Food heritage and promoting herbal medicine-based niche tourism in Isfahan,Iran

The dynamic and competitive nature of tourism means that surviving commercially may require the emergence of niche tourism. This paper presents a niche tourism sector that emphasizes medicinal plants: herbal medicine-based tourism. This research has two major purposes: to investigate innovation and strategies for promoting herbal-medicine-based tourism and to demonstrate strategies for integrating tourism and medicinal plants for the purpose of education and knowledge transfer. This study was conducted in Isfahan, Iran. The results show that strategies (such as outdoor activities and tourist workshops in herbal medicine parks/farms or in the plants’ natural habitats; training tour guides who are familiar with botany and medicinal plants; and the integration of traditional medicine and tourism to emphasize the therapeutic properties of medical plants) can play a central role in tourism based upon learning about and consuming traditional medicinal herbs. The innovative strategies for promoting this specialized form of tourism are classified into five main categories.     

Principles for the design of digital occupational health systems

There is a growing body of literature that addresses the importance of health and wellbeing in the workplace, and the effectiveness of corporate wellness programs. Following advancements in low-cost and unobtrusive computing technology, an emerging trend in corporate wellness programs is to offer wearable devices to employees. These devices monitor employees' physiological and environmental conditions in order to improve their awareness of their personal health. In addition, organizations can harness the aggregated anonymized data provided by such technology to investigate ways of improving the work environment. However, promoting digital health monitoring systems introduces new dynamic interactions between the social actors and technology. Three main categories of strain caused by the use of these systems in a work environment are value tensions (privacy vs. wellbeing); action tensions (work vs. leisure activities), and role tensions (leisure vs. work roles). Based on an analysis of these tensions, design principles for digital occupational health systems are derived that minimize strain and have much bigger chances to be accepted and thus to create value for all stakeholders. Consequently, this study follows the design science research paradigm to derive design principles.