Croatia and the SET-Plan： Intents and Results

Energy efficiency and environment protection are the international concern. European Union, under its energy and climate policy, adopted goals of reducing greenhouse gas emissions by 20%, and increasing the proportion of European energy which comes from renewable sources up to 20% by 2020. Until 2007, the development of these technologies in the European Union （EU） was undertaken in a dispersed, fragmented, sometimes even competing way. The Strategic Energy Technology Plan （SET-Plan） is the pillar of the EU＇s energy and climate policy aiming at development of affordable, clean, efficient, and low emission energy technologies through coordinated research. Croatian accession to the EU required meeting the main challenges as the other member states, involving increase in energy efficiency and renewable energy used as some of the basic components of sustainable development. Funding projects in the area of ecology and energy preservation, odds and prospects for public bodies and Environmental Protection and Energy Efficiency Fund （FZOEU） involvement in financial support of the projects, additional sources of funding etc., are some of the numerous questions this paper is aiming to address in order to assess the Croatian absorption capacities for the SET-Plan as one of the most important EU strategies.     

Choice Consistency and Preference Stability in Test-Retests of Discrete Choice Experiment and Open-Ended Willingness to Pay Elicitation Formats

This study tests the temporal stability of preferences, choices and willingness to pay (WTP) values using both discrete choice experiment (DCE) and open-ended (OE) WTP elicitation formats. The same sample is surveyed three times over the course of two years using each time the same choice sets. Choice consistency is positively correlated with choice certainty and choice complexity. The impact of choice complexity fades away in time, most likely as a result of learning and preference refinement. Although the OE WTP values remain stable over a time period of 2 years as in previous stated preference studies, DCE based WTP measures differ significantly, suggesting their use in benefits transfer may be limited.     

Women's higher education in the 21st century: From ‘women friendly' towards women's universities

This article is based on the idea that gender issues are crucial when discussing the future of the university. They determine the way we situate and contextualise this important institution and the very idea of the university. In this context traditional and alternative ideas of the university, including feminist and women's alternatives, are assessed. The article also explores current transformations of the universities and how they will influence women.     

Expected earnings growth and the cost of capital: an analysis of accounting regime change in the European financial market

This study focuses on the relation between the cost of equity capital and earnings expectations when the properties of accounting that determine earnings vary across different regulatory regimes. More particularly, it addresses the European setting where different types of GAAP regime have continued to function in the presence of the gradual harmonization of the underlying legal framework, and where the adoption of internationally recognized accounting standards by certain firms has anticipated the requirement for International Financial Reporting Standards. On the basis of estimates of the cost of equity that are implied by analysts' earnings forecasts, the article provides evidence that financial market integration may have already contributed to mitigating the economic consequences of accounting diversity, and that switching to IFRS could have a short lived impact on capital markets. Moreover, based on firm level transparency and disclosure rankings provided by Standard and Poor's, it is shown how the quality of financial reporting conditions the implied cost of equity under different GAAP.     

The influence of gender on the effectiveness of probability markers in advertising

The results of two studies reveal that gender plays a moderating role on the effects that the use of probability markers (hedges – e.g., possibly, could help; and pledges – e.g., definitely, without a doubt) in advertising copy has on consumers' attitudes towards the brand advertised and purchase intentions. Women, as comprehensive processors, are not particularly sensitive to probability markers, which function as heuristic cues. Men, on the other hand, display higher levels of sensitivity towards probability marker usage; more precisely, their responses show preference towards the use of hedges over both pledges and no probability markers in advertising copy. Interactions with product category involvement, buying motivation (hedonic or utilitarian), and familiarity with the brand advertised are also explored.     

Disparities in the financial performance of agricultural entities according to the legal form: the case of Slovakia

Financial management in agricultural enterprises is affected by a range of factors that are not present in other sectors. One of the factors that affect the performance of enterprises is the legal or organizational form of the business. In Slovakia, the specific structure of farms is different from that of almost any other member state of the European Union. The aim of this paper is to evaluate the disparities in the financial performance of agricultural enterprises according to the legal form. We analysed and compared two groups of agricultural entities, agricultural cooperatives and business companies, for the period from 2005 to 2014. Based on an analysis of the differences using mathematical and statistical methods, we can conclude that the legal forms are distinguished in all monitored parameters and our hypothesis on the differences in economic performance of agricultural entities according to legal form was confirmed.     

Sustainable tourism management in Crikvenica,Croatia: An assessment of policy instruments

Tourism industries often create negative impacts on the environment, society, culture, and sometimes even on the economy. However, few countries are using economic, regulatory or institutional policy instruments for tourism management. This paper explores the potential use of eight such instruments for managing more sustainable tourism in the coastal town of Crikvenica, Croatia. First, the dominant negative impacts of tourism in Crikvenica are identified and indicators are developed in order to measure such impacts. Second, the policy instruments are assessed based on three criteria: (1) their effectiveness in mitigating the previously identified impacts and hence in improving the sustainability of tourism (2) their acceptability to stakeholders (3) their economic and technical feasibility. The paper concludes that there is a great deal of scope for the use of such policy instruments in tourism management. Nevertheless, not every instrument examined satisfies all three criteria. For instance, financial incentives (e.g. subsidies) are seen as effective and highly acceptable but economically unfeasible.     

Determinants of Consumer Behavioral Intention Toward Social Farm Food

The study authors investigate consumer reactivity to social and health concerns, social farm food’s perceived quality, and whether these attitudes can be expected to influence their behavioral intention with regard to these products. Data were collect on a convenience sample (N?=?361) via a questionnaire. Five hypotheses, concerning the relationships between social consciousness, health consciousness, social farm food perceived quality, and consumer behavioral intention, were tested via a structural equation model. The results indicate that both social consciousness and health consciousness have a positive impact on social farm food perceived quality. Consumer behavioral intention is directly influenced only by health consciousness but indirectly by both social and health consciousness, via the attribute of social farm food perceived quality. The findings depict a particular reactivity of potential consumers. The study provides a general outline of questions or studies that might be useful in the future.     

Involvement,Tolerance for Ambiguity,and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising

Results of two experiments reveal that the use of probability markers in advertisements affects brand attitude and purchase intentions, and that this is moderated by the type of service, customers’ involvement, and their level of tolerance for ambiguity. Services in the study were classified as more or less hedonic/utilitarian, and more or less involving. Probability markers affect consumers’ brand attitude and purchase intentions for less-involving services, while this effect is not significant for more-involving services. In addition, higher tolerance for ambiguity results in preference of hedges over pledges or no probability markers, while for consumers with lower tolerance for ambiguity the opposite holds. With regards to service type, for more-hedonic, less-involving services the use of hedges in advertising copy increases brand attitude and purchase intentions, while for more-utilitarian, less-involving services pledges result in highest levels of brand attitude and purchase intentions.