Community participation in heritage tourism planning: is it too much to ask?

Considering the complications of collecting empirical data on community participation, this study proposes a new methodological approach that departs from the current literature. For the first time, an experimental procedure is adopted to conduct a direct comparison between participatory and non-participatory decision-making in the context of heritage tourism planning. Contrary to previous work, this is the first ex-ante assessment of community participation at a destination with no such prior experience. The analysis relies on behavioural data on choices, deliberation and conflict studied in the context of a controlled collaborative environment. The findings suggest that choices and deliberation between participatory and non-participatory groups exhibit no statistically significant differences although participatory groups were more susceptible to conflict. However, interestingly, conflict was constructive as it increased provisions for heritage goods. Furthermore, intra-group heterogeneity did not always affect collective decisions negatively whereas trust and institutional credibility played a major role in influencing both individual and collective preferences. These findings have important implications for research and policy, opening a novel avenue for the systematic study of participation dynamics to inform the instigation of participatory endeavours.     

Product-harm crisis management: Time heals all wounds?

This paper focuses on product-harm crises and examines consumer responses associated with product defect in three time periods (i.e., 3 days, 3 months and 1 year after a crisis). An experiment was conducted based on three widely accepted- influences on product-harm crisis management (i.e., crisis extent, social responsibility and organizational responses). The fourth influencing factor, time, was introduced in the present study. The four-factor model for measuring the effectiveness of product-harm crisis management was tested with particular attention to the impact of time. Crises were described in scenarios for a fictitious mobile phone. The results demonstrate that the effects of a crisis are minimal a few months after the crisis has occurred. Consumers tend to “forget” about the crisis and its effects, especially in cases when the company is socially responsible, and when the company issues a voluntary recall of its product.     

Managing the consumer-based brand equity process: A cross-cultural perspective

Most consumer-based brand equity (CBBE) models are linear and fail to capture the complexity of the brand equity construct and its benefits in terms of key consumer behavioral outcomes. More complex and dynamic models focusing on CBBE as a process often lack empirical support particularly from more than one country. This study builds on and extends previous research by empirically examining the configural nature of the CBBE building process cross-nationally, and by investigating differences vis-a-vis key consumer behavioral outcomes (namely, willingness to pay a price premium, brand recommendation and repurchase intention). These differences are postulated and explained through culture theory particularly the cultural dimension of individualism/collectivism. Using fuzzy-set/Qualitative Comparative Analysis (fs/QCA), survey data from Greece and Germany support the robustness of the extended CBBE model. The model shows that overall brand equity and consumer behavioral outcomes are created through the brand building, brand understanding, and brand relationship blocks, and identifies core causes and common patterns across countries providing a useful diagnostic tool for international brand management.     

Images of Women in Online Advertisements of Global Products: Does Sexism Exist?

Research on female stereotypes in online advertisements is particularly scant, and thus, we lack evidence on whether women are depicted in derogatory (stereotypical) terms on the Internet or not. This theme has significant ethical implications. Hence, the objectives of this study are: (1) to provide evidence on female role portrayals in online advertisements of global products, and (2) to explore female role portrayals across web pages for different audience types. The results indicate that women are generally portrayed in a stereotypical way, supporting the notion that sexism is prevalent in online advertisements worldwide. Portrayal of women across web pages varies considerably, with female-audience web pages embracing “decorative” female images; male-audience web pages promoting polarizing depictions of women in “dependent” or “non-traditional” roles; and general-audience web pages using portrayals of women as housewives or equal to men. Overall, the findings suggest that “traditional” or “decorative” stereotypes are largely evident in all three audience types, although some “non-traditional” roles may occur. Implications and future research directions are discussed.     

Transboundary resilience: the case of social-hydrological systems facing water scarcity or drought

‘Transboundary Risk’ and its management are widely acknowledged concepts, real-world problems and policy challenges preoccupying the fields of geography, sociology, political science, management and disaster studies. Up to the present, the notion of ‘boundary’ in the study and management of transboundary risks principally refers to national borders, whereas other important boundaries, such as the physical boundaries of drainage basins, the boundaries of social-ecological systems (SESs) or the lines separating public from private space, are rarely considered with respect to their penetration by risk dynamics. Resilience has been acknowledged in the case of SESs as an operation appealing to various spatial and temporal scales for access to vital resources. However, the spatio-temporal boundaries which are surpassed or penetrated in the process of transition from one scale to another is an unexplored issue. The authors focus their attention on a specific type of SESs, the social-hydrological systems (SHSs), facing the stress (risk) of water scarcity or drought, and assume that resilience of SHSs may be a process of attraction of water resources from other, probably distant SHSs. This type of resilience which transfers vulnerability might be termed trans-boundary resilience because it necessitates the breaking of boundaries and the spatial transformation of SHSs. This view considers resilience as a transboundary and trans-scalar dynamic process facilitating resource transfer and unveils its spatial dimension as well as its ethical and normative aspects. These assumptions are empirically confirmed in a range of water scarcity and drought problems, which are the following: (a) cities relying on water transfer from distant river basins; (b) agricultural populations and holdings facing drought and relying on a shared aquifer; and (c) arid islands. Whether this type of resilience is valid in other SES cases and other types of risk, is a matter of future research.     

Drivers of community participation in heritage tourism planning: an empirical investigation

Despite increased emphasis on community participation in tourism planning, our current knowledge of community attitudes and their motivations to engage in such collaborative governance is limited and fragmented. This paper explores the role of heritage values, tourism and community perceptions held by destination hosts as drivers to willingness to participate in heritage tourism development. Such enquiry aims to enhance our current knowledge of community views and their potential to influence involvement in participatory decision-making in order to inform policy approaches to collaborative heritage tourism strategies. Using a relatively inexperienced destination community (Kastoria, Greece), the study collects quantitative data via an attitudinal survey. Our findings suggest that intentions to participate are mainly driven by community ideals while their positive influence is more evident on community members with high place attachment. Heritage values play a significant role; however, their effects do not always favour participation as they can also act as barriers to involvement. On the other hand, tourism perceptions are found to be mainly insignificant in shaping intentions to participate. Finally, the paper presents and discusses variations between different demographic groups and draws implications for policy.