The usage of media across product classes: the influence of demographics and psychographics

The purpose of this study was to investigate the differences in the types of media used for four product classes, and to examine the effect of respondent's demographics and psychographics on the types of media. Eight hundred and four respondents were randomly selected from the population (8040) of five residential sections of Lubbock, Texas, by using systematic sampling. Different merchandise names representing the classes of product were listed in the questionnaire. The respondents were asked to rate each type of merchandise according to the order of media usage when they purchased the merchandise. One hundred and fifty-two questionnaires were analysed by factor analysis, multivariate analysis of variance, and Friedman two-way analysis of variance by ranks. Eight psychographic factors extracted by factor analysis were Traditional, Self-confident, Satisfied with Finances, Satisfied with Friends, Living Optimist, Self-conscious, Community Minded, and Homebody. Self-conscious was the only factor to affect the consumers' usage of newspapers, television, radio, magazines and direct mail. In addition, the usage of television was affected by the Satisfied with Finances factor. The demographic variables of marital status, age, education, ethnic group, political outlook, occupation and social level influenced the usage of newspapers, magazines, radio, television and direct mail. The usage of television was affected by one's political affiliation. Income did not influence media usage. The findings indicated that the individual's usage of the newspapers, television, radio, magazines and direct mail was affected by the classes of products: convenience, preference, shopping and speciality goods.     

In Defence of Neo-Classical Neo-Populism

This paper is a response to the discussion in the special issue of this Journal on Redistributive Land Reform Today (Vol. 4, Nos. 1 and 2). We begin by attempting to clarify the methodological debate, differentiating our approach, which our critics call neo-classical neo-populism, from mainstream neo-classical economics and historical materialism. We then distinguish between land tenure reforms and redistributive land reforms, and argue that it is the latter that really matter. Next, we address the issue of the inverse relationship between farm size and productivity. Fourth, we discuss cases in which systems of labour control are used to transform the peasantry into a landless rural proletariat and challenge the view that systems of labour control can usefully be reduced to a problem of transaction costs. We end with discussions of reform in the transition economies, China and Bangladesh, where we defend the view that it is the distribution of landownership rather than operational holdings that largely determines the extent of poverty.     

OPTIMAL GROWTH IN A TWO‐SECTOR RSS MODEL WITHOUT DISCOUNTING: A GEOMETRIC INVESTIGATION*

This essay reports results on optimal growth in a two‐sector model with fixed coefficients, irreversible investment and no discounting. Under normalization, the model can be represented by two real numbers, but despite its deceptive simplicity, it admits rich transition dynamics and apparent pathologies that seem to have been missed in earlier work. From a methodological point of view, and in the light of recent work of Nishimura and Yano, this essay can also be seen as a further rehabilitation of geometric methods as an engine of analysis.     

CONSUMER AWARENESS AND ACCEPTANCE OF FLAME RETARDANT TEXTILE PRODUCTS AND FLAMMABILITY LEGISLATION

The quest for flame retardance has witnessed a continual involvement of many diverse disciplines; especially concerned are those in the area of textiles and clothing. In this study, an instrument was developed to assess the subject's awareness of flame retardant textile products, cost and care practices of flame retardant fabrics, and attitude toward federal flammability legislation. The main objective of the study was to conduct a survey among 1500 consumers in a south-western city of the United States to determine if measures taken by the Consumer Product Safety Commission in regard to flame retardant items had been understood by the consumer. The study determined a need for extensive consumer education in the area of textile flammability to heighten awareness of flame retardant textile items and care practices. Exploration of other alternatives to mandated safety standards was recommended.     

Risk Overhang and Loan Portfolio Decisions: Small Business Loan Supply before and during the Financial Crisis

We estimate a structural model of bank portfolio lending and find that the typical U.S. community bank reduced its business lending during the global financial crisis. The decline in business credit was driven by increased risk overhang effects (consistent with a reduction in the liquidity of assets held on bank balance sheets) and by reduced loan supply elasticities suggestive of credit rationing (consistent with an increase in lender risk aversion). Nevertheless, we identify a group of strategically focused relationship banks that made and maintained higher levels of business loans during the crisis.     

Resource use: the complexity of time and energy management in clothing maintenance

The research study examined time management and energy consumption with respect to clothing care. The investigation analysed data and information obtained in the NE-113 Family Time-Use Study collected in 1977–1978. Differences were found between urban and rural households and among different states. Occupational types of home manager, day of the week, education and age of children were variables accounting for differences in clothing care activities. The results have significance for a better understanding of how modem households meet the demands of clothing care management.     

House Prices and Government Spending Shocks

We show that dynamic stochastic general equilibrium (DSGE) models with housing and collateralized borrowing predict a fall in house prices following positive government spending shocks. By contrast, we show that house prices in the United States rise persistently after identified positive government spending shocks. We clarify that the incorrect house price response is due to a general property of DSGE models—approximately constant shadow value of housing—and that modifying preferences and production structure cannot help in obtaining the correct house price response. Properly accounting for the empirical evidence on government spending shocks and house prices using a DSGE model therefore remains a significant challenge.