Advertising with Subjective Horizontal and Vertical Product Differentiation

In this paper, we analyze the impact of advertising on markets wheresubjective horizontal and vertical product differentiation are important. A simple model showshow advertising can be used to create subjective horizontal and vertical differentiation.The model predicts that firms are likely to be symmetric when advertising creates subjective horizontaldifferentiation and that name and generic brands are most likely to coexist in markets whereadvertising creates subjective vertical differentiation. In all cases, the ability toadvertise creates distance between products which increases the market power of firms. Finally, severalreal world examples are used to illustrate the conditions under which the model is most relevant.     

The measurement of marketing efficiency in the presence of spillovers: theory and evidence

We develop a model of marketing efficiency based on a directional distance function that allows for marketing spillovers. A parametric model is used to test for spillovers from rival marketing and from a firm's marketing activity of its other related products. We then show how this information can be incorporated into a non‐parametric model and used to estimate marketing inefficiency. We apply brand level data from the US brewing industry to the non‐parametric model to determine the effectiveness of television, radio, and print advertising. We find that advertising spillovers are important in brewing and show that efficiency estimates are inaccurate when spillover effects are ignored. Our results also suggest that marketing efficiency may be an important component to firm success in brewing, a result that may apply to other consumer goods industries. Copyright © 2006 John Wiley & Sons, Ltd.     

Once were farmers: Occupation, social mobility, and mortality during industrialization in Saguenay-Lac-Saint-Jean, Quebec 1840–1971

We study men's adult mortality and longevity by socio-occupational status during industrialization in Saguenay-Lac-Saint-Jean, Quebec. Data were extracted from the BALSAC database (Université du Québec à Chicoutimi), which comprehensively traces the demographic history of the region since the beginning of the French Canadian settlement in 1840 up to the early 1970s. Using five occupational classes and controlling for year, age at marriage, urban/rural residence, and literacy, we found no evidence for the emergence of a socioeconomic gradient in mortality. At least until the early 1970s, mortality in the region is the lowest for farmers and appears to be driven by occupational risk rather than fundamental social causes.     

Introduction to the Special Issue on “The Intersection Between Industrial Organization and Healthcare Economics”

This article introduces the special issue on the intersection between industrial organization and healthcare economics. This intersection has received increasing research interest, growing from 2% of the industrial-organization literature in 1991 to 6% in 2016. We describe the nine included articles, which cover a range of healthcare markets that include hospital services, insurance, and pharmaceuticals.     

Paid Parental Leave: An Employee Right or Still An Ideal? An Analysis of the Situation in Québec in Comparison with North America

Over recent years, parental leave policy in Canada has evolved quite considerably. Since 2001, Canadian employees have a right to a 1 year paid parental leave; those in the province of Québec have a better paid, more flexible regime. This paper first shows that Québec is somewhat of an exception in the North American context, with its inclusive mode of governance which contributes to positive policies in terms of family and childcare. This is due to a few elements: the recognition of a declining birthrate, but more importantly the significant involvement and actions of women’s advocacy organizations, in the context of an inclusive governance of family policy. We will defend the hypothesis that Québec has adopted a cumulative (or work–family balance) model in the field of work–family relation, while the US and English Canada tend to still resort mainly to a laissez-faire attitude, which to this day has limited employee rights in terms of parental leave, but also in terms of child care.     

Can Lawyers Take Parental Leaves and If So, with What Impacts? The Case of Québec

Lawyers are increasingly females, with women having gained a major entry in this profession and outnumbering males in legal studies and new rights have been put forward in some countries, such as parental leaves. Thus, the modalities by which lawyers use, or forgo, these new rights, in particular concerning parental leaves that can be shared between parents, raise questions in a profession characterized by significant time demands. Does this go so far as to challenge the traditional model of gender relations in the profession? Our analysis of the uptake of parental leaves indicates this is not the case and that firms do not support women and parentality more than was the case when only men dominated the profession. Surprisingly, things do not appear to have changed much over 20 years, as women are still not in the position to put in additional hours, to take on additional cases or responsibilities or to participate in social in evening activities. And still today, women affirm that their incomes are lower and that they get promoted less often than men. It appears that, although it is a right to take maternity and parental leave, those who do take these leaves have less career opportunities, for example less chances to make partner in a firm than those who choose not to take these leaves. While women tend to move to smaller firms with less constraints concerning work hours, male lawyers, contrarily to men in many other professions who take the paternity/parental leave at a rate of 80 % when they become fathers, feel this may be a high price to pay and those in large law firms tend not to take this leave or to reduce its duration.     

Efficiency and Technological Change in the U.S. Brewing Industry

This study demonstrates that the measurement of technological change and economic efficiency are tightly linked. Efficiency measures may depend on carefully controlling for technological change, while tests of technological change may be sensitive to empirical model specifications. Moreover, the study underlines Solow's (1994) and Romer's (1994) admonition that econometricians should pay attention to industry and institutional evidence in building models of technological change. The empirical results presented here suggest that there has been substantial technological change in the U.S. brewing industry from 1950 to 1992. This occurred in the form of a dramatic shift in technology beginning with the introduction of super breweries in about 1972. There has also been a substantial increase in scale economies, which undoubtedly caused many inefficiently small firms to exit the industry during the 1960s and 1970s. Further results suggest that a more complete specification of technological change and the stochastic nature of the frontier production function leads to higher and more tenable estimates of efficiency.     

Field publishing performance of U.S. economics departments

Conclusion The purpose of this study is to reduce information costs in the market for graduate education in economics and the market for Ph.D. economists by providing information on research concentration in each of 19 fields for 1980–1986. Some variation in publishing performance across fields is found in highly regarded universities. Unexpected faculty strength is discovered in some middle level departments for particular fields. Among middle- and lower-ranked departments, substantial publishing diversity across fields is evident.