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1.
Lucia Porcu Salvador del Barrio-García Juan Miguel Alcántara-Pilar Esmeralda Crespo-Almendros 《国际广告杂志》2017,36(1):121-141
The conceptualization of integrated marketing communication (IMC) has evolved from the marketing communications-centered approach (in the early 1990s) to a broader, firm-wide organizational perspective. The latter is adopted in this research to define IMC as a multidimensional concept. This study was conducted to develop a measurement instrument to assess IMC and examine the role of organizational culture in IMC implementation. Data were gathered via an online survey conducted among CEOs and other senior managers. The findings provide evidence of the reliability and validity of the proposed IMC scale and demonstrate that the dominance of an adhocracy (vs. market) culture contributes to building a more IMC-friendly organizational environment. 相似文献
2.
Esmeralda Gassie-Falzone 《Post - Communist Economies》2016,28(2):268-279
Cross-sectional data are compiled from the 2002, 2005, 2008 and 2012 World Bank Living Standards Measurement Study databases for Albania. Based on responses from 1169 firms, the entrepreneurs’ kinship networks are found to influence firm activity in a positive and negative way. The positive contribution occurs through employment, be it formal or informal. The persisting impact of the kinship networks fades away, and business and friendship networks have gained importance in recent years. 相似文献
3.
Lyn M. Van Swol 《International Journal of Forecasting》2011,27(1):103
In two experiments, participants received advice from another participant on a task either with a correct answer (intellective tasks) or without a correct answer (judgmental task), in which the participant had to make a forecast. In both experiments, the level of trust in the advisor and a perception of the advisor having similar values were important predictors of the acceptance of advice for a judgmental, taste forecast task, whereas advisor confidence was a more important predictor of the acceptance of advice on the intellective task. In Experiment 2, the face-to-face interactions between the decision-maker and the advisor were videotaped and coded. Advisors provided more information to decision-makers for the taste forecast than for the intellective task. Further, whether the advisor provided information to supplement their recommendation or not was a significant predictor of the acceptance of advice on the taste forecast, but not on the intellective task. The results are discussed in the context of previous research on advice, which has predominately used intellective tasks. 相似文献
4.
Abstract Raising children takes both time and money. Scholars have sought convincing ways to capture the costs of children, but even when these estimates include indirect costs, such as mothers' foregone earnings, they fall short of the true time costs involved. This paper uses data from the 1997 Australian Bureau of Statistics (ABS) Time Use Survey to study how the allocation of time differs across households with varying numbers and ages of children and how households with children differ from those without children. It also examines the intra household division of time resources, showing how childcare, related unpaid work, and the total market and non-market workloads compare for a couple in the same household. It includes secondary activity in an analysis of total parental time commitments to give a more accurate picture of the time cost of children than is possible on the basis of analyzing “primary” activities alone. 相似文献
5.
Lyn S. Amine S. Tamer Cavusgil Robert I. Weinstein 《Journal of the Academy of Marketing Science》1986,14(3):21-32
Recent legislation in the U.S. concerning export trading companies has drawn attention to the Japanese general trading companies.
While the intent of the ETC Act was not to replicate the sogo shosha model in the U.S., there are some parallels which we
can identify. In this paper we examine the evolving forms of the sogo shosha and ETCs, and show how they compete directly
in some areas of international trade. Although early performance results for U.S. ETCs are not encouraging, longer term results
are expected to improve. To support this expectation, we identify current problems and offer recommendations for improvement.
These recommendations are framed in the context of the U.S. business environment, and implications for public policy are assessed. 相似文献
6.
The use of linguistics to detect deception is a growing field of study. This experiment used naturally-occurring deception to test the propositions and fundamental assumptions of this line of inquiry. One participant (allocator) was given 6 dollars to divide between herself and another participant (receiver). Receivers were not told how much money allocators received. In 1/3 of interactions, the recipient was deceived either with a lie or deceptive omission. Linguistic differences associated with deception (fewer first person pronouns) were found for lies and omission, but higher word count was only found for omission. We found no evidence of a relationship between negative emotion and linguistic factors related to emotion (negative emotion words, negations, pronouns). Coding of justifications found allocators used more justifications for their offers when recipient was suspicious. Liars used more justifications providing details about how they obtained the money. Justifications about offer fairness were related to increased detection accuracy. 相似文献
7.
Mary Lyn Stoll 《Journal of Business Ethics》2008,78(1-2):17-24
Recently, several articles have asserted that corporate social responsibility programs have gone too far and need to be reigned
in. These critics have charged that corporate social responsibility is to be regarded with skepticism and that any changes
in corporate accountability should be superficial at best. I will examine a␣number of these objections; I conclude that these
critiques are largely ill founded, but that their increasing frequency in popular media is a cause for concern. I argue that
these purported objections are better understood as one part of a long-term cycle that generally accompanies positive moral
change in institutions. Using the feminist movement as a touchstone, I examine the similarities between backlash against the
movement for corporate accountability as compared to backlash against feminists. I␣also suggest ways in which successful strategies
adopted by feminists could be used effectively to communicate the aims of those working to increase awareness of business
accountability. 相似文献
8.
Wi Saeng Kim Esmeralda Lyn TaeJun Park Edward Zychowicz 《Journal of Business Finance & Accounting》2005,32(5-6):945-971
Abstract: This paper investigates the capital investment decisions of Korean firms and their impact on shareholder wealth. Overall, we find positive abnormal returns surrounding the announcements of 697 cases of investment projects during the period 1992–1999. This paper also finds that the investment decisions of business group ( chaebol ‐affiliated) firms do not increase shareholder wealth, while the capital investment decisions of non‐ chaebol firms generate significantly positive abnormal returns. The multivariate tests provide consistent evidence that the announcement effects for chaebol firms are lower than for non‐ chaebol firms, after growth opportunities, investment size and firm size are controlled for. The findings support the view that the organizational structure of Korean chaebols creates an incentive for managers to make non‐value maximizing capital investment decisions. 相似文献
9.
10.
Lyn S. Amine 《Thunderbird国际商业评论》2004,46(3):339-348
Brian Toyne, Zaida L. Martínez, & Richard A. Menger (Eds.). 2001. International Business Scholarship: Mastering Intellectual, Institutional, and Research Challenges. Westport, CT: Quorum Books. ISBN: 1‐56720‐351‐5. Masaaki (Mike) Kotabe & Preet S. Aulakh (Eds.). 2002. Emerging Issues in International Business Research. Northampton, MA: Edward Elgar. ISBN: 1‐84064‐836‐8. 相似文献