Kommunikationstheorien auf dem Prüfstand

In 2016, German corporations invested 33.5 billion euros in on-the-job-trainings. Communication trainings, especially those for executives, play an important part in on-the-job-trainings and adult education. This study examines how basics of communication and media studies are used in the praxis of communication trainings. We ask which theories of interpersonal communication are being used in communication trainings for executives and for what reasons trainers choose specific theories. The answer can help us understand how executives view communication processes and which criteria make a theory praticable in the eyes of practitioners.First, we define communication trainings as part of on-the-job training and give an overview of research regarding the use of theories in trainings. Research shows that theories play an important role in communication trainings, but that the trainings lack theoretical depths and complexity. The existing research stems mostly from linguistics; the perspective of communication and media studies is missing. In addition, none of the existing studies considers criteria for a practicable theory.In a second step, the canon of theories of interpersonal communication in communication and media studies is identified via a content analysis of seven textbooks and encyclopedias. Overall, these books present 38 theories of interpersonal communication, but only eight theories are presented in three or more books. These eight theories, among them Symbolic Interactionism (Mead), the Theory of Social Systems (Luhmann) and the Four-Ears-Model (Schulz von Thun), build the canon of theories of interpersonal communication in this study.This canon is the basis for the main part of our study. Sixteen communication trainers were interviewed, using the method of qualitative expert interview. The trainers answered questions regarding their professional background, typical courses of training, their goals in trainings, the role of theories in trainings, requirements of the executives being trained and the exchange between colleagues in the occupational field.Results show that trainers use about 15 to 20% of the training time to convey theoretical basics. The Four-Ears-Model by Schulz von Thun dominates the examined trainings. Scientists regard this communication-psychological model as being rather popular scientific. Still, every interviewed trainer uses it. This finding shows that most trainers regard communicational misunderstandings as a result of the four-dimensional character of a message (Who is the sender? Why is he talking to me like that? What are the facts about? What shall I do, think, feel based on the message?). The Communication Axioms by Watzlawick are used as the second most common approach.Apart from theories of interpersonal communication, the trainers mentioned several psychological methods and approaches with therapeutic traits, like Transaction Analysis (Berne) or Active Listening (Rogers).The explorative findings suggest that the trainers chose the theories they use—especially the Four-Ears-Model and Communication Axioms—because it is easy to interlock these theories and the praxis of communication trainings, because they are comprehensible and easy to use in examples, and because they show the relativity of communication processes. Moreover, trainers use theories to explain human behavior and the sources for misunderstandings.These criteria alone do not explain the trainers’ theory choices, though. It became clear in the interviews that factors of socialization, like advanced training for the trainers, play a major role in influencing their training content. Trainers teach the theories which they themselves learned in further education programs becoming a trainer, and they barely look out for new and/or alternative theories.We recommend that communication trainers look for other theories in communication and media studies, like the Symbolic Interactionism. This theory complies with the trainers’ criteria for good theories. Communication and media scholars on the other hand should work together with educational institutions and advanced training to improve the transfer of their theories into the praxis of communication trainings.     

Interorganisational project dynamics: A longitudinal study of perceptual distance and client-contractor collaborative relationships

Despite the importance of good collaborative relationships in interorganisational projects, clients and contractors often develop adversarial relationships due to perceptual distance about key project issues. In this case study research, we investigated how perceptual distance emerges and changes over time, and how the collaborative relationship between client and contractor develops alongside these dynamics. In this exploration, we built upon agency theory and stewardship theory as complementary perspectives for understanding client-contractor collaborative relationships. We gathered quantitative and qualitative data in two projects, conducting three assessments in about one year. We found that perceptual distance increased and decreased over time, and that a reduction was typically associated with the collaborative relationship being characterized by stewardship rather than agency. These findings suggest that a regular assessment and evaluation of partners’ perceptions of critical project issues is warranted to timely detect and counteract perceptual distance. Moreover, partners would best adopt a stewardship orientation to reduce perceptual distance, although this may take considerable effort given the distributive nature of many pre-project negotiations.     

