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Identity, identification, and relationship through social alliances   总被引:1,自引:0,他引:1  
The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social alliances are an important means whereby employees identify more closely with their organizations while gaining a greater sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations. Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational identification. The results also suggest that participation in social alliances may result in multiple forms of identification: intra- and interorganiza-tion identification. Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications. Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review. Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration (marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations, socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing.  相似文献   
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This paper presents two results about preference domain conditions that deepen our understanding of anonymous and monotonic Arrovian social welfare functions (ASWFs). We characterize the class of anonymous and monotonic ASWFs on domains without Condorcet triples. This extends and generalizes an earlier characterization (as Generalized Majority Rules) by Moulin (Axioms of Cooperative Decision Making, Cambridge University Press, New York, 1988) for single-peaked domains. We also describe a domain where anonymous and monotonic ASWFs exist only when there are an odd number of agents. This is a counter-example to a claim by Muller (Int. Econ. Rev. 23 (1982) 609), who asserted that the existence of 3-person anonymous and monotonic ASWFs guaranteed the existence of n-person anonymous and monotonic ASWFs for any n>3. Both results build upon the integer programming approach to the study of ASWFs introduced in Sethuraman et al. (Math. Oper. Res. 28 (2003) 309).  相似文献   
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This study updates and extends existing literature by investigating the effects of economic convergence among major European Economic and Monetary Union (EMU) member countries on stock market returns in each respective nation. Main findings include: (1) long-term stability in the EMU appears to be attainable, but further integration of product and factor markets is needed to reinforce convergence of real sectors; (2) the UK can be considered a quasi EMU participant due to convergence of its key economic variables with those of formal EMU members; and (3) economic convergence appears to be an important contributing factor to returns from stock markets in the included EMU countries except Germany.  相似文献   
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This article examines the transferability of the concept of gentrification away from its Anglo‐American heartland to the cities of Asia Pacific and specifically Hong Kong. An epistemological argument challenges such theoretical licence, claiming that conceptual overreach represents another example of Anglo‐American hegemony asserting the primacy of its concepts in other societies and cultures. Past research suggests that if gentrification exists in Asia Pacific cities it bears some definite regional specificities of urban form, state direction and, most surprising from a Western perspective, a potentially progressive dimension for some impacted residents. Closer examination of urban discourse in Hong Kong is conducted through analysis of English and Chinese language newspapers. In both instances, gentrification is barely used to describe the pervasive processes of urban redevelopment, which otherwise receive abundant coverage. Interviews with local housing experts confirm the marginality of gentrification in academic and public discourse, and the power of a local ideology that sees urban (re)development unproblematically as a means of upward social mobility. However, in the decade‐long housing bust after 1997, growing inequality has encouraged a nascent class analysis of the property market, an ontological awakening that may prove more favourable to the identification of gentrification in an Asia Pacific idiom.  相似文献   
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Various techniques and sources of information exist to aid investors in predicting future stock returns. However, no effective proxy for retail investors, such as stock message board users, has been established. This study provides guidelines for creating an effective proxy. The heart of such proxies is sentiment indexes, and in the past the indexes have had low predictive power. Introducing four methodological improvements for applying text classifiers and two probability measurements, we contrast eight widely applied text classifiers to stock message board data. Based on the classifier results and incorporating our new methods, the new sentiment index proves to be a significant “same‐day positive but next‐day negative” directional indicator.  相似文献   
7.
Reasoning on multiple criteria is a key issue in group decision to take into account the multidimensional nature of real-world decision-making problems. In order to reduce the induced information overload, in multicriteria decision analysis, criteria are in general aggregated, in many cases by a simple discriminant function of the form of a weighted sum. It requires to, a priori and completely, elicit preferences of decision makers. That can be quite arbitrary. In everyday life, to reduce information overload people often use a heuristic, called “Take-the-best”: they take criteria in a predefined order, the first criterion which discriminates the alternatives at stake is used to make the decision. Although useful, the heuristic can be biased. This article proposes the Logical Multicriteria Sort process to support multicriteria sorting within islands of agreement. It therefore does not require a complete and consistent a priori set of preferences, but rather supports groups to quickly identify the criteria for which an agreement exists. The process can be seen as a generalization of Take-the-best. It also proposes to consider one criterion at a time but once a criterion has been found discriminating it is recorded, the process is iterated and relevant criteria are logically combined. Hence, the biases of Take-the-best are reduced. The process is supported by a GDSS, based on Logical Information Systems, which gives instantaneous feedbacks of each small decision and keeps tracks of all of the decisions taken so far. The process is incremental, each step involves low information load. It guarantees some fairness because all considered alternatives are systematically analyzed along the selected criteria. A successful case study is reported.  相似文献   
8.
We introduce inventories into an otherwise standard New Keynesian model and study the implications for inflation dynamics. Inventory holdings are motivated as a means to generate sales for demand-constrained firms. We derive various representations of the New Keynesian Phillips curve with inventories and show that one of these specifications is observationally equivalent to the standard model with respect to the behavior of inflation when the model's cross-equation restrictions are imposed. However, the driving variable in the New Keynesian Phillips curve – real marginal cost – is unobservable and has to be proxied by, for instance, real unit labor cost. An alternative approach is to impute marginal cost by using the model's optimality conditions. We show that the stock–sales ratio is linked to marginal cost. We also estimate these various specifications of the New Keynesian Phillips curve using GMM. We find that the predictive power of the inventory-specification at best approaches that of the standard model, but does not improve upon it.  相似文献   
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In this paper, we study a (weak) vector equilibrium principle with capacity constraints of arcs and common arcs in some different paths. We obtain some necessary and sufficient conditions for a (weak) vector minimum cost flow. By virtue of a (weak) Δ-equilibrium principle, we also derive some necessary and sufficient conditions for a weak vector equilibrium flow.  相似文献   
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