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Klaus G. Grunert Liisa Lähteenmäki Yasemin Boztug Emilia Martinsdóttir Øydis Ueland Annika Åström Piritta Lampila 《Journal of Consumer Policy》2009,32(3):269-287
Health claim perception was investigated by a web-based instrument with a sample of 4,612 respondents in the Nordic countries
(Denmark, Finland, Iceland, Norway, Sweden). Respondents decided which of a pair of claims sounded better, was easier to understand
and was more convincing in their opinion. Claims were constructed from an underlying universe combining different active ingredients
(familiar, unfamiliar), type of claim (combination of information about ingredient, physiological function and health benefit),
framing (positive, negative), and use of qualifier (with, without “may”). Across pairs, the claims differed in the health
benefit addressed (cardiovascular health, dementia, bodyweight). Results showed that respondents could be grouped into two
roughly equally sized classes that differed in the type of claim preferred: one class prefers “long” claims that give the
full story consisting of active ingredient, physiological function and health benefit, whereas the other prefers “short” claims
consisting of the health benefit only. Results also showed that the familiar ingredient is preferred to the unfamiliar one,
whereas effects of positive versus negative framing depended on the type of health benefit addressed. 相似文献
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Liisa Lähteenmäki Piritta Lampila Klaus Grunert Yasemin Boztug Øydis Ueland Annika Åström Emilia Martinsdóttir 《Food Policy》2010
New EU legislation (EU Regulation 1924/2006) will allow a number of nutrition and health claims in food products. The objective of this research was to study how health claims affect consumers’ perception of other product attributes. A survey with a total of 4612 respondents from the Nordic countries explored consumers’ perceptions of attractiveness, healthiness, naturalness, tastiness and ability to reduce risk of disease by comparing ratings of products with and without health claims. Used claims varied in their benefit, active ingredient, claim structure and framing. The results showed that health claims had a moderate but mostly negative impact on the perception of other product attributes; the most significant impact was decrease in perceived naturalness. Consumers could also interpret the benefits in claims as intended. The wording of the claim had only small impact on the perception of the products, whereas earlier market presence of the ingredient had a large impact: differences among the Nordic countries reflected the previous exposure to health claims. The findings from this study suggest that consumers do not imply other health benefits from health claims and the health claim per se is not likely to cause any unrealistic positive inferences in perceived product quality. 相似文献
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Piritta Sorsa 《Intereconomics》1991,26(1):32-40
While the external debt of the least developed countries (LLDCs) is no threat to the international financial system, its adverse
impact on the development efforts of many of these countries is severe. The following article examines their debt and economic
situation and reviews major elements of the current international debt strategy with regard to their adequacy in bringing
the LLDCs back to sustainable debt burdens and growth.
The article was written while the author was working at the OECD. The views in the article are those of the author and do
not reflect those of the World Bank or its affiliates or of the OECD. 相似文献
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