中医药文化融入高等中医药院校意识形态工作探究

当前抓紧加强和改进高校意识形态工作具有极端重要性和现实紧迫性.中医药文化之意蕴与高校意识形态教育目标、内容价值相通,更与高校意识形态工作理念、方法内在相契.通过将中医药文化有机融入意识形态工作,进一步加强宣传阵地、实践阵地建设,协同发力,有助于实现高等中医药院校意识形态工作创新发展.     

建筑施工中如何做好建筑安全施工管理

由于经济发展速度不断加快,促使建筑行业快速发展,从而导致了建筑工程企业会面临更大的市场竞争压力.要想在竞争如此激烈的市场中占据领先位置,就必须要重视日常的管理,不断加强日常施工的管理,提高管理水平,研究如何控制成本的同时提高工程质量,实现经济效益和社会效益双丰收.本文对建筑施工中如何做好建筑安全施工管理进行探讨.     

网络直播购物情境下的拟剧化营销——基于抖音直播平台的分析与诠释

网络直播购物逐渐成为一种新的网络营销与消费方式。对于该模式的剖析,有助于对网络直播购物这一新兴事物进行全景化的解构与阐释,更好地理解与把握该模式的本质与趋势。本文基于第三方立场与视角,以戈夫曼拟剧理论为基础,锚定抖音平台为实践场景,尝试诠释拟剧理论在网络直播购物情境中的新变化、新形式、新内涵。研究选择Top100网络直播主播为分析对象,采用后台运营数据、页面数据爬虫、人工观察分析等多元数据采集与分析方法,对整个网络直播购物场景进行分析。研究发现,网络直播购物呈现出鲜明的拟剧化营销特质,各类要素间存在循环强化的运行机理,消费者的购物行为有着显著的集体偏好,且主体间的协同合作机制促进了消费的延续。该发现有助于对拟剧化营销运行机制、拟剧理论的新场景及网络直播购物这一新兴商业模式进行客观辩证的思考。     

Evaluating museum visitor experiences based on user-generated travel photos

ABSTRACT

This research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by using the photo content and metadata available from the Flickr platform. The proposed approach is a generic method for understanding museum visitor behavior and preferences, and supports museum practitioners in developing improved products for visitors. The case study findings are particularly beneficial for tourism managers, especially those in Hong Kong, in promoting and attracting tourists to visit local museums.     

EMPIRICAL PERFORMANCE OF GARCH MODELS WITH HEAVY‐TAILED INNOVATIONS

We introduce a new type of heavy‐tailed distribution, the normal reciprocal inverse Gaussian distribution (NRIG), to the GARCH and Glosten‐Jagannathan‐Runkle (1993) GARCH models, and compare its empirical performance with two other popular types of heavy‐tailed distribution, the Student's t distribution and the normal inverse Gaussian distribution (NIG), using a variety of asset return series. Our results illustrate that there is no overwhelmingly dominant distribution in fitting the data under the GARCH framework, although the NRIG distribution performs slightly better than the other two types of distribution. For market indexes series, it is important to introduce both GJR‐terms and the NRIG distribution to improve the models’ performance, but it is ambiguous for individual stock prices series. Our results also show the GJR‐GARCH NRIG model has practical advantages in quantitative risk management. Finally, the convergence of numerical solutions in maximum‐likelihood estimation of GARCH and GJR‐GARCH models with the three types of heavy‐tailed distribution is investigated.     

Further Mining the Predictability of Moving Averages: Evidence from the US Stock Market

Most studies on the predictability of moving average (MA) technical analysis use the discrete (buy/sell) trading recommendations. However, it is possibly incomplete or unreliable to explore the predictability of MA by only employing its generated trading signals. To further explore the forecastability of MA, we study its measurable impact on the stock market returns by using a conventional predictive regression framework. Our empirical study on the US stock market with respect to more detailed price information finds, (i) that the proposed predictor, MADP (MA based on daily prices) shows significant predictability in‐ and out‐of‐sample, and significantly outperforms the historical average (HA) benchmark as well as the MA based on monthly prices, (ii) that the predictability of MADP centers on the short‐term lags (within the most recent 10 days) and disappears when lags are beyond 20 days, and (iii) that the economic evaluation of the portfolios based on trading strategies confirms the superior performance of MADP with short‐term lags against the benchmark even though considering transaction costs.     

服务营销:3G时代企业致胜的法宝

随着3G时代的到来,电信企业之间的竞争将更加激烈.电信企业要想在激烈的竞争环境中立足,拥有自己的市场,必须以服务营销为战略研究重点,建立以用户为中心的服务营销体制,建立包括企业利润、企业的成长性,用户忠诚、用户满意、提供给用户的产品与服务的价值,员工能力、满意、忠诚及效率在内的电信服务利润链.     

正视现状调整策略发展东盟贸易

中国—东盟贸易自由区将是“全球第三大市场”。随着双边贸易谈判进行，东盟贸易对中国经济影响越来越大。同时，东盟贸易也给中国企业带来无限商机。为此，我们应该积极进行应对，调整我们的策略，尽量在东盟贸易中赢得市场。     

"涉外"成功不等于"外交"成功--李鸿章早期涉外、外交活动刍议

1862年到上海参与针对太平军、小刀会的“协防”,可说是李鸿章脱离曾国藩、真正“自立门户”的开始,李鸿章以后的“宏伟事业”实皆由此奠基。正是在上海“协防”期间,李鸿章开始其涉外活动,与各种“洋人”打交道,渐渐成为“洋务”重臣,最后主导全国外交。本文拟对李氏早期涉外和初登全国性外交舞台的成败得失作详细分析,说明“涉外”的成功,并不能保证“外交”的成功。一、涉外活动太平天国起义后,清朝的“国家军队”绿营腐朽不堪,简直不堪一击。相反,倒是曾国藩办的团练、组建的湘军这种“民间武装”,在镇压太平天国的战斗中屡建奇功。1861…     

善用信用卡

随着信用卡产业的蓬勃发展，信用卡已经成为人们在日常生活中不可或缺的支付和信用工具，但事实上信用卡更适合作为一种理财工具使用——一个具有诸多附加值服务的理财工具。但对于客户而言，如何才能运用信用卡的理财功能，发挥其最大的作用，“善用”很关键。