Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships

The sponsorship relationship has evolved considerably over the past few years. As a result, the value delivered to both sponsors and the sports entities with which they form relationships needed to be redefined. While some of these partners have made the necessary leap forward, some sponsors have also been confronted with resistance on the part of sport entities to adapt to evolving perceptions of value. Based on a qualitative study aimed at canvassing the views of some of the most prominent experts in the field and spanning 4 years and four continents, we document this evolution of sponsorship value and identify those key competencies that differentiate successful sponsors from less successful ones. Our research provides insights for other inter-firm relationships, particularly those in the service sector.     

Critical Situations for Decision Making: A Support Based on a Modelling Tool

This paper proposes to give a toll to help decision makers in critical situations. The principle of our research is based on a modelling approach for Cooperative Knowledge Based Systems. This approach is based on a Task/Method paradigm that we describe. We then propose to take into account collateral effects of tasks in order to support decision makers in a critical context. The proposed tool can then generate a degraded solution for which, collateral effects of previous tasks have been taken as new goals to reach. This study is possible thanks to the definition of several kinds of models: a Good Functioning Model and a Degraded Tasks Library.     

Examining the Effectiveness of Fear Appeals in Prompting Help‐Seeking: The Case of At‐Risk Gamblers

With a sample of Australian at‐risk gamblers, this research examines the impact of gender and individual difference in experiential avoidance (EA; cognitive and emotional suppression) on the processing of fear appeals. Study 1, through thematic analysis, explores fear appeal perceptions among at‐risk gamblers. The results identify that relevant threats, such as social and psychological, should be integrated into fear‐inducing advertising stimuli. Study 2 uses multigroup comparisons in structural equation modeling (SEM) to test the robustness of the revised protection motivation model (RPMM) in predicting the effectiveness of fear appeals to induce help‐seeking intentions in at‐risk gamblers. This research examines the boundary conditions of the RPMM through the moderating roles of gender and EA. The results provide evidence that fear partially mediates the impact of perceived susceptibility (PS) on help‐seeking intentions in low experiential avoiders, whereas high experimental avoiders resist fear elicitation. Furthermore, evoked fear does not lead to help‐seeking intentions in male at‐risk gamblers. In female at‐risk gamblers, while fear prompts help‐seeking intentions, PS (i.e., probability of harm) does not translate to behavioral intentions via fear. For both genders and low and high experiential avoiders, cognitive appraisals of PS significantly and positively impact help‐seeking intentions. This research demonstrates the unique roles of gender and EA on fear appeal effectiveness in at‐risk gamblers.     

Your company's secret change agents

Organizational change has traditionally come about through top-down initiatives such as hiring experts or importing best-of-breed practices. Such methods usually result in companywide rollouts of templates mandated from on high. These do little to get people excited. But within every organization, there are a few individuals who find unique ways to look at problems that seem impossible to solve. Although these change agents start out with the same tools and access to resources as their peers, they are able to see solutions where others do not. They find a way to bridge the divide between what is happening and what is possible. These positive deviants are the key, the authors believe, to a better way of creating organizational change. Your company can make the most of their methods by following six steps. In Step 1, Make the group the guru, the members of the community are engaged in the process of their own evolution. Step 2, Reframe through facts, entails restating the problem in a way that opens minds to new possibilities. Step 3, Make it safe to learn, involves creating an environment that supports innovative ideas. In Step 4, Make the problem concrete, the community combats abstraction by stating uncomfortable truths. In Step 5, Leverage social proof, the community looks to the larger society for examples of solutions that have worked in parallel situations. In Step 6, Confound the immune defense response, solutions are introduced organically from within the group in a way that promotes acceptance. Throughout the steps, the leader must suspend his or her traditional role in favor of more facilitatory practices. The positive-deviance approach has unearthed solutions to such complicated and diverse problems as malnutrition in Mali and human trafficking in East Java. This methodology can help solve even the most extreme dilemmas.     

Distributed Decision Making: A Proposal of Support Through Cooperative Systems

In this paper we show that decision making processes evolve to be more and more distributed and asynchronous. In order to support decision-makers who are not at the same place at the same time we define cooperation processes and a set of models models able to support designers of Cooperative decision support framework. These models come from a more general architecture of a Cooperative Knowledge Based System and are based on the knowledge acquisition field. A definition of cooperative decision support framework is also given.     

In search of efficient network structures: the needle in the haystack

Searching for efficient networks can prove a very difficult analytical and even computational task. In this paper, we explore the possibility of using the genetic algorithms (GA) technique to identify efficient network structures in the case of non-trivial payoff functions. The robustness of this method in predicting optimal networks is tested on the two simple stylized models introduced by Jackson and Wolinsky (1996), for which the efficient networks are known over the whole state space of the parameters’ values. This approach allows us to obtain new exploratory results in the case of the linear-spatialized connections model proposed by Johnson and Gilles (Rev Econ Des 5:273–299, 2000), for which the efficient allocation of bilateral connections is driven by contradictory forces that push either for a centralized structure around a coordinating agent, or for only locally and evenly distributed connections. Murat Yıldızoğlu gratefully acknowledges the support of the CCRDT program of Aquitaine Region.     

The Spatial Determinants Of Wage Inequality: Evidence From Recent Latina Immigrants In Southern California

Abstract

Recent Latina immigrants to the United States earn lower hourly wages than any other broad demographic group. This paper investigates the role space and scale play in shaping the employment opportunities and wages this group receives in Southern California relative to others there. Results suggest that, although individual factors such as education, experience, and ability to speak English are important, spatial forces also influence wages. Access to jobs, particularly low-skilled jobs and those held by Latinos, as well as ethnic neighborhood networks, explain a large share of the variation in hourly wages. The paper provides evidence that labor-market scales differ across groups within US metropolitan areas, with recent Latina immigrants being more geographically constrained and hence more dependent on local opportunities and resources than other workers, with the exception of black women.     

Privatization and globalization: An empirical analysis

This paper examines the link between globalization-measured by foreign direct investment (FDI) and foreign portfolio investment (FPI) – and privatization of state-owned enterprises, in a multi-country sample that focuses on developing countries. We hypothesize that privatization has an effect on FDI/FPI as the process of fostering private sector participation is often accompanied by liberalization reforms, and by allocations of substantial shares of newly privatized firms to foreign investors. Similarly, we expect FDI/FPI to foster privatization efforts as new capital inflows, technology and managerial skills that accompany FDI/FPI make the environment more prone to competition, providing governments with incentives to privatize inefficient firms that need to be turned around. This relation is assessed in two ways, first in a dynamic panel using a generalized method of moments approach, and second through panel causality tests. We find a bi-directional positive relation between privatization proceeds and globalization, particularly in the case of FDI.     

Consumers' Attitudes Toward Labelling of Ethical Products: The Case of Organic and Fair Trade Products

This article aims to investigate the factors that influence consumer attitudes to use labelling information in purchasing organic and Fair Trade products and to verify if labelling is a valid tool of direct shopping aid to consumers, with a view to derive inferences that may contribute to better strategic and tactical marketing decisions. A quantitative survey with a sample of 300 consumers living in south Italy was conducted to explore consumers' knowledge and attitudes toward labelling of organic and fair trade products. Data generated in this way were submitted to exploratory and segmentation analysis. The results indicate significant differences in consumer attitudes and behavior for ethical products and show the importance of new variables, other than demographics characteristics, that can influence the purchasing behavior and label information use.