The ethos of business students

Business schools are the “nurseries” of the corporate world. This article offers an empirical analysis of the business student ethos on the basis of research conducted at three Dutch universities. A theoretical framework in the tradition of virtue ethics and dubbed “moral ethology” is used to identify the values business schools convey to their students. The central research question is: What types of ethos do Dutch business students have? Forty-three undergraduate students participated in Q-methodological research, a mixed qualitative–quantitative small-sample method. Five different types of ethos were generated: Do-Good Managers, Market Managers, Searching Managers, Balancing Managers, and Radical Market Managers. Some general characteristics that apply to all the types of ethos were identified, such as the search for efficiency. It is argued that business schools should pay much more attention to the values that are endorsed in both life and business and should help students to address situations in which values are neglected.     

Tractable Morality

This article discusses five propositions about managerial moral tractability -- that is, a morality that is amenable to the complexity of managers’ continual pressure to decide and act -- in their customer relations. The propositions come from the comparison of three case studies of different types of managers. To analyze the morality of managers, discursive practices of managers are studied. At the end of the article also some consideration is given to “information strategies” of managers, in relation to their tractable morality.Gjalt de Graaf received his Ph.D. at the Rotterdam School of Management of the Erasmus University Rotterdam. He worked for two years as an assistant professor ‘‘strategic management” at the Faculty of Economics and Business Studies of the Vrije Universiteit Amsterdam. Currently he works as a post-doc “Integrity of Governance” at the Faculty of Social Sciences of the Vrije Universiteit Amsterdam.     

Contract research and high-tech alliances: Vistas for future studies

This research note addresses the governance structure of innovation processes in high-tech alliances, focusing on the content and role of formal contracts. Contract research is strongly heterogeneous, that is, many different paradigms, concepts, definitions and measures exist. We discuss the most important aspects of contract research and primarily argue that future research needs to pay ample attention to the interpretation of contracts, as the written contract might be just a standard form written by lawyers who are not directly involved in the high-tech alliance. We also propose a wide view of contracts and emphasize that contracts might have different functions depending on the role that the contract plays in the relationship. In so doing, we review the most common research methods, i.e., surveys, meta-studies and longitudinal case studies, and suggest that the latter offer the most promissory opportunities for future alliance contract studies.     

An integrated scenario analysis for the metal coating sector in Europe

Although new paint products and technologies have been developed, the sector of paint application still contributes substantially to total volatile organic compound (VOC) emissions. Recent environmental legislation, especially the EU Solvent Emission Directive 1999/13/EC and its transposition into national law, coming into force in 2007, will have an important influence on the sector structure and the associated supply chain, especially for small- and medium-sized enterprises (SMEs). This paper summarises a comprehensive scenario analysis to explore possible future trajectories for the sector. The main focus is on paint application activities, considering in particular the consequences of new environmentally friendly products and technologies which can be used by SMEs. Four different scenarios representing possible future states of the sector are evaluated, taking into account environmental, technical and socio-economic aspects along the associated supply chain and life cycle. The scenarios allow the formulation of recommendations and guidelines for policy makers and industries. This example confirms that interdisciplinary scenario analysis is a suitable approach to investigate possible future development of an industrial sector.     

Eco-efficiency guiding micro-level actions towards sustainability: Ten basic steps for analysis

This paper looks at the compatibility between technological improvements at the micro-level and sustainability at the macro-level. The two main approaches to prevent environmental degradation are technological improvement and economic degrowth. How do we establish the sustainability of technological options? LCA-type analysis of the technology system, combined with economic cost analysis, offers a first integrated eco-efficiency score. However, such a technology analysis focuses on micro-level technology relations only, is usually too optimistic and ignores other constraints implied in a choice.Fitting more comprehensive knowledge into the sustainability evaluation of options requires a unifying systematic framework, which is worked out in the present paper as a ten-step procedure. The integrative framework for empirical analysis is ultimately a comparative-static systems analysis at macro-level, not in a deterministic dynamic mode, which is impossible, but as a knowledge-fed scenario analysis. The analysis shows the change in society's overall eco-efficiency, combining total value creation with total environmental impacts.Possible domains of application include not only technology choices like those in eco-innovation, including changed consumption styles and volumes, but also changes in policies regarding technologies and markets, whether direct policy shifts or indirect changes through institutional adaptations. Ultimately, such a framework also allows culturally framed questions about the type of society we would like to live in, to be analysed in terms of their economic and environmental consequences.