The Use of Different Endorser Types in Advertising: A Content Analysis of Magazine Advertisements

Most of the literature assumes that endorsements, particularly by celebrities, are a frequently used advertising strategy. However, no study has yet investigated the use of the different endorser types identified by academic literature. This study seeks to close this research gap by analyzing German print advertisements. It finds that endorsement strategy in general is used much less than academic literature assumes, and that the relative significance of the different endorser types is incongruent to expectations. Moreover, the data suggest that, contrary to the literature's assumptions, credibility is not the most important underlying construct for endorsement advertisements, the endorser type used is frequently determined by the product category that is being advertised, and campaigns based on authenticity and similarity are gaining considerable importance in advertising practice.     

Wie die Materialengpässe den Arbeitsmarkt treffen

Wirtschaftsdienst - Although industrial production in Germany picked up again significantly with the recovery from the Corona crisis, supply bottlenecks for raw materials and intermediate products...     

The Credit Default Swap market contagion during recent crises: international evidence

Review of Quantitative Finance and Accounting - We test the hypothesis that underwriters set higher gross spreads and deeper offer price discounts in seasoned equity offers of firms exhibiting weak...     

What Drives Fraud in a Credence Goods Market? – Evidence from a Field Study

This paper investigates the impact of competition on an expert firm's incentive to defraud its customers in a credence goods market. Controlling for the competence of car repair shops, their financial situation, and reputational concerns, we use and complement the data set from a nationwide field study conducted by the German Automobile Association that regularly checks the reliability of garages in Germany. We find that more intense competition lowers a firm's incentive to defraud its customers.     

Machine learning for financial transaction classification across companies using character-level word embeddings of text fields

An important initial step in accounting is mapping financial transfers to the corresponding accounts. We devised machine-learning-based systems that automate this process. They use word embeddings with character-level features to process transaction texts. When considering 473 companies independently, our approach achieved an average top-1 accuracy of 80.50%, outperforming baselines that exclude the transaction texts or rely on a lexical bag-of-words text representation. We extended the approach to generalizes across companies and even across different corporate sectors. After standardization of the account structures and careful feature engineering, a single classifier trained on 44 companies from 28 sectors achieved a test accuracy of more than 80%. When trained on 43 companies and tested on the remaining one, the system achieved an average performance of 64.62%. This rate increased to nearly 70% when considering only the largest sector.     

The impact of traffic sign deficit on road traffic accidents in Nigeria

This study assesses the impact of traffic sign deficit on road traffic accidents in Nigeria. The participants were 720 commercial vehicle drivers. While simple random sampling was used to select 6 out of 137 federal highways, stratified random sampling was used to select six categories of commercial vehicle drivers. The study used qual-dominant mixed methods approach comprising key informant interviews; group interviews; field observation; policy appraisal and secondary literature on traffic signs. Result shows that the failure of government to provide and maintain traffic signs in order to guide road users through the numerous accident black spots on the highways is the major cause of road accidents in Nigeria. The study argues that provision and maintenance of traffic signs present opportunity to promoting safety on the highways and achieving the sustainable development goals.     

Re‐vitalizing money demand in the Euro area. Still valid at the zero‐lower bound

The analysis of monetary developments has always been a cornerstone of the ECB's monetary analysis and, thus, of its overall monetary policy strategy. In this respect, money demand models provide a framework for explaining monetary developments and assessing price stability over the medium term. It is a well‐documented fact in the literature that, when interest rates are at the zero‐lower bound, the analysis of money stocks become even more important for monetary policy. Therefore, this paper re‐investigates the stability properties of M3 demand in the euro area in the light of the recent economic crisis. A cointegration analysis is performed over the sample period 1983 Q1 and 2015 Q1 and leads to a well‐identified model comprising real money balances, income, the long‐term interest rate and the own rate of M3 holdings. The specification appears to be robust against the Lucas critique of a policy dependent parameter regime, in the sense that no signs of breaks can be found when interest rates reach the zero‐lower bound. Furthermore, deviations of M3 from its equilibrium level do not point to substantial inflation pressure at the end of the sample. Excess liquidity models turn out to outperform the autoregressive benchmark, as they deliver more accurate CPI inflation forecasts, especially at the longer horizons. The inclusion of unconventional monetary policy measures does not contradict these findings.