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As product offerings of multinational enterprises (MNEs) continue to primarily serve the relatively well-to-do consumers in emerging economies, innovations to meet the unique affordability and acceptability criteria of masses at the base of the pyramid (BoP) continues to remain a daunting challenge. The academic literature is sparse on comprehensive in-depth studies about the intricate processes involved in shaping and managing technology development for the masses. Focusing on product innovation by Tata Motors of India with the Nano—the world's cheapest car, our case study aims to understand how the innovator's choices regarding the use of technology, product design and organizational practices for new product development enabled it to meet the challenge of innovation for India's masses. Drawing on Christensen's work on disruptive innovations, our analysis shows how frugal use of resources through a new combination of existing component technologies created a new modular product to achieve the unique price–performance requirements demanded by the BoP. Our findings show that collaboration with suppliers for component design and their early integration in the design phase substantially lowered costs and helped eliminate unnecessary frills whilst incorporating features valued by mass markets. Our study has important managerial implications for MNEs and provides critical insights into the processes for a new blueprint for an untapped market segment in the automobile industry.  相似文献   
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Matsuura  Kanta 《NETNOMICS》2003,5(2):161-179
Digital objects in network commerce cause new credit risks (e.g., by an unpredictable certificate revocation). Financial theories can be used to estimate these risks but theories firstly need models. This paper models the objects as security token (setok). Each setok has its price, values, timestamp, and contents. Not only the price but also the values can be uncertain and cause risks. In order to hedge such risks, an option written on the value is introduced and priced. The pricing can be used to estimate parameters which describe the uncertainty. Discussions include how systematic the revocation risk is.  相似文献   
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In this paper, we generalise existing approaches to the treatment of stated attribute non‐attendance data in discrete choice experiments by allowing attribute specific impacts. We implement this approach by employing an extended hierarchical Bayes logit model specification. To illustrate this approach, we consider data collected to examine Indian consumers’ preferences for traditional aromatic rice varieties. Our results regarding stated attribute non‐attendance reveal that, our new approach shrinks marginal utilities of non‐attenders substantially compared to stated attenders, with significant differences in the shrinkage between some of the attributes. In addition, our results reveal the way in which non‐attendance of attributes interact with each other and the impact that this has on the distribution of willingness to pay estimates.  相似文献   
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This paper describes how the development of the microelectronics industry in Taiwan has followed an evolutionary path that eventually led to the formation of the ‘Triple-alliance’. The ‘Triple-alliance’ model postulates that a nation's industrialization is fundamentally underpinned by the arrangement of three distinct institutions: state bureaucracy, domestic business groups and multinational corporations. The paper delineates the role of each participating institution in the context of Taiwan's microelectronics industry, and discusses the interaction between domestic and foreign institutions to demonstrate how the alliance facilitates the transfer and absorption of technology. Using the creation of the flat panel display industry in Taiwan as an example, the paper shows that understanding the interactions among these three institutions is essential for uncovering how technology-intensive industries are created in late-industrializing countries. The paper adopts an evolutionary approach in tracing how the web of linkages and alliances among these three institutions has led to the successful creation of Taiwan's technology-intensive flat panel display industry.  相似文献   
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A balance-of-payments structural model of the foreign exchange market of Canada, endogenizing capital flows, the spot and forward exchange rates and the entities of the monetary sector, is developed using quarterly data for 1971–81. The capital flows have been disaggregated into ten categories and the exchange rates of the Canadian dollar have been analysed against five major currencies. While the model does not adhere strictly to purchasing power or interest rate parity, it does recognize them and it also incorporates other economic fundamentals, expectations and risk. Government interventions, although generated endogenously, are quantified implicitly and globally. The model tracks the post-Bretton Woods in-sample experience and generates ex post predictions reasonably well.  相似文献   
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