价

城市各子系统相协调是实现可持续发展的基本要求,科学评价其协调发展程度和发展状况是城市发展研究中需要解决的关键问题.本文在城市生态住分析框架下,参考城市发展协调度相关研究成果,提出了一个简明而实用的城市复合生态系统协调度评价模型,并以东北地区城市为例说明模型的运用与分析,以期对城市协调发展评价和发展对策制定提供参考和依据.     

网上销售的影响因素:利基与热门市场的对比研究

长尾理论表明,互联网更利于利基市场的发展。然而,近期有研究认为热门市场在网上更有优势。为了验证在线商家在这两类市场的不同表现,我们对淘宝网上的791家店铺的64万余种产品的销售数据进行了分析。结果表明,网上销售受到信誉、产品多样性、价格、口碑以及被推荐机会等因素的影响,并且这些影响在利基和热门市场上表现出显著的差异。其中,信誉、产品多样性、价格和口碑对利基产品销售的影响更大。基于历史数据的被推荐机会对热门产品的销售有正向影响,而对利基产品的销售有负向影响。此外,我们还发现了网上销售的后发优势。     

The Significance of CSF Among Enterprises in Latvia： An In-depth Analysis

The present research paper is dedicated to the in-depth analysis of the significance of critical-to-success factors （CSF） among enterprises in Latvia. The goal is to distinguish and find key success factors of Latvian companies who survived the economic crisis, which started in 2008, and executed the enabling objectives of the paper. Research methodology involves the analysis of the existing theoretical literature, in-depth interviews with the top management representatives of large Latvian business entities were interviewed by GFK （Custom Research Baltic agency） on behalf of the authors of the paper. It is found out that 10 largest industries for the big companies are： fuel retail and wholesale, energetics, food retail and wholesale, chemical products, logistics, metal processing, financial services, information technologies service and production, passenger transportation, and telecommunication services. For medium companies such industries are： food retail and wholesale, logistics, fuel retail and wholesale, wood processing, automotive industry, construction, financial services, pharmaceutical products, metal processing, and beverage wholesale and production. The authors also scrutinised 72 articles of 38 Forbes magazine archiving from the years 2010-2014. Thirty CSF were defmed. The most significant CSF according to the Forbes interviews are specific market niche, export, technological innovations, and high quality of products and services. The in-depth interviews with the top management representatives prove the importance of the above mentioned factors. Relevant recommendations are provided in the end of the paper.     

Towards an integrated framework for analysing sustainable innovation policy

An integrated framework for the analysis of sustainable innovation policy was developed, based on a combination of the transition management (TM) framework, the strategic niche management approach, and policy recommendations, resulting from technological innovation system (TIS) studies. In the framework, the multi-level view from TM has been integrated with the functions approach from the TIS literature. The integrated policy framework shows that specific policy goals and measures can be found at the specific points of intervention related to (the interfaces between) landscape, regime, TIS and niches. The integrated framework suggests that stimulation of a TIS only makes sense when this action is well aligned with landscape and regime developments. The framework should be used in empirical studies for further testing and refinement.     

Strategic niche management of social innovations: the case of social entrepreneurship

Strategic niche management (SNM), a tool to understand and manage radical socio-technical innovations and facilitate their diffusion, has always departed from a technical artefact. Many radical innovations, however, do not revolve around such an artefact. Social entrepreneurship is a new business model that combines a social goal with a business mentality and is heralded as an important new way to create social value such as sustainability. This study examines if and how SNM can be applied to such a social innovation. It identifies theoretical and practical limitations and proposes solutions. The main conclusion is that SNM can be used to analyse radical social innovation, although it requires rethinking the initial entry point for research and management. Exemplifying quotes are proposed as an alternative. Second, this paper suggests using values to describe niche–regime interaction as a better way to anticipate future niche–regime interactions.