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排序方式: 共有112条查询结果,搜索用时 156 毫秒
1.
C. Robert Clark Ulrich Doraszelski Michaela Draganska 《Quantitative Marketing and Economics》2009,7(2):207-236
We use a panel data set that combines annual brand-level advertising expenditures for over three hundred brands with measures
of brand awareness and perceived quality from a large-scale consumer survey to study the effect of advertising. Advertising
is modeled as a dynamic investment in a brand’s stocks of awareness and perceived quality and we ask how such an investment
changes brand awareness and quality perceptions. Our panel data allow us to control for unobserved heterogeneity across brands
and to identify the effect of advertising from the time-series variation within brands. They also allow us to account for
the endogeneity of advertising through recently developed dynamic panel data estimation techniques. We find that advertising
has consistently a significant positive effect on brand awareness but no significant effect on perceived quality.
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Michaela Draganska (Corresponding author)Email: |
2.
Michaela Draganska Michael Mazzeo Katja Seim 《Quantitative Marketing and Economics》2009,7(2):105-146
This paper investigates empirically the product assortment strategies of oligopolistic firms. We develop a framework that
integrates product choice and price competition in a differentiated product market. The present model significantly improves
upon the reduced-form profit functions typically used in the entry and location choice literature, because the variable profits
that enter the product-choice decision are derived from a structural model of demand and price competition. Given the heterogeneity
in consumers’ product valuations and responses to price changes, this is a critical element in the analysis of product assortment
decisions. Relative to the literature on structural demand models, our results show that incorporating endogenous product
choice is essential for policy simulations and may entail very different conclusions from settings where product assortment
choices are held fixed.
相似文献
Katja SeimEmail: |
3.
Income and Price Elasticities of Demand in South Africa: An Application of the Linear Expenditure System 下载免费PDF全文
Rulof Petrus Burger Lodewicus Charl Coetzee Carl Friedrich Kreuser Neil Andrew Rankin 《The South African journal of economics. Suid-afrikaanse tydskrif vir ekonomie》2017,85(4):491-514
This paper investigates the expenditure patterns of South African households using detailed cross‐sectional expenditure and price data that varies across region and time. Linear expenditure system parameter estimates are used to calculate income and price elasticities for a number of product categories at different points of the income distribution. We find substantial variation in the price and income elasticities of demand for items across the income distribution, with the bottom quartile being extremely sensitive to increases in the price of food and clothing items, and the top quartile being as sensitive as households in developed countries. 相似文献
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5.
Michaela Nuebling Carl Behnke Rhonda Hammond Sandra Sydnor Barbara Almanza 《Journal of Foodservice Business Research》2017,20(3):251-267
An online survey explored foodservice operators’ (N = 57) perceptions of wine-on-tap, a recent trend in the United States. Adopters (39.1%) considered themselves more innovative, willing to take risks, and influential on others’ opinions than nonadopters (60.9%). Foodservice operators who currently offer wine-on-tap utilized interpersonal information sources (e.g., distributors) more frequently than nonadopters. Additionally, adopters perceived wine-on-tap’s characteristics more positively than nonadopters, indicating wine-on-tap was significantly easier to use than bottled wine. Among other implications, networking stood out as an important driver of innovative behavior in the foodservice industry. 相似文献
6.
Michaela Nuebling Sandra Sydnor Barbara Almanza Carl Behnke Rhonda Hammond 《Journal of Foodservice Business Research》2017,20(4):394-409
A survey (n = 151) explored consumers’ experiences with wine-on-tap, a current trend in the U.S. foodservice industry. Wine consumers’ innovativeness (R2 = .49) was explained by wine involvement, opinion leadership, and usage of information sources. Those who recently tried wine-on-tap (n = 43) were significantly more innovative (innovators) than those who never tried it (noninnovators). Furthermore, noninnovators expected to pay significantly less for a glass of wine-on-tap when compared with wine poured from a bottle. Contrary to expectations, the driving force for noninnovative behavior is lack of availability and awareness as opposed to a lack of interest in wine-on-tap. 相似文献
7.
Voluntary certifications, such as Forestry Stewardship Council (FSC) in the forestry sector, are used to manage sustainable and socially responsible practices in firms. Even though the certifications are based on standards, it has been reported that adopting firms are nothing but a homogeneous cohort of adopters and in fact differ in their approaches to the certification. In this paper, we conceptualize firms’ approach to certification and link the approaches to various aspects of certification. Using an inductive approach and deriving our data from multiple case studies from forestry FSC certification, we argue that firms’ approach to certification is explained by their development of absorptive capacity, alignment of their organizational routines and their engagement in negotiations with FSC. We also argue that these approaches affect firm’s benefits from certification, their level of adherence to the requirements of the certification and their likelihood to withdraw from the certification. We discuss our findings in view of the literature on absorptive capacity, institutional literature and the literature on collective action and also discuss the implications of the study to voluntary certification literature in general. 相似文献
8.
Lawrence Edwards Neil Rankin 《The journal of international trade & economic development》2016,25(2):266-289
This paper presents a price-based assessment of product market integration in Africa using disaggregated retail prices for 91 products and 12 African cities from 1991 to 2008. We find evidence of substantial deviations from the law of one price ? product price differences between the cities averaged 76% over the period – a result that is consistent with the presence of large barriers to trade in the continent. Mean price differences across cities fell by close to a quarter over the period, but the decline was concentrated in the early 1990s with little progress subsequently, despite the regional trade policies implemented by the countries. Gravity-style estimates reveal that reductions in external tariffs and global trends towards price convergence in the early 1990s are the key contributors to the trend in price integration amongst the African cities. 相似文献
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10.
Michaela Rankin 《Australian Accounting Review》2010,20(3):241-255
This paper details the level and structure of executive remuneration across the executive team from 2006 to 2009. Results indicate that the level and structure of executive pay varies across the executive team. There is a clear delineation between the level and structure of all components of pay for the CEO and Executive 1, and for other executives. Employees of finance firms receive higher levels of pay and greater proportions of bonus than do employees in other sectors. Pay structure in 2009 is different from other years in the study, indicating that the economic downturn of 2008 and 2009 has led to differences in executive pay. 相似文